PatientPoint

In healthcare marketing, impact comes from alignment, empathy and data you can act on.

That was the clear theme emerging from 2026 where industry leaders explored how trust, technology and transformation are reshaping patient and HCP engagement.

We were proud to showcase PatientPoint's patient engagement solutions and to have PatientPoint EVP Elissa Guerra join Daniel Fernandez (Genentech), Kyle Brown (CoxHealth) and moderator Samuel Rolfe (Exeevo) for a discussion on building digital experiences that patients and providers actually use.

A few themes stood out:
✅ Omnichannel engagement only works when goals are shared, programs are built to scale and success is measured by outcomes that matter — let wins unlock budgets.
✅ Patient-centered design beats process. The best healthcare experiences reduce friction around access, affordability and care navigation, while using AI to enhance care without losing the human connection.
✅ In rare disease, every touchpoint matters. Building trust through meaningful engagement is essential to long-term adherence and outcomes.
✅ As HCP access becomes more challenging, AI-powered engagement must help orchestrate the right next action and deliver measurable impact, not just impressions.

The common thread across every conversation: listen deeply to patients, align teams around shared goals and use data and empathy together to create better healthcare experiences.

Thanks to the Future Pharma team and everyone who stopped by Booth #104.

At PatientPoint, our values are more than words. They set the standard for how we support one another, serve our customers and improve outcomes for patients every day.

This year’s Traver Hutchins Values in Action Award winners embody the leadership, integrity, accountability and customer-first mindset that defined Traver’s legacy and continues to shape our culture today. From driving innovation and collaboration to leading with empathy and purpose, these teammates demonstrate what it means to live The PatientPoint Way.

Congratulations to Kellee Kelton, Mark Hannah and Megan Williams for all you contribute across PatientPoint. Your focus, accountability, systems thinking, customer-centricity, trust and dedication to doing what is right strengthen our organization from the inside out.

We also celebrate Amy Finley, this year’s Heart of PatientPoint Award winner. Like our founder, Mike Collette, Amy leads with care, compassion and a deep commitment to people, reflecting the spirit of in everything she does.

Read more about our 2025 award winners and the people carrying Traver’s legacy and Mike’s founding principles forward:
https://careers.patientpoint.com/our-patientpoint-of-view?p=living-the-values-every-day-celebrating-our-traver-hutchins-award-winners&preview=1

We're honored to be recognized with 11 awards at the 47th Annual Telly Awards, including three Gold, six Silver and two Bronze honors for patient education content designed to help people make more informed health decisions.

The recognition spans content across oncology, pregnancy, pediatric wellness and chronic disease management, reinforcing the value of delivering trusted health information at moments when patients are most engaged and ready to take action.

From supporting cancer patients with practical guidance to helping individuals better understand pregnancy, thyroid health, blood pressure management and brain health, each piece was created with a simple goal: make health information more accessible, relevant and actionable.

Congratulations to the talented teams who bring this work to life every day and help transform waiting and exam rooms into environments that support better patient understanding and engagement.

Browse our Telly Award-winning content here: https://www.tellyawards.com/?s=patientpoint&filter=winners

The most influential place to shape health decisions? The doctor’s office.

94% of patients recall what they see on waiting room screens, making it a critical moment to reinforce your message before they see their provider.

PatientPoint Health Audiences connects your brand with patients when they’re already thinking about their health, maximizing relevance, reach and impact.

See the results from a brand below and learn how to reach patients when it matters most: https://lifesciences.patientpoint.com/health-audiences/

The pharma and healthcare marketing industry continues to feel energized and inspired in the wake of .

Throughout the day, conversations reinforced the impact of reaching patients at the point of care in trusted healthcare settings and at moments when education and awareness can inspire meaningful action. Discussions on screening, early detection and behavior change — including powerful personal stories shared by The Big Screen’s Katie Couric and actress and breast cancer survivor Olivia Munn — highlighted how timely, contextually relevant engagement can support better health outcomes.

We’re grateful to everyone who shared their voices, perspectives and experiences with us, and we’re already looking forward to next year.

