Ten Golden Rules
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An Internet marketing agency helping law firms develop strategic marketing solutions that drive web traffic and increase sales. http://tengoldenrules.com
One of the biggest mistakes attorneys make on social media?
They pitch instead of teach.
Prospective clients don't open TikTok, Instagram, Facebook, or YouTube looking for advertisements. They go there to learn, be entertained, and get answers.
If your first message is "Hi, I'm a lawyer, call me today," you've already lost their attention.
The firms winning on social media are the ones that educate first, build trust, and demonstrate expertise. Trust drives consultations—not sales pitches.
🎧 Listen to Julio Oyhanarte's insights on using social media to grow a law firm:
https://www.tengoldenrules.com/captivate-podcast/198-tgr-live-2026-immigration-lawyer-julio-oyhanarte-on-using-social-media-to-drive-law-firm-growth/
06/02/2026
Video marketing is no longer optional for law firms.
In this TGR Live! 2026 session, immigration attorney Julio Oyhanarte shares how he grew his firms using short-form video across TikTok, YouTube, Instagram, and Facebook—generating millions of views and attracting qualified clients.
Key takeaway: Stop pitching. Start teaching.
🎧 Listen to the full episode:
[https://www.tengoldenrules.com/captivate-podcast/198-tgr-live-2026-immigration-lawyer-julio-oyhanarte-on-using-social-media-to-drive-law-firm-growth/]
05/31/2026
Missed the live event?
The replay of YouTube and Video Strategies for Law Firms with our Founder & CEO, Jay Berkowitz, Daniel Milikow and Clifford Coleman is now available.
They covered:
⚖️ Ai SEO & Answer Engine Optimization (AEO)
🎥 The videos are generating engagement and trust
📈 Practical strategies law firms can implement immediately
Watch the replay here: https://www.tengoldenrules.com/youtube-strategy-for-law-firms-replay/
Think direct mail is dead?
With fewer pieces arriving in the mailbox, direct mail stands out more than ever. It's tangible, memorable, and often carries a level of trust that digital ads can't match.
In this episode, our Founder & CEO, Jay Berkowitz and Justin Miller discuss why direct mail is still helping law firms generate referrals, build authority, and stay top of mind.
🎧 Listen here:
[https://www.tengoldenrules.com/captivate-podcast/197-jurassic-marketing-founder-justin-miller-on-direct-mail-that-actually-gets-results/]
05/28/2026
We’re live today at 12 PM EST.
Join Jay Berkowitz for a practical session on YouTube and Video Strategies for Law Firms.
🎥 What videos drive consultations
⚖️ How video supports Ai search and SEO
📈 The best platforms for law firm video today
Special Guest Speaker:
Dan Milikow, Founder of iShoot.direct and former leader of Gartner’s internal video team for 15 years, sharing insights from producing over 10,000 hours of video content for major brands.
If your firm is investing in growth, this is a conversation worth attending.
Join us live:
https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/
05/27/2026
Tomorrow at 12 PM EST: YouTube and Video Strategies for Law Firms with Jay Berkowitz.
If your law firm wants better visibility in Google, YouTube, ChatGPT, and Ai search results, this session will share practical strategies you can implement immediately.
Special Guest Speaker:
Dan Milikow, Founder of iShoot.direct and former head of Gartner’s internal video team for 15 years, brings real-world insights from producing over 10,000 hours of video content.
Built for PI attorneys and legal marketing directors focused on growth.
Save your spot:
https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/
05/26/2026
Direct mail is not dead.
Our Founder & CEO, Jay Berkowitz sits down with Justin Miller of Jurassic Marketing to discuss why newsletters, referral campaigns, and relationship marketing are still driving real results for law firms.
📬 Why direct mail stands out today
⚖️ How firms build stronger referral pipelines
📈 Marketing strategies that compound over time
🎧 Listen to the full episode:
[https://www.tengoldenrules.com/captivate-podcast/197-jurassic-marketing-founder-justin-miller-on-direct-mail-that-actually-gets-results/]
05/25/2026
What kind of videos should attorneys actually create?
That’s one of the biggest questions our Founder & CEO, Jay Berkowitzwill answer on May 28 at 12 PM EST during this live-streaming event.
We’ll cover:
🎥 FAQ videos that drive visibility
📈 YouTube strategies for law firms
⚖️ Short-form videos for social media
🤖 How video supports Ai search visibility
Straightforward, practical strategies for law firms.
Register here: https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/
05/23/2026
Potential clients are watching videos before they ever contact a law firm.
They’re searching YouTube, scrolling social media, and asking ChatGPT legal questions.
Is your firm showing up?
Join our Founder & CEO, Jay Berkowitz on May 28 at 12 PM EST for a live-streaming event focused on YouTube and Video Strategies for Law Firms.
Practical ideas attorneys can implement immediately.
Register here: https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/
One of the smartest perspectives on Ai came from Google CEO Sundar Pichai.
Google expects Ai to create roughly 10% more efficiency this year — but instead of cutting people, they’re reinvesting those gains into bigger projects and innovation.
That’s the opportunity with Ai.
Tractors changed farming. Computers changed accounting. Ai is changing knowledge work.
For law firms, this means spending less time on repetitive tasks and more time on strategy, relationships, creativity, and growth.
The firms adapting early will have a major advantage.
From our Founder & CEO, Jay Berkowitz’s opening keynote from TGR Live! 2026.
🎧 Listen to the full episode:
https://www.tengoldenrules.com/captivate-podcast/196-jay-berkowitz-opening-keynote-at-tgr-live-2026-growth-strategies-for-law-firms-the-future-of-ai/
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33431
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| Friday | 9am - 5pm |