SE Automation
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SE Automation is a Wisconsin-based company with an exclusive focus on selling and supporting the Siemen's line of automation products.
Founded in 2004 as a sister company to Standard Electric Supply Co., we aim to provide superior technical support.
Can your team quickly identify what's in every pipe?
One dairy facility upgraded its pipe marking system to improve safety, compliance, and day-to-day operations.
Learn more at Standard Electric's Modernization Resource Hub: https://hubs.li/Q04rkX0z0
Got the data. Still fighting downtime?
Many plants have invested in technology but still operate reactively. Learn what's missing—and how to turn insights into uptime.
Visit the Modernization Resouce Center: https://hubs.ly/Q04r4FRV0
Rising energy costs aren't always caused by production equipment.
For one brewery, aging enclosure cooling units were quietly consuming more energy and increasing maintenance risk. A modernization and standardization strategy helped deliver energy savings of up to 85%.
Learn more in the Modernization Resource Hub.
07/28/2026
More dashboards. More alerts. More reports. But is your team actually reducing downtime? This article takes a practical look at why maintenance data often doesn't lead to better outcomes, and what you can do to make your data more actionable. If you're focused on improving reliability and keeping production running, it's worth the read.
Read the full article to learn more: https://hubs.li/Q04pmkbk0
07/22/2026
SE Automation has been awarded the 2025 Siemens Bronze Eagle Award for Business Excellence—one of Siemens' highest honors, presented to only the top 5% of distributors. This is an accomplishment made possible by the dedication of every associate across our organization.
Thank you to Siemens for the recognition. We appreciate the opportunity to support your success every day.
07/21/2026
One beacon. Multiple machine statuses. The Edwards Signaling 105XBRi Series provides clear visual indication with multiple color options in a durable, NEMA 4X-rated design built for industrial environments. Simple visibility can make a big difference on the plant floor.
Contact your account manager to learn more.
07/16/2026
Looking for ways to simplify your next automation project? Watch as Sam Brikowski from SE Automation walks through the Siemens S7-1200 G2 PLC and explains why it's generating so much interest for today's industrial applications.
Take a minute to watch the full video and see how it could benefit your operation: https://hubs.li/Q04pks1Z0
Could the Siemens S7-1200 G2 Be Your Next Machine Controller?: Hot Products in Hot Minute Ep 39 See what's new with the Siemens SIMATIC S7-1200 G2 PLC. Learn how t...
07/13/2026
Obsolescence usually doesn’t show up all at once. It shows up as longer lead times, outdated firmware, hard-to-find parts, and systems only one person knows how to fix.
This article explains how to spot the warning signs before they cost you options: https://hubs.li/Q04nlpF40
07/09/2026
Your VFD is only as reliable as the cable connecting it. DRIVEFLEX® by LUTZE is designed to help reduce electrical noise, improve performance, and withstand harsh industrial environments. Easy to install and built for the realities of the plant floor.
Contact your account manager to learn more.
07/04/2026
Happy Fourth of July from all of us at SE Automation! Today, we celebrate our nation's independence and the customers, partners, and communities we're proud to serve. We hope you have a safe, relaxing, and enjoyable holiday with family and friends.
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Address
3025 N. Progress Drive
Appleton, WI
54911
Opening Hours
| Monday | 7:30am - 4:30pm |
| Tuesday | 7:30am - 4:30pm |
| Wednesday | 7:30am - 4:30pm |
| Thursday | 7:30am - 4:30pm |
| Friday | 7:30am - 4:30pm |