PLUM apparel
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Clothing Brand Welcome to Plum Plettenberg Bay! The name "PLUM" comes from his surname, Plumbridge, and his nickname, PLUM.
Founded by a young entrepreneur at just 17 years old in 2022, PLUM is a brand born from a love of casual clothing and beach life. Living in the beautiful small town of Plettenberg Bay, he experienced countless unique moments that inspired him to blend his passions into a vibrant clothing brand that also gives back to the community. Our journey kicks off with our signature corduroy shorts, designed to seamlessly transition from beach to bar. These shorts are casual, fun, and super stylish – perfect for anyone who loves the sea and sun. At PLUM, we pride ourselves on sourcing, designing, and manufacturing everything locally, helping to grow our economy and enrich our community's skills. Join us in embracing the freedom and spirit of beach life. Our motto for a beautiful ride: "Eat the plum, and give back a peach." Dive in, join the fun, and become part of the Plum Plettenberg Bay family!
19/12/2025
Our new flannel button-ups, made from 100% cotton toweling and finished with shell buttons 🐚🌞 because beach days deserve better details.
Easy, breathable, and built for the coast !
In stores now !
18/12/2025
A little retro, very coastal.
Bright tones, cord details, and comfort that feels like summer - our women’s shorts, made to live in !
17/12/2025
We’re back.
Plum Plettenberg Bay is stepping into summer with new threads built for coastal days.
Same soul. New energy.
Welcome back to Plum ✨🌞🕺
07/06/2025
.harvvs got the sunshine, salty hair, and groovy grape flair 🍇🌊💜 Livin’ the laid-back life in our cords, cruisin Plett like a local legend 🦦☀️
27/05/2025
Here are our fun women’s shorts perfect for beach to bar 🐚☀️ - now available in four fun colours! Pick your fave, grab a pair, and show off your style 🤩
25/05/2025
Plett Surf Jam 2025 was a blast ⚡️
What a day it was 🌞
Can’t wait to see all the stoke roll in again next year 🐚🌸✨
23/05/2025
Our caps are back in stock - perfect for an easy small gift with our one size fits all ! Got them in many cool colours too 🤠
21/05/2025
What a treat Robberg Nature Reserve with some cords and a bunch of friends nothing beats our little bay ✨
20/05/2025
.de.la.harpe soaking up the sun ☀️ in our girls cord shorts
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Bitou
Opening Hours
| Monday | 08:30 - 17:00 |
| Tuesday | 08:30 - 17:00 |
| Wednesday | 08:30 - 17:00 |
| Thursday | 08:30 - 17:00 |
| Friday | 08:30 - 17:00 |
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