So Interactive

Meet Justine Kilgour, our newest Account Manager.

Justine brings over five years of marketing experience to the table, spanning digital strategy, campaign management, and social media. She has a track record of seeing projects through from brief to delivery. Most recently, she's been growing her craft across agency environments, and she's now bringing that energy here.
Welcome to the team, Justine. We're glad you're here🎉.

New face alert!
Say hello to Terri Lourens, our Design Lead.
With nearly a decade of experience building brands, directing campaigns, and leading creative teams, Terri knows how to turn strategy into artful, impactful work.
She'll be leading creative direction and design delivery across our projects, collaborating closely with our cross-functional teams, and raising the bar on everything we create.
We’re excited to have you onboard, Terri.

Same energy. Better skills. Meet the team: toddler edition.

Proud to showcase our collaboration with Richfield. After 30+ years of making education accessible across South Africa, they needed a digital presence that matched their mission and evolution as an institution.

We led a complete digital rebuild that repositions them as a future-focused, student-centred institution while meeting rigorous standards for accessibility, lead generation, and search performance.

See the full story at https://sointeractive.co.za/case_study/richfields-digital-platform/

Systems refreshed and holiday cookies digested, we are back at our desks and running at full speed.

🎉 Happy New Year from the So Interactive team! 🎉
The year ahead is full of possibility and we’re ready for it. Recharged, inspired and focused on what matters most, we’re excited to deliver fresh ideas and thoughtful work for our clients in the months ahead🌟

Wishing you a joyful holiday season filled with rest, warmth and time well spent.

We’re officially pressing Ctrl + Alt + Delete on 2025.
The office is closed for the holidays on Friday, 19 December to Monday, 5 January while our team recharges, resets, and pretends not to check emails. See you in the new year, refreshed and ready to create more magic.

Consumers prefer to follow people. Today, social media platforms require users to post with a clear identity.

Social branding starts with a strategically defined persona as a key ingredient for every content piece. A persona allows you to be agile, explore trends whilst staying authentic to your brand and build a community. In the face of AI, consumers now crave more of a personal human touch from brands. Here’s how you can build a persona in 2026.