Perkins Law - Brand Protection
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Helping business owners identify, protect and enforce their intellectual property rights/assets
L.A. Perkins talks about some red flags she notices when it comes to protecting a business name
🚩 A name that plainly describes what you sell is one of the hardest kinds to protect.
🚩 A generic name, the everyday word for the product itself, cannot function as a trademark at all.
🚩 The strongest marks are suggestive, arbitrary, or fanciful. They hint at the product or have nothing to do with it, and that is what makes them protectable.
Choosing a distinctive name from the start puts your brand on firmer footing. Perkins Law - Brand Protection is here to help. 📞
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/24/2026
💡 Did You Know? 💡
When you register a trademark, you register it for specific products and services, not for your name in the abstract. The USPTO groups everything a business can sell into categories called classes, and your application lists the ones that match what you actually offer.
Here is why that matters. Say you register your brand for hot sauce, and a year later you start selling branded t-shirts and hats. Clothing sits in a different category from sauces, so the protection you lined up for your original products may not reach your new ones. It is worth reviewing your filings before you expand into a new line, so your paperwork keeps up with your business.
📌 Register for what you sell now.
📌 Revisit your filings before you move into a new product category.
📌 When you are unsure, consult a trademark attorney before you launch.
🛡️ The takeaway for business owners: think about where your brand is headed, not just where it is today, so your protection can grow along with you.
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/23/2026
📰 New on the blog:
Taylor Swift Faces Lawsuit for Trademark Infringement. 🛡️
A new lawsuit claims Taylor Swift's "Life of a Showgirl" is too close for comfort to another creator's established "Confessions of a Showgirl" brand. The plaintiff says the similar names have created confusion in the marketplace and diluted her brand.
Whatever the outcome, the case comes down to the question at the heart of most trademark disputes: are consumers likely to be confused about who is behind the product?
🛡️ Why this matters for business owners: A name does not have to be identical to draw a challenge. If it is close enough that customers could mix the two, that is where the risk lives. Clearing a name before you build on it is far less painful than fighting over it later.
Read the full breakdown on the blog. 🔗
https://www.brandprotection.law/taylor-swift-faces-lawsuit-for-trademark-infringement/
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/22/2026
⭐
"She demonstrated a strong commitment to educating and guiding me through a complex process, and she executed that commitment with great patience and skill." Via the Testimonials page on BrandProtection.Law 🌟
Intellectual property is a complex field. The best client outcomes usually start with a lawyer willing to translate the process into plain English, one step at a time. That is the standard we hold ourselves to. 🛡️
Results may vary.
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/21/2026
🏅 An honor we are proud to share: L.A. Perkins has been named a Martindale-Avvo Rated Top Lawyer for 2026.🏅
This recognition is awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability, and it signifies a large number of the lawyer’s peers that have assessed their professional ability in a specific area of practice.
Fifteen years of the same recognition reflects a consistent standard of high-quality work and professionalism. Congratulations, L.A. Perkins! 🛡️
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/20/2026
Wishing all who observe a meaningful Yom Kippur. ✡️
As the Day of Atonement begins, we join our community in a time of reflection, repentance, and renewal. To all who are fasting, may your fast be an easy and meaningful one.
G'mar Chatima Tova. May you be sealed in the book of life for a good year.
Perkins Law - Brand Protection
Boca Raton, FL
🎥 "I've been using my brand for years. Do I still need to register it?" 🛡️
📌 Common law rights are real, but they reach only as far as the territory where you have actually been operating.
📌 Federal registration is nationwide constructive notice of your ownership under 15 U.S.C. § 1072, and after five continuous years it opens the door to incontestable status under 15 U.S.C. § 1065. ⚖️
📌 A later user who registers first can block your expansion into a territory you never reached, even though you used the name longer.
Years of use build the foundation. Registration turns it into a national asset. 📞
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/17/2026
🇺🇸 Today is Constitution Day.
September 17 marks the 1787 signing of the United States Constitution. Article I, Section 8, Clause 8 gave Congress the power to secure for authors and inventors, for limited times, the exclusive right to their writings and discoveries. That clause is the start of the copyright and patent systems American businesses rely on today. 📜
What you build is worth protecting, and the law gives you the tools to do it. ⚖️
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/16/2026
📰 New on the blog:
Estee Lauder Sues Walmart Over Alleged Counterfeit Products. 🛡️
According to a report from the Insurance Journal, Estee Lauder has filed an intellectual property lawsuit against Walmart on the grounds that the retail giant facilitated the sale of counterfeit fragrance products across several of its owned brands, including Clinique. The complaint alleges that Walmart's online marketplace listed and shipped fakes to consumers who believed they were buying the real product. ⚖️
Read the full breakdown on the blog. 🔗
https://www.brandprotection.law/estee-lauder-sues-walmart-over-alleged-counterfeit-products/
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
09/15/2026
⭐
"Ms. Perkins is very articulate, professional, and knowledgeable... I highly recommend her to anyone who needs legal advice." via a trusted Testimonial on BrandProtection.Law 🌟
Clear communication and professionalism is the bar we hold ourselves to. 🛡️
Results may vary.
Perkins Law - Brand Protection
Boca Raton, FL | 561-467-4001
Get Your Brand Armor On!®
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33431
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