What are the opening hours?

Monday 08:30 - 17:00 Tuesday 08:30 - 17:00 Wednesday 08:30 - 17:00 Thursday 08:30 - 17:00 Friday 08:30 - 17:00

PLUM apparel

Clothing Brand Welcome to Plum Plettenberg Bay! The name "PLUM" comes from his surname, Plumbridge, and his nickname, PLUM.

Founded by a young entrepreneur at just 17 years old in 2022, PLUM is a brand born from a love of casual clothing and beach life. Living in the beautiful small town of Plettenberg Bay, he experienced countless unique moments that inspired him to blend his passions into a vibrant clothing brand that also gives back to the community. Our journey kicks off with our signature corduroy shorts, designed

19/12/2025

Our new flannel button-ups, made from 100% cotton toweling and finished with shell buttons 🐚🌞 because beach days deserve better details.
Easy, breathable, and built for the coast !
In stores now !

18/12/2025

A little retro, very coastal.
Bright tones, cord details, and comfort that feels like summer - our women’s shorts, made to live in !

17/12/2025

We’re back.

Plum Plettenberg Bay is stepping into summer with new threads built for coastal days.

Same soul. New energy.
Welcome back to Plum ✨🌞🕺

07/06/2025

.harvvs got the sunshine, salty hair, and groovy grape flair 🍇🌊💜 Livin’ the laid-back life in our cords, cruisin Plett like a local legend 🦦☀️

27/05/2025

Here are our fun women’s shorts perfect for beach to bar 🐚☀️ - now available in four fun colours! Pick your fave, grab a pair, and show off your style 🤩