Omni Advertising

We’re excited to share our May edition of Omni Advertising Direct, our email newsletter focused on digital strategy and creative for modern automotive retail.

This month’s edition includes:
📺 CTV Reach vs Real Incremental Impact
💰 Strategic Pricing in Today’s Used Car Market
🎨 Why More Ads ≠ Better Creative
📊 3rd Party Listing Competition

Read the full newsletter here: https://tinyurl.com/2k6ztbmd

Third-Party listing sites still matter for dealerships, but their role has changed. We break down how these platforms fit into today’s shopping journey and where performance is actually won.

Key Takeaways Include:
🚗 Buyers move fluidly between platforms, devices, and intent levels
🔍 Google is now the most important third-party listing platform
💰 Most active shoppers spend the majority of their time in the consideration phase
📊 Visibility alone isn’t performance

Check out our latest blog post for more information: https://tinyurl.com/yfdrxdcy

Research reveals that sold customers view an average of 10.3 vehicle detail pages (VDPs) before purchase, while qualified leads average 7.7 VDP Views.

At Omni Advertising, we help dealerships identify their hottest "buyer intent" and "lead intent" audiences by analyzing site activity and pinpointing segments that mirror these engagement patterns. This allows dealers to shift their strategy from basic lead funnel metrics to a more comprehensive demand generation strategy, including:

🎯 Develop hyper-targeted nurture campaigns for high-intent users
🔄 Dynamically adjust media mix based on buyer intent signals
💰 Allocate more investment towards your highest-performing channels
🚗 Prioritize user experiences proven to drive showroom traffic and sales

Check out our latest blog post for more information: https://tinyurl.com/yc7ya7xf

Connected TV (CTV) continues to grow, with 88% of U.S. households owning at least one device and over half of adults watching daily. This creates an opportunity for dealers to reach and engage their audiences more effectively, and understanding the customer journey is critical.

When it comes to buying a vehicle:
🔁 Purchase Cycle: 3-5 years
📅 Consideration Window: About 90 days

The consideration window is when buyers are actively researching and preparing to make a decision.

At Omni Advertising, our CTV targeting strategies are designed to deliver the right message at the right time to the right audience.

Check out our latest blog post for more information: https://tinyurl.com/4u44nj24

Omni Advertising has been named a 2026 Google Premier Partner, placing us in the top 3% of agencies in the country.

Google gave us a badge.
Our dealers get results.

📢 Buzzwords don’t sell cars.
🏅 Badges don’t sell cars.
👥 People sell cars.

Our job is to make sure the right people show up.

Chris Crowley, our Paid Search Director, and our SEM team execute that every day across all major OEMs, in small markets and major metros, across new, used, parts, and service.

Read the full blog post here: https://tinyurl.com/mw5umcpn

Your customers are about to check brackets… a lot.

27M+ brackets submitted in just a few days.
Live scoreboards refreshed constantly.
Tournament highlights streaming across every screen.

March Madness creates one of the biggest concentrated attention windows of the year.

We’re offering turnkey ESPN digital + OTT packages that position dealerships directly inside that engagement surge — geo-adjusted by market.

Inventory closes quickly as conference championships begin.

🏀 Want details for your market?
Connect with us here: https://tinyurl.com/2fyw4ezd

Paid search still captures some of the highest-intent shoppers in the market. The problem isn't the channel; it's how most dealers structure, target, and measure it.

Patterns we notice:
💰 Budgets spread evenly across inventory
🔍 Keywords built once and left untouched
📱 Optimization focused on clicks instead of outcomes
🧩 No connection between inventory, margin, and media

Discover our approach to paid search: https://tinyurl.com/4r43atv4

We’re excited to officially launch the first edition of Omni Advertising Direct, a monthly email newsletter focused on digital strategy and creative built for modern automotive retail.

This month’s edition opens with insight from our CEO, Ken Hudson, on what makes a dealership stand out when inventory, incentives, and pricing look the same across Tier 3.

We also cover:
🚗 Driving Turn Rate Together
🔍 Paid Search Performance
📱 Organic Social Tips and Trends
⭐ What Builds and Breaks Dealership Reputation

Read the full newsletter here: https://tinyurl.com/2razyryf

Dealerships that want to build trust and credibility this year need to incorporate a more human-centered organic social media strategy.

This means creating content that:
🤝 Feels authentic and relevant to customer needs
👥 Highlights real employees and teams
📱 Uses trends intentionally rather than reactively

Check out our latest blog post for more information: https://tinyurl.com/ybf2adc5