BrandExtract
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We're a strategic brand consultancy that builds & activates brands so they can achieve their goals.
BrandExtract is a brand experience firm that creates new opportunities for companies, transforms them and grows their influence and value.
Twenty-one years ago, Jonathan Fisher co-founded BrandExtract, bringing with him a decade of his own work at Fisher Creative and a conviction that branding is less about what you sell than the promise you keep.
As co-founder and senior advisor, Jonathan shaped the methodology that still guides our work: build a brand not on its selling proposition, but on its unique, relevant promise and the experience behind it. His perspective, drawn from more than a hundred companies across nearly every industry, is matched only by his belief in doing good for the many, not the few.
Here's to 21 years, Jonathan, and to the wisdom you brought to all of it. Thank you.
Twenty-one years ago, Bo Bothe founded BrandExtract on a simple idea: build the kind of place he'd want to work, and help companies find the truth of who they are. Two decades later, that idea still drives BrandExtract today.
As President and CEO, Bo has guided hundreds of companies through moments of change, and always returns to the same belief — that authenticity, not noise, is what makes a brand last. He leads with curiosity, builds up the people around him and never stops asking what a brand could become.
Here's to 21 years, Bo, and to everything still ahead. We're proud to call him a founder, a leader and a friend.
Happy Fourth of July! 🇺🇸
As the U.S. marks its 250th anniversary, we're grateful for the freedom to build, create and grow.
Here's to the next 250.
06/23/2026
Meet our summer design interns — Savannah and Alyssa!
They're diving into real client work this summer: concepting, designing and producing alongside our team, with a capstone project to top it off. We can't wait to watch them grow.
Welcome to the team. Let's make this a great summer!
Happy National Pet Day! 🐾
At BrandExtract, we consider fur on our clothes a badge of honor—or as we call it, confetti. Meet the ones who keep us smiling, sane and well-decorated.
03/23/2026
Most design firms are hired for their style.
makrDESIGN is hired for their thinking.
BrandExtract translated that into a new identity, built around their role as makers: synthesizing ideas, solving problems and creating tailored environments that stand out in a sea of sameness.
The result is a flexible visual system designed to differentiate in a commoditized market.
Explore more brand transformation stories on our website.
https://na2.hubs.ly/H04rNrK0
03/23/2026
Three years ago, BrandExtract gained an agile, calm-under-pressure, get-it-done account leader who also happens to be an ace angler, a devoted foodie and an indie music fan.
Casey is the bridge that holds projects together, from the first kickoff call to the final deliverable. She's invested in every step, and it shows in the work.
Happy work anniversary, Casey! We're lucky to have you.
03/19/2026
13 years of Jason Wolter means 13 years of exceptional work and knowing when to fire up the grill.
Jason shapes how people find, navigate and experience our clients' brands online, from information architecture and website strategy to the details that make digital feel intuitive. He also happens to be our resident mixologist, BBQ master and DJ. We're not sure how he does it all, but we're glad he does.
Cheers to 13 years!
Get to know Jason: https://na2.hubs.ly/H04nPBs0
03/14/2026
Happy Pi Day! Just like π, the selection at House of Pies goes on (almost) forever — over 40 pies and counting. But when the office had to pick just two to celebrate 3.14, we ended up split right down the middle. Apple crumble vs. key lime, we genuinely couldn't decide. So we got both.
Which half are you reaching for? Drop your vote below!
Happy Employee Appreciation Day to the people who make this work worth doing.
Yesterday, we paused to connect and say thank you to our team who shows up every day for our clients and each other.
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Contact the business
Website
Address
1500 Bingle Road
Houston, TX
77055
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |