BTC

Your employees may be your company’s biggest untapped audience on LinkedIn.
When employees engage with and share company content, they can introduce your organization’s expertise and culture to entirely new audiences. But many don’t realize the impact their own activity can have.

Martha, Chris, and Khristian recently met with our client Fischer Cunnane to share practical ways the team can use LinkedIn more intentionally to increase engagement, attract talent, and put the firm’s expertise in front of more prospects.

We enjoyed seeing several of our clients at the 2026 EFC Education Finance Council in Old Town Alexandria, Virginia. EFC is the national trade association representing a network of nonprofit and state-based higher education finance organizations. In
2025 BTC formed a unique partnership with Einstein Higher Edu Solutions and Ad Taxi to deliver one-of-a-kind marketing expertise and insights for mission-driven student lenders.

Pictured:
Tom Cancelmo, CEO of BTC, and Aaron Pisacane, Founder of Einstein Higher Edu Solutions

There’s something special about slowing down and moving with intention.

Our team recently welcomed local yoga instructor Christina Fittipoldi for an outdoor yoga session, giving everyone a chance to step away from the desk, enjoy some fresh air, and reset with a little peaceful movement. Was a great way to take a breath and recharge together!

We recently created a custom wall mural for the St. James School lobby, visually connecting the Community of St. James, its four mission pillars, vision, and values. Completed just in time for students to return in September, the mural shows how thoughtful design can turn an organization’s mission into a meaningful part of a space. Have a project in mind? See what we can create together at BTCMarketing.com

We're incredibly honored to be named #1 in the Philadelphia Business Journal Best Places to Work - Micro Company category.

At BTC, we've always believed that great work starts with a workplace where people feel supported and trusted to do what they do best. Our culture isn't something we created for an award, it's something we've built together every day by showing up for one another and doing meaningful work for our clients.

Thank you to the Philadelphia Business Journal for this honor, and congratulations to all of this year's recipients.

This year's World Cup games introduced mandatory hydration breaks in every match, a change that gave broadcasters more commercial opportunities but also sparked debate among fans who worried it would disrupt the flow of the game.

It's a reminder that every interruption shapes the customer experience.

Whether it's a website pop-up, lead form, email signup, or social CTA, the question isn't just "how do we get attention?” It's “Does this moment add value or create friction?"

The strongest brands don't eliminate interruptions; they make them feel intentional, helpful, and worth the pause.

Every touchpoint is an opportunity to strengthen your brand. Make it count!

Do you ever see a competitor in the news media and wonder, “Why isn’t that us?”

Whether you have exciting community or business news, a great human-interest story, or a reason to connect with industry customers and peers, traditional media is a great channel to shout from the rafters and earn the publicity you deserve.

A team with that “nose for news,” including which media outlets make the most sense to target, makes all the difference.

If you have a newsworthy story to tell, let’s talk!
Chris Murray, [email protected]

BTC was proud to support The City of Coatesville this week during the grand re-opening of Ash Park. Residents, City staff, local nonprofits, and City, State, and Federal public officials all came together to celebrate the future of this beloved community gathering space. It was an incredible day to unveil the renovations and, as described on the cover of the Daily Local News, deliver a “Promise Fulfilled.”

As we celebrate America's 250th anniversary, we're grateful for the people, communities, and stories that continue to shape our nation every day.

We hope everyone enjoyed a wonderful Fourth of July weekend filled with great celebrations and plenty of red, white, and blue!