idfive

Back shooting at East Stroudsburg University!

14,000 steps and a whole lot of Warrior energy later, we’re ready for the next chapter of the Where Courage Finds Confidence campaign.

Massive thanks to the ESU marketing team and our volunteer students for fully committing, trusting the process, and absolutely crushing it on camera.

On site:
Creative Director: Kathe Flynn
Sr. Art Director: Anya Kaszubowski
EVP of Client Services: Jake Tarbert

Can’t wait to show you what we’re making 👀

CampaignShoot

We partnered with the Partnership for Public Service to launch a bold new digital platform that elevates their mission and makes government work more accessible, transparent, and human.

The new site amplifies critical research, storytelling, and tools that strengthen the federal workforce to help build a better, more effective democracy.

https://ourpublicservice.org/

Couldn’t have asked for a better day to shoot something meaningful.

Good UX builds trust. Bad UX builds liability because dark patterns, manipulative flows, and “just test it” thinking are finally being held to account. Read more in our latest Insight: A Better Standard for Reliable (Not Liable) UX.

Link in comments.

It's Opening Day here in Baltimore, so we'd be remiss in not sharing this partnership with the UMD Povich Center to document the importance and history of one of the best ballparks in America. Not being biased, of course. This site is built on our UMD Drupal theme and features a 5-part documentary developed by student journalists that captures how Oriole Park came to exist through extensive research, historic imagery, videos, stories, and pull quotes.

Click through and, as always, Go O's!

Link in comments.

This March, in honor of Women’s History Month and the 10th anniversary of , we’re thrilled to have assisted the National Museum of Women in the Arts in converting awareness into impact through the Random Act of Art Equity campaign.

This is micro-advocacy with macro-ambitions and you can be a part of it. Head to the link below to get inspired.

Let’s make equity in the arts something we practice—not just talk about.

Random Acts of Art Equity | Broad Strokes Blog | National Museum of Women in the Arts Take part in our new gender equity campaign by committing to one small action each day during Women's History Month.

What do you do when you’ve got a big mission—but not a big budget? You make every move count. See how idfive helped Kids Thrive Maryland build a bold brand, fast-track awareness, and drive real impact by working smarter from the start.

Read the case study (link in comments).

Trust in higher ed is down. Student ambition isn’t. What does that mean for university brands? idfive Lead Strategist Peter Toran breaks it down.

🔗 Link in comments.