Meridian Leads

The 60-day age is where most pro buyers land.

Old enough to be cheap. New enough to still convert.
If you're going to anchor on one tier, this is usually it.

Anchor here.

Old lists go stale fast.

DNC changes. Numbers get disconnected. People pass away.
A list that was clean 4 months ago might not be now.
Ask your broker when they last re-checked it.

Hygiene is a calendar discipline.

If you only buy one age, buy 60 days.

Cheap enough. Still answering the phone. Still wanting funding.
The workhorse tier for most ISOs.

Anchor your stack here.

Fort Lauderdale, we’ll see you tonight! 👋

The Meridian Leads team is heading to Capital After Hours at Sixty Vines. Good people, good conversations & some football. 🏈

If you see us, come say hi!

📍 Sixty Vines
⏰ 6:30–9:30 PM

Funder Intel

Voicemails on aged leads almost never come back.

Most people don't listen to them. The ones who do don't call back.
You're wasting 20 seconds per attempt for almost nothing.
Hang up at the beep. Call them again tomorrow.

Save the breath. Save the day.

The newest aged records cost the most.

But they're also the easiest to talk to. Still warm. Still remember the form.
If you can only handle one tier, this is the safest start.

Newest tier, easiest learning curve.

MCA Submissions: records of merchants who filled out an actual MCA application.

Higher intent than aged data. They were ready to sign.
1,000 records: $500. 5,000: $1,500. 10,000: $2,500.
With strong dialing, pickup runs 10-20%. Layer in SMS and email and you can clear 20%.

Real applications. Real intent.

Funders are tightening up.

Lower factor rates mean tighter approval. Cleaner files. Better revenue scores.
Reload your submission packages.
Tighten qualifying questions on the dial.

Tight market. Tight submissions.

If someone picks up and shows interest, send the docs that day.

Not tomorrow. That day.
By tomorrow, half are cold again. Some have already talked to two other shops.
If your back office can't turn paper around in 4 hours, fix that first.

Speed kills hesitation.