Catalpha Advertising & Design

How to Plan a Corrugated Floor Display (Free Expert Checklist)

How to Plan a Corrugated Floor Display (Free Expert Checklist) Use this Expert Prepared Checklist to help you plan, produce and distribute a corrugate floor display to enhance sales of your product

Custom Corrugate Displays Without the Overhead

Custom Corrugate Displays Without the Overhead Create custom small run corrugate floor displays quickly and affordably to match a holiday, sports team, or product lineup. 

FDA moving to require nutrition on front of package.

I hate the idea because it impacts the natural way consumers discover product. forcing consumers to read nutrition before anything else will hurt brands of every size. Worse is the consumer experience. It's not how people purchase. The majority do look at nutrition before committing to buy but it is never the first thing we look at.

Video: FDA Front-of-Pack Nutrition Label Timeline Insight Eric Greenberg, a Chicago-based attorney with expertise in FDA regulatory compliance, shares his thoughts on the drawn-out timeline for the FDA's front-of-pack nutrition label proposal from January 2025.

What Manufacturers Really Want From Their Point of Purchase Displays

What Manufacturers Really Want From Their Point of Purchase Displays Learn about the the common goals that all product manufacturers from their point of purchase displays.

Attributes of Successful Marketing Campaigns

CMOs on the attributes of successful bold marketing campaigns Authenticity and purpose are key. Bold campaigns succeed when they align with brand values and feel genuine rather than opportunistic

LISTEN IN: Reimagining Retail Trends for 2025 for Loyalty Programs, Gaming and retail memberships

EMARKETER Podcast: Reimagining Retail: 2025 retail trends—The pillars of paid retail memberships, gamified loyalty programs, and more On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davi...

How did these brands become superstars?

15 Brand Mascot Superstars! Its plain and simple, Brand Mascots enhance product sales. That's why they've been around for the past 100 years! And research proves it!

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation
Here we go again. This is a cycle of big agencies then we move to cycle of small and boutique agencies.

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.

Do you need to modernize your brand?

Be very careful in actions that visually change your brand that has been around for 5+ years. That time has built a following and a relationship with your consumers. If you have an incident like Bud Lite had that alienated the core consumer you need something. But the short term exposure may not have damaged it enough to warrant a new visual for your brand.

5 Ways to Modernize Your Legacy Brand in 2025—and Beyond - Chief Marketer Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Ramifications in CPG of Failed Kroger Albertson Merger

Take a look at the ramifications for other CPG brands.

What Now? The Failed Kroger/Albertsons Merger and the Ramifications for CPG One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.

Instagram launches Trial Reels to empower creators to test new formats

Why use TikTok with impending ban on it? And why are we not concerned about our privacy with TikTok? States were banning it from employee phoes just a year ago.

Instagram launches Trial Reels to empower creators to test new formats Instagram launches Trial Reels: Creators can test content with nonfollowers before sharing it widely to cater to increasingly data-driven influencers.