idfive

A little welcome to Brent and intern Aine downstairs at Dooby's.

A little field trip to Google NYC. Yes, please. 👀

Yesterday, our Senior Media Strategist & Analyst Faisal Akram headed up to NYC for Google’s AI Executive Roundtable.

Cue the PPT takeaways!

The Fiver Awards are our annual excuse to get a little sentimental about the people who make idfive, idfive.

This year, we’re celebrating Katelyn “KJ” Brickey, Mark Mende, Anya Kaszubowski, and Faisal Akram.

KJ received the Rob Beal Leadership Award, our highest annual honor. Mark received the BURP Award, which is a deeply unserious name for a very serious mix of Balance, Urgency, Respect, and Pride. And both Anya and Faisal were recongized as our Rising Stars.

Meet the 2026 Fiver Award winners at the link in comments.

Two fivers walk out of a conference...

The punchline is still TBD, but we’re betting on a few great partnerships.

Integrated marketing? We’re into it.

Especially when it helps nonprofit brands connect the dots between mission, message, media, and momentum.

Come see Sean and Matt at the Bridge Conference today. We'll talk. Booth 427.

The best part of a rebrand? Seeing it take hold and continue to grow.

For the next chapter of our work with Fello, we created 65 Years Creating Community, an anniversary identity and campaign honoring generations of partnership, advocacy, and impact.

For 65 years, Fello has helped create greater choice, independence, and belonging for people with disabilities throughout Central Maryland. We’re incredibly proud to be their agency partner.

Explore the full campaign: https://idfive.com/work/case-studies/fello-anniversary/

Disability Pride Month is a reminder that visibility matters. So does the language, design, and strategy used to shape how organizations show up for the people they serve.

Our work with Fello began with a major transition: introducing a new name without losing the trust, history, and community behind it.

The result was a brand launch rooted in a simple idea: This wasn’t a rebrand. It was a recommitment.

See how the brand came to life.

https://idfive.com/work/case-studies/fello/

Because when the mission matters, the message has to move people.

We’ll be at the Bridge Conference next week, talking with brands on a mission. Come find us.

LAUNCH ALERT 🚨

We partnered with Morgan State University to launch a new website for the Center for Data Analytics & Sports Gaming Research.

DASGR turns data into action, helping shape smarter policy, stronger consumer protections and more equitable outcomes across sports wagering and problem gambling.

Because decisions this important should be grounded in research.

Link in comments.