FINE

2025 brought meaningful work, thoughtful partnerships, and plenty of moments that reminded us why we do what we do. Here’s to what’s next.

One week out and the echoes of the are still ringing! 🎷✨

Grateful for the continued partnership and another unforgettable week on the grounds.

Clearlake’s new website just dropped—the crescendo of a broader brand development engagement to communicate the firm’s integrated global capital solutions, and to support its next chapter of growth.

Big thanks to the Clearlake team for the trust, vision, and collaboration.

https://www.wearefine.com/work/clearlake-capital-group/?utm_source=facebook&utm_medium=social

Marlin Equity has built a reputation as a dynamic investor in global software and technology. We collaborated with their team to create an engaging digital experience that signals building value at scale, precision, partnership, and entrepreneurial verve.

Take the tour at: https://www.wearefine.com/work/marlin-equity-partners/utm_source=linkedin&utm_medium=social

A private equity firm with a people-first approach, Freeman Spogli has been building businesses for more than 40 years. Their new digital presence brings the firm’s strategy and culture to the fore, aligning brand and digital experience to drive impact.

Experience the shift at: https://www.wearefine.com/work/freeman-spogli/utm_source=facebook&utm_medium=social

From Silicon Valley to the global AI boom, Industrial Electric Mfg (IEM) has powered innovation for decades. Now, their brand reflects it.

We partnered on a full-scale transformation—from identity to website—that shows the world how IEM’s solutions enable industry leaders with The Power to Move Ahead.

https://www.wearefine.com/work/iem-brand-transformation/?utm_source=facebook&utm_medium=social

Paradiddle, please… time to pull back the curtain for a preview of the annual riff on the grandaddy of all jazz fests: the Monterey Jazz Festival.

Writing about jazz is like dancing about architecture, but let’s call it virtuously vibrant colors, syncopated shapes arrayed awesomely, a funky font finale.

Each year, a new visual identity plays out across elements—email, digital ads, print, posters, merch, souvenirs, and out-of-home media—with the consistency of a strong brand and a dash of playful improv. It even carries through to a painting on the main stage—the FINE team’s onsite a week early to orchestrate.

Look for the project tour soon. Or buy a ticket starting May 8 and see it all pop off in Monterey September 26-28, 2025!

For those who celebrate life in motion who’d rather drink simple, Local Motion Vodka Soda is your alternative to beer, wine, and sugary hard seltzers. It’s ready to drink aprés anything.

FINE and Local Motion’s collab on a go-to-market CPG strategy appealed to a fast-growing, health-conscious, active living audience looking for a cleaner, simpler sip. From trade and media promotion for first sight/first sip impact, to earned media and alt retail, to events and ads, to search and social that sells the lifestyle, Local Motion’s building significant market traction.

View the Local Motion tour at: https://www.wearefine.com/work/local-motion-vodka-sodas/?utm_source=facebook&utm_medium=social