Novel Call

A great way to elevate your brand in 2020 is by doing away with perfectly photoshopped and curated images. People are growing tired of the highlight reel. 51% of consumers believe businesses lack authentic content, but 90% of consumers desire it. As a resulting trend, more and more brands are turning to images that haven’t been over-edited to better reflect reality.

People are tired of seeing one representation of humanity in branding. We are a world of many races, colors, abilities, and cultures, and this is something to celebrate. A growing effort in branding is the turn toward diversity and inclusivity, and it’s a welcome breath of fresh air. This means, more people of color in your brand photos and illustrations, different body types and ages in your social media posts and advertising campaigns, and an emphasis on inclusive business practices for people of different sexual and gender orientations, and physical abilities.

Now more than ever, consumers are going out of their way to make more sustainable buying choices. You have the opportunity to be the business that makes it easier for them. Our first branding tip? Bring sustainability to the forefront of your band.

A brand of fresh air coming your way