Local Line

We’ve launched a brand new Local Line website!

Over the years, Local Line has grown from a simple farmer sales tool into a platform used across the food supply chain, helping farms, food hubs, grocers, and restaurants source and sell direct.

Our new site better reflects who we are today, who we serve, and the future we’re helping create.

Explore more here: https://hubs.la/Q04hNHG30

Introducing Square Sync for Local Line.

Now every in-person Square transaction automatically syncs back into Local Line as a paid order while inventory updates in real time across all your sales channels.

Automatically sync:
✔ In person sales
✔ Inventory updates
✔ Products & pricing
✔ Paid orders

Whether you're selling at farmers markets, running a farm stand, or managing a retail location, your Square sales now flow directly into the same system you use for e-commerce, CSA, and wholesale sales.

Learn more: https://hubs.la/Q04g6psZ0

✨ New Success Story: Inside Sweetgreen's Seasonal Sourcing

We helped sweetgreen launch the perfect Cauliflower bowl as part of their fall 2025 menu. The Local Line platform handled supplier sourcing, onboarding, compliance, and payments 🧑‍🌾

"Onboarding a new seasonal farm normally takes a lot of coordination; outreach, documentation, compliance, accounting. Local Line brought all of that into one place, which let me focus more on creating a successful fall menu launch.”
- Kyle Wind, Sweetgreen's Strategic Sourcing Manager for Produce

Click here to read the full story:

Fresh, Local, Direct: Inside Sweetgreen's Seasonal Sourcing Sweetgreen needed a west coast cauliflower farm for their fall menu. Local Line found Freitas Brothers Farm, handled onboarding, compliance, payments, and launched faster than ever.

Here's a number worth sitting with: 50% of Shrock Family Farm's Choice CSA members add more money to their accounts before the season ends.

They started the season with a credit balance. They spent it down week by week, choosing exactly the vegetables they wanted. And when it started running low? They topped it up, because they weren't ready to stop.

That's what a loyal customer base looks like. And it starts with giving people a way to buy from you that actually fits their life.

Read Shelly's full story:

Growing Beyond the Market: Shrock Family Farm's Journey to a Profitable CSA From one farmers' market to two thriving CSA models. See how Shrock Family Farm built a profitable, scalable operation on just one acre.

Maplewood Sweets went from a beloved regional maple farm to 41 Tops Friendly Markets locations, and they did it without a distributor.

How? They showed up in person, led with the product, and let Local Line handle the rest. Orders, invoicing, delivery tracking, all from a phone, right on the store floor. Jeff estimates it saves him nearly 7 hours every week.

"B2B sales is really kind of a farce. It's P2P: person to person. People want to do business with people.", says Scott Zehr, Maplewood Sweets

See how they built it:

How Maplewood Sweets used Local Line to Get Listed in 41 Grocery Stores How a third-generation maple farm used Local Line to land shelf space in 41 grocery stores without distributors or a back-office team.

In 2015, Brandon and Shelly Shrock from Shrock Family Farm started with one farmers' market and a dream to grow excellent vegetables and build real relationships with the people eating them.

Eleven years later, they're running two CSA models on a single one-acre farm, and 50% of their Choice CSA members love it so much, they top up their accounts before the season ends.

The secret? A platform built for how farms actually operate. Read Shelly's full story to see how she manages it all using Local Line:

Growing Beyond the Market: Shrock Family Farm's Journey to a Profitable CSA From one farmers' market to two thriving CSA models. See how Shrock Family Farm built a profitable, scalable operation on just one acre.

THIS THURSDAY!!

Join us for an inside look at how Region Roots Local Farm & Food Hub has built and scaled a successful multi-channel food hub connecting a diverse network of local producers with both wholesale buyers and community-focused programs.

In this live workshop, we’ll sit down with the Region Roots team to unpack how they manage the complexity of serving multiple sales channels, from wholesale and institutional buyers to direct-to-consumer initiatives, while staying true to their mission of strengthening regional food systems.

You’ll learn:
✨ How to structure and scale a multi-channel food hub model
✨ Key operational insights for managing multiple producers and buyer types
✨ Lessons learned from growth: what worked and what didn’t
✨ How Region Roots uses Local Line to streamline operations across channels

Whether you’re building a food hub or expanding beyond a single sales channel, this session will give you a practical, real-world look at what it takes to make a multi-channel model work.

Register here: https://hubs.la/Q049QrFv0