Running a high-performing practice means more than keeping up — it means working smarter to take your practice to the next level.

Join us for an upcoming webinar with leadership expert Amy Lafko and VP of Market Development Stacey Quinn as they share the exact tactics high-performing practices use to:

✔️ Reduce operational inefficiencies
✔️ Strengthen team alignment
✔️ Scale smarter while enhancing patient care

Register now and enter the limited-time giveaway by June 19 for a chance to win a free copy of Amy’s People First: A Proven Method for an Exceptional Healthcare Practice: https://patientpoint.com/make-the-best-practices

At , actress, breast cancer survivor and advocate Olivia Munn joined PatientPoint Chief Commercial Officer Linda Ruschau for an important conversation about early detection, screening awareness and the fear that often keeps people from taking action.

One moment especially resonated with the audience.

Olivia shared that it’s better to catch a burglar while they’re still in the neighborhood than when they’re standing at your bedside. Her message was simple: Don’t wait to understand your risk or start the conversation with your doctor.

As she reflected on her own experience, Olivia also highlighted how tools like the Tyrer-Cuzick Risk Assessment Calculator can help people take a more proactive approach to their health and make screening decisions earlier.

Her story was a powerful reminder that trusted information, delivered at the right moment, can help people move from awareness to action.

At PatientPoint, we’re committed to helping patients access that information at the moments when they’re most engaged, attentive and empowered to take the next step.

Encourage patients and loved ones to take the FREE IBIS Breast Cancer Lifetime Risk Assessment Test: https://magview.com/ibis-risk-calculator/?fbclid=PAZXh0bgNhZW0CMTEAAafFcnQq4s5dhiXAjMwbs5l0O9hWKFDY0dqgCEPnz0hr9bSv3J8fRJzuSTRFDQ_aem_Nl-rLChaFo-5ud88vtXqEA&utm_source=ig&utm_medium=social&utm_content=link_in_bio

Join us at 2026 in Boston on June 1–2 and visit Booth #104 to explore PatientPoint’s patient engagement solutions — from waiting room digital displays and interactive exam room experiences to PatientPoint Precision, a new DTC channel so precise, it’s Direct-to-Your-Patient Marketing.

Plus, on June 1, PatientPoint Executive Vice President Elissa Guerra will join healthcare and pharma leaders for a panel discussion on how healthcare organizations can design digital experiences that strengthen engagement, support adherence and create more meaningful patient-provider interactions.

Not registered yet? Use discount code FP26SPONSOR for 25% off when you register here: https://futurepharma.wbresearch.com/srspricing?utm_source=Sponsor%20Link&utm_medium=Sponsor&utm_campaign=10406.021%20-%20FuturePharma%202026%20%E2%80%93%20Sponsor%20Discount%20Code&disc=FP26SPONSOR&extTreatId=7618226

We look forward to seeing you there!

Some conversations stay with you long after the event ends.

Katie Couric's interview with PatientPoint CEO Jim Lang at was one of them.

Her message centered on the importance of proactive screening and the very real, potentially lifesaving impact education can have when it reaches people at the right moment.

One of the biggest takeaways was the continued push for earlier colorectal cancer screening — beginning at age 45 for average-risk adults, or even earlier for those with family history, often 10 years before the age a relative was diagnosed.

Katie said, “You have to reach people where they are,” and there may be no more important environment for that than the point of care.

When patients are sitting in a doctor’s office, they are actively looking for answers, guidance and reassurance. That’s what makes trusted health education in those moments so impactful.

Awareness matters. But delivering the right information at the moment patients are most likely to act is what changes outcomes.

Early detection saves lives.

myPatientPoint brings patient education and communication tools into one system.

It gives you one place to manage what’s shown across PatientPoint screens, so you can update patient messaging, share practice information and keep staff aligned without juggling multiple tools or back-and-forth communication.

It helps streamline day-to-day operations while supporting a more consistent patient experience.

Ready to make the switch? Learn more about myPatientPoint: https://patientpoint.com/mypatientpoint