Vendilli
Share
Your Guide to Growth. Where marketing and technology meet, we'll be there
Today on the show, Chris welcomes Doug Jones, Director of Global Marketing at Aerotech. Uncover the strategic secrets of global B2B marketing.
Doug’s insider perspective dives into how global manufacturing and technical B2B businesses approach demand generation differently. You’ll discover:
How to articulate marketing value to executive teams despite resource constraints; the importance of prioritizing demand creation over quick wins in complex, niche markets; the anatomy of a meticulously crafted strategy map to align cross-functional teams and execute on goals, practical systems to manage localization challenges and cultural nuances; the role of AI in scaling technical content and reducing time-to-value in complex sales funnels and a lot more.
Episode link in in comments.
06/02/2026
The best salespeople used to be the ones who could talk anyone into anything. That era is over. The modern rep is a consultant, not a closer.
John breaks down why in his new blog. Today's buyers are 70% through their decision before they ever contact a vendor and 81% already have a preferred vendor in mind when they do.
Worth a read for any sales leader or business owner evaluating their strategy. Link in comments.
06/01/2026
Join us at our office this Thursday, June 4th from 4:30-8:00 pm as we kick off summer with a tailgate in our parking lot. Food, drinks, and lots of good conversation. Let us know you're coming at link in comments.
Paul welcomes Kevin Cover, President of Rhythm Leadership Group, to Storylines Live. They chat The Rhythm Wave Framework: six laws that overlap for continuous leadership flow; how trust transforms team dynamics into a system of voluntary effort and shared goals; the power of defining hesitation through the "four boxes" to handle objections like a pro; why predictable rhythms beat motivational speeches every time for building confidence; the critical signs of collapse and how to prevent organizational breakdowns before they happen. Tune in at link in comments.
05/26/2026
Our Director of Operations, Danielle, had a moment standing at a McDonald's kiosk that turned into a whole thing (and a blog!)
Efficiency is great. But when we remove the friction from entry-level service work, what happens?
The uncomfortable customer. The fast decision. The moment where someone has to step up and say, "I'll take care of you."
Those aren't just service moments, they're where communication, emotional intelligence and judgment get built.
Automation isn't the problem. Unintentional tradeoffs are.
Danielle wrote about what we risk losing when we optimize the human out of the equation. Link in comments.
You can't afford to ignore how AI is changing search. It's time to stop playing by old-school rules in a rapidly evolving AI-driven SEO landscape.
Chris Long, Co-Founder of Nectiv, reveals how AI and search are converging, and what business owners need to do now to stay ahead.
Discover how long tail queries and tactical on-page tweaks are essential for getting AI systems to recommend your brand, and the importance of owning content across multiple ecosystems. Full episode at link in comments.
05/19/2026
Join us at our office on June 4th from 4:30-8:00 pm as we kick off summer with a tailgate in our parking lot. Food, drinks, and lots of good conversation. Let us know you're coming at link in comments.
05/15/2026
Our Marketing Specialist, Maggie, is showing us how her coaching career has been a huge factor in how she approaches her creative career.
Break down complex ideas. Read your audience. Adapt when things go sideways. Explain the why. Keep the energy up.
Skills from the field translate to client work more than you'd think. Check out her latest blog at the link in comments.
Chris Britton, General Manager and COO of RockDove Solutions reveals how technology can turn your organization’s story into a powerful tool for resilience, helping you navigate chaos with confidence.
When a crisis hits, your reputation, trust, and future are at stake. Chris shares how RockDove’s app, In Case of Crisis, transforms crisis planning into an interactive, real-time operation that minimizes silos, boosts response speed, and preserves your organization’s credibility. Episode link in comments.
05/12/2026
Our Chief Storyteller, Paul, spoke yesterday in Hershey, PA at the Annual Conference for LeadingAge PA. He presented his crisis communication workshop, "Avoiding The Worst Headline You Never Want To See: What Every Senior Living Leader Must Know When Trust Is On The Line."
Does your business have a crisis plan in place? Reach out to us if you want to chat.
Click here to claim your Sponsored Listing.
Website
Address
3440 Babcock Boulevard
Butler County, PA
15237
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |