Ten Golden Rules
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An Internet marketing agency helping law firms develop strategic marketing solutions that drive web traffic and increase sales. http://tengoldenrules.com
Could your firm's trial reputation be worth 2–4x more on every demand?
In this episode of the Ten Golden Rules Podcast, legendary trial lawyer Steve Gursten explained why insurance companies evaluate more than the facts of a case—they also evaluate the lawyer behind it.
Steve shared how firms known for taking cases to trial often receive significantly higher settlement authority. In some cases, he simply put the same demand package on his firm's letterhead and received offers two to three times higher than the original firm.
Your reputation can influence settlement negotiations long before a case ever reaches a courtroom.
🎧 Watch or listen to the full conversation:
(tengoldenrules.com/captivate-podcast/206-tgr-live-2026-four-ways-to-make-millions-more-from-your-cases-with-steve-gursten-trial-lawyer)
07/29/2026
Missed our live session? The replay is now available.
If your law firm is investing in Google Ads, this is a session you'll want to watch.
In Click. Call. Convert. Client., Jay Berkowitz explains how personal injury law firms can combine Google Pay-Per-Click (PPC) and Local Services Ads (LSAs) to generate more qualified leads, lower acquisition costs, and convert more searches into signed clients.
The replay includes:
✔️ How to rank in the Google LSA Top 3.
✔️ A proven PPC structure that drives better results.
✔️ A live teardown of a campaign generating 200+ qualified leads per month.
✔️ The metrics you should track to measure real ROI.
🎥 Watch the replay here:
tengoldenrules.com/tgr-click-call-convert-client-replay
07/28/2026
At TGR Live 2026 – Growth Strategies for Law Firms, Steve Gursten joined Jay Berkowitz to share the trial strategies that helped transform undervalued cases into million-dollar verdicts.
Their conversation explored how presenting the complete impact of an injury—supported by medical evidence, lay witnesses, and Ai—can increase case value while building a firm's reputation and generating more referrals.
🎧 Watch or listen to the full episode:
tengoldenrules.com/captivate-podcast/206-tgr-live-2026-four-ways-to-make-millions-more-from-your-cases-with-steve-gursten-trial-lawyer
07/27/2026
We're live tomorrow!
If you're looking to generate more signed personal injury cases from Google, don't miss Click. Call. Convert. Client.
🗓️ Tomorrow, Tuesday, July 28
🕛 12:00 PM EST
🎙️ Hosted by our Founder & CEO, Jay Berkowitz
In this live session, you'll learn how to combine Google Local Services Ads (LSAs) and Google Pay-Per-Click (PPC) to generate more qualified leads, lower your cost per acquisition, and track every click and call through to signed clients.
We'll also break down a live campaign generating more than 200 qualified leads per month and answer your questions during the Q&A.
There's still time to register:
tengoldenrules.com/tgr-ppc-and-lsa-webinar?…
Bring your toughest Google marketing question—we'll answer it live.
Two ears. One mouth. Use them accordingly.
The best networkers aren't the ones who talk the most—they're the ones who listen with intention.
In this episode, our Founder & CEO, Jay Berkowitz sat down with networking expert and Know Who You Know author Jeff Meshel to discuss why listening is the foundation of trust, stronger relationships, and better referrals. Jeff shares how he remembers what matters to people and looks for opportunities to connect them with others—often before the conversation is over.
If you want to build a referral network that lasts, this episode offers practical insights you can put into practice immediately.
🎧 Watch or listen:
(tengol/…/205-the-10-golden-rules-for-advanced-networking-with-know-who-you-know-author-jeff-meshel-and-jay-berkowitz-ten-golden-rules)
07/22/2026
Want more signed personal injury cases from Google?
Our live session is almost here.
On Tuesday, July 28 at 12:00 PM EST, our Founder & CEO, Jay Berkowitz will break down how successful PI law firms use Google Local Services Ads (LSAs) and Google Pay-Per-Click (PPC) together to generate more qualified leads—and convert more of them into clients.
You'll learn:
✔️ How to rank in the Google LSA Top 3.
✔️ A PPC strategy designed to lower your cost per lead.
✔️ How to combine both channels and track every click and call back to signed cases.
If growing your firm is a priority this quarter, we'd love to have you join us.
🎟️ Reserve your seat:
tengoldenrules.com/tgr-ppc-and-lsa-webinar?…
07/21/2026
The strongest referral networks aren't built by collecting business cards—they're built by creating genuine relationships.
In this episode, Jay Berkowitz was joined by master networker, entrepreneur, and Know Who You Know author Jeff Meshel to share the 10 Golden Rules for Advanced Networking. Together, they explore practical strategies to help attorneys become trusted resources, build meaningful referral relationships, and create a network that continues generating opportunities year after year.
From becoming "one phone call away" to building your Dream 100 referral network, this conversation is filled with timeless ideas that every attorney and law firm owner can put into practice immediately.
If referrals are an important part of your firm's growth strategy, this is an episode you won't want to miss.
🎧 Watch or listen here:
(tengol/…/205-the-10-golden-rules-for-advanced-networking-with-know-who-you-know-author-jeff-meshel-and-jay-berkowitz-ten-golden-rules)
07/18/2026
What if your law firm isn't on page one—but you're still generating 200+ qualified leads a month?
That's exactly what happened with one of the personal injury firms we work with.
The results didn't come from luck. They came from combining Google Pay-Per-Click (PPC) with Local Services Ads (LSAs) and tracking every click, every call, and every signed client.
Join our Founder & CEO, Jay Berkowitzlive on Tuesday, July 28 at 12:00 PM EST for:
Click. Call. Convert. Client.
From Click to Client: Boost Conversions with Google PPC + Local Services Ads (LSAs).
You'll see:
✔️ A live teardown of a campaign generating 200+ qualified leads per month
✔️ How one PI firm increased leads by 693%
✔️ How a solo attorney increased leads by 512.5%
✔️ The strategies behind turning Google traffic into signed cases
If you're investing in Google and want better results, this is a session you won't want to miss.
🎟️ Register here:
tengoldenrules.com/tgr-ppc-and-lsa-webinar?…
Growing a law firm isn't just about spending more on marketing—it's about knowing your numbers.
At TGR Live 2026, Geoff McDonald shared how his firm grew from approximately 80 to more than 150 signed cases per month, with peaks exceeding 200 cases. The key wasn't simply increasing the marketing budget—it was relentlessly tracking cost per case and making data-driven decisions.
"If your acquisition cost makes sense relative to your average fee, keep investing."
In this conversation with our Founder & CEO, Jay Berkowitz and Geoff shares the metrics his firm tracks, how they measure ROI, and why successful firms make decisions based on data—not guesswork.
🎧 Watch or listen here:
(tengoldenrules.com/captivate-podcast/204-live-case-study-law-firm-doubles-new-cases-to-over-200-per-month-geoff-mcdonald-from-tgr-live-2026)
07/15/2026
The two most valuable spots on Google aren't organic search. They're the ads at the very top.
When someone searches for a personal injury lawyer, Google Local Services Ads (LSAs) and Google Pay-Per-Click (PPC) determine who gets the call. Most firms focus on one—and quietly lose cases to competitors showing up in both.
Join our Founder & CEO, Jay Berkowitz live on Tuesday, July 28 at 12:00 PM EST for:
Click. Call. Convert. Client.
From Click to Client: Boost Conversions with Google PPC + Local Services Ads (LSAs).
You'll learn how to:
✔️ Rank in the Google LSA Top 3.
✔️ Build PPC campaigns that generate qualified cases at a lower cost.
✔️ Combine PPC and LSAs to maximize every search opportunity.
✔️ Track every click and call through to signed clients.
✔️ See a live teardown of a campaign generating 200+ leads per month.
If your firm wants more qualified cases from Google, you won't want to miss this session.
🎟️ Register here:
tengoldenrules.com/tgr-ppc-and-lsa-webinar?…
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