Maria Inês Design

“Why hire a designer when I can just ask ChatGPT?” 👀

It’s a fair question. AI can help you explore ideas in minutes, and it can be a valuable part of the creative process. I use it too. But choosing an identity for your business takes more than a good first impression.

Does it reflect your brand? Connect with your audience? Work on a business card, a storefront and a small screen? Do you have the files you need to use it?

In this carousel, I explored the same brief for Alma, a Pilates studio: a AI-generated proposal and the identity I developed as a designer.

Here’s the reality: saving money upfront can mean spending more time fixing, adapting or starting over later. You can also use AI alongside a designer. The tool is part of the process, the judgment behind it still matters.

💬 Swipe through and tell me: which identity would you choose for Alma, and why?

Want a brand identity created with your business in mind? DM me “BRAND” and let’s talk. ✨

From the small island of Madeira to Austria, introducing the rebranding of EM Cleanz, a family owned business.

The goal was clear: create a visual identity that feels classy, modern, and instantly recognizable, where every detail reflects the brand’s high-end experience.

From the logo redesign to the full visual direction, every element was crafted to communicate sophistication, trust, and premium quality.

Clean. Bold. Refined.

Because luxury is always in the details.

Even though our “fight” with AI continues, today is a reminder of something bigger…

✨ The value of human creativity, intention, and emotion behind every design.

Design is not just about making things look good, it’s about communication, storytelling, and connection. Graphic design shapes how we understand the world: from the brands we trust, to the causes we support, to the experiences that inspire us every day.

Behind every color choice, typography decision, and composition, there is thought, empathy, and purpose. Designers translate ideas into visuals, transform messages into emotions, and turn imagination into something people can truly feel.

In a world moving faster than ever, graphic design helps bring clarity, identity, and meaning. It builds bridges between businesses and people, art and strategy, creativity and impact.

From being the kid who always loved to paint and draw, to becoming a designer and artist today, this journey means everything to me. Every project is a new story, every detail carries intention, and every creation reflects passion.
Today we celebrate creativity, vision, and the human touch behind every design.

Happy World Day of Graphic Design! ✨

A bit late for the trend, but couldn’t not do it! 🫢✨

Let me know, have you tried this? 🤍✨