Samoa Tourism
For comprehensive visitor information, visit www.samoa.travel Learn about Samoa, places to visit, things to do and more.
Talofa lava, welcome to the OFFICIAL page of Samoa Tourism! 🇼🇸
Our warm, friendly culture and breathtaking scenery make Samoa the perfect Pacific Island destination for your next holiday. If you'd like to share photos or videos of your stay in Samoa with us and the world, please tag us with #BeautifulSamoa and #Samoa
Samoa is a traditional Polynesian society with Fa’a Samoa - meaning 'the Samoan Way' - playing a vital role in village and community life. Fa’a Samoa - the Samoan way – is a way of life that stretches back more than 3,000 years and is reflected in every aspect of Samoa’s communal society. Fa’a Samoa celebrates traditional values, culture and environment. After you've explored this page, please visit our website www.samoa.travel for more information on #BeautifulSamoa
05/10/2026
Talofa 👋 Come say hello to Samoa.
In Samoa, a simple “Talofa” comes with a smile. ❤
Talofa is more than a hello. It's a warm welcome, a smile, and a little piece of what makes special.
01/10/2026
It’s almost Palolo Time in Samoa!🇼🇸
A rare taste of the ocean, a treasured Samoan tradition, and an experience unlike any other! 🌴🌊
For just a few days each year, the waters around Samoa come alive with palolo, a seasonal marine delicacy that brings families and communities together before sunrise to gather this highly anticipated ocean treat.
From the excitement of the early-morning catch to sharing Palolo with family and friends. This is a seasonal harvest that celebrates Samoa's connection to the ocean
28/09/2026
See the meaning behind the ‘Ava Ceremony for yourself at the Samoa Cultural Village in Apia, where visitors can experience traditions at the heart of fa’a Samoa.
Learn more: https://www.samoa.travel/plan-book/activities/samoa-cultural-village/
Why buy what you can grow in your own backyard? 🌱
For many families in Samoa, the plantation is where you’ll find fresh produce & family time !
Just another normal day in 🇼🇸
Travel has the power to connect us to new places, new perspectives, and one another. With that comes a responsibility to travel thoughtfully – respecting the cultures, communities, and environments that make each destination special.
In Samoa, that means experiencing fa’a Samoa, connecting with local communities, caring for the land and ocean, and discovering traditions that have shaped Samoan life for generations.
Happy from Samoa! 🇼🇸 Here’s to exploring our beautiful world with care and helping protect what makes Samoa so special for generations to come.
22/09/2026
Samoa is known for turquoise waters, lush landscapes, and breathtaking beaches. But ask many visitors what stays with them longest, and they’ll tell you: the people. ❤️
Kindness, generosity, and hospitality run deep in Samoan culture, where family and community are at the heart of everyday life.
21/09/2026
One last dip before heading in for the night? Because when the water looks like this and the sun is setting over Samoa, it’s hard to call it a day.
Just off the Cross Island Road on Upolu, a roadside lookout opens up to a spectacular view of Papapapaitai (Tiavi) Falls.
At around 100 metres high, Papapapaitai is considered one of Samoa’s tallest waterfalls, plunging into a deep, forested gorge and offering one of the island’s most memorable roadside views.
Would you pull over for this view? 🚗
16/09/2026
Explore Samoa’s volcanic past through its lava fields, dramatic coastlines, craters, and forests where the forces that created the islands are still visible today.
Telephone
Website
Address
Beach Road
Apia
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |
| Saturday | 08:00 - 12:00 |
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