BrandExtract

Most design firms are hired for their style.

makrDESIGN is hired for their thinking.

BrandExtract translated that into a new identity, built around their role as makers: synthesizing ideas, solving problems and creating tailored environments that stand out in a sea of sameness.

The result is a flexible visual system designed to differentiate in a commoditized market.

Explore more brand transformation stories on our website.
https://na2.hubs.ly/H04rNrK0

Three years ago, BrandExtract gained an agile, calm-under-pressure, get-it-done account leader who also happens to be an ace angler, a devoted foodie and an indie music fan.

Casey is the bridge that holds projects together, from the first kickoff call to the final deliverable. She's invested in every step, and it shows in the work.

Happy work anniversary, Casey! We're lucky to have you.

13 years of Jason Wolter means 13 years of exceptional work and knowing when to fire up the grill.

Jason shapes how people find, navigate and experience our clients' brands online, from information architecture and website strategy to the details that make digital feel intuitive. He also happens to be our resident mixologist, BBQ master and DJ. We're not sure how he does it all, but we're glad he does.

Cheers to 13 years!

Get to know Jason: https://na2.hubs.ly/H04nPBs0

Happy Pi Day! Just like π, the selection at House of Pies goes on (almost) forever — over 40 pies and counting. But when the office had to pick just two to celebrate 3.14, we ended up split right down the middle. Apple crumble vs. key lime, we genuinely couldn't decide. So we got both.

Which half are you reaching for? Drop your vote below!

Congratulations to Julia Rice on 19 years and Michael Pyndus on 7 years at BrandExtract. That's a lot of dedication, and we don't take it for granted.

Julia keeps our agency running like a well-oiled machine, overseeing details in billing and project resourcing. Michael delivers real results for our clients through SEO and content strategy that build visibility and drive growth.

We're grateful for the dedication, expertise and passion they bring to BrandExtract every day.

AI is no longer just a tool in your stack. It’s becoming your next buyer.

AI agents are already researching options, comparing suppliers, and making decisions before a human ever shows up—meaning many brands are filtered in or out long before a homepage is seen.

In this new reality, being “AI-ready” is not enough. Brands need to be agent‑preferred: discoverable, understandable, and justifiable in milliseconds. That demands a clear brand story, structured data that machines can actually parse, consistent proof points, and buying journeys built for agents as well as people. If your brand and data aren’t optimized, you may not be open for business to AI at all.

Curious what this looks like in the real world and what it means for B2B marketing and UX? Read the full article on our blog: https://bit.ly/3MftGdx

Turning a Conference Into a Culture Moment

Discover how BrandExtract helped UPS Industrial Services earn a 90% attendee approval rating by transforming the Galveston Island Convention Center into an immersive brand experience that brought their leadership culture to life ↓

https://bit.ly/4rt1xi8

To celebrate 175 years of leadership, ManhattanLife lit up Times Square, bringing its story to life in grand, cinematic fashion with motion graphics that stretched 22 stories high, pairing historic imagery with bold, contemporary expression.

That moment was made possible by years of intentional brand evolution. Beginning with a comprehensive rebrand for the company’s 170th anniversary in 2020, we modernized ManhattanLife’s positioning and visual identity while honoring its New York roots, creating a brand built for nationwide growth.

Explore how ManhattanLife turned legacy into a platform for expansion ↓
https://na2.hubs.ly/H03jSRc0

Stellar Bank was born out of the merger of two legacy bank brands. We created a unified digital experience that transformed these institutions into one modern brand guided by Stellar's updated positioning. The website transformed outdated platforms into a seamless, customer-first experience that reshaped how customers engage, transact and connect.

A clear digital foundation turned a merger into momentum, aligning updated financial technology with relationship-driven banking.

Let us help you simplify growth, not slow it down.

See how thoughtful digital strategy helped Stellar Bank turn complexity into clarity ↓
https://na2.hubs.ly/H03bWSj0