Studio x.

80,000 engagements. 700,000+ impressions. For a heavy equipment company.

Yep.

Since 2023, we've partnered with Source: HDD to build a digital strategy that actually works in a niche B2B industry. That includes SEO, social, email, Google Ads, and a full website migration to boot.

The results speak for themselves:
→ 80K+ total ad engagements
→ 700K+ impressions
→ 226% surge in organic social traffic
→ 26% email open rate (industry average is around 21%)
→ Ad performance that consistently exceeds industry benchmarks

Heavy equipment. Serious results.

See the full case study on our website and let us know how we can help YOUR company, niche or not, by dropping a comment below!

The FIFA World Cup is coming to Philadelphia this WEEK and here's our hot take:

If your business isn't thinking about visibility right now, you're missing the most hyped moment this city has seen in decades.

Over a billion people will watch the World Cup. Thousands will be right here in Philly for six matches: Brazil, France, Croatia, and a Round of 16 on July 4th.

Local businesses have a real window to show up, get seen, and be part of something huge.

We help businesses do exactly that — World Cup in Philly or not. 😄

📅 First match: June 14 at Lincoln Financial Field
🔗 phillyfwc26.com for the full schedule

Ranking on Google used to be the whole game.

It's still important, but it's not the only game anymore.

AI tools like ChatGPT, Claude, and Perplexity are now part of how people find businesses. And AI search traffic converts at 14.2% vs. Google's 2.8%. The people finding you through AI are ready to buy.

So how does a local business, maybe YOUR business, actually show up there? We wrote about it. 👇

https://www.studioxphl.com/blog/local-business-global-search-how-small-companies-get-found-by-ai

Balance is a myth our own Erin Dalton stopped chasing a long time ago.

At Studio x., Erin juggles campaigns, clients, and a very full home life. Her take? Stop trying to balance it all and start editing what actually matters.

She wrote about her non-negotiables, from remote flexibility to calendar control, setting real boundaries, and time off that's actually off, and explains why your mindset is your marketing too.

It's an honest, practical read for anyone navigating agency life, marketing, parenthood, or just a packed schedule.

Check it out as a part of our latest addition to "The x. Files" below👇

https://www.studioxphl.com/blog/the-x-files-the-worklife-edit

Some clients come to us for one thing and stay for everything else.

Pennsylvania's Direct LTx, started working with Studio x. years ago, and since then, we've tackled email marketing, SEO, and a full website redesign together. Here's what their CEO, Todd Taylor, had to say:

“At Direct LTx, we were proud of the high-tech equipment and services we provide our customers, but after a decade of neglect our website was becoming an embarrassment. We engaged Studio X for rebranding and a complete website makeover. Patty and her team made it easy for us, and we now have a beautiful, modern web presence that reflects the company we strive to be. I highly recommend their services.”

A few years ago, we introduced a social media segment focused on "The Moms that Made Us" leading up to Mother's Day. We loved sharing it so much that we figured we'd bring it back this year, too! To start, here's our Founder and CEO, Patty:

My mom passed away in 2024 at 90. A day doesn’t go by that I don’t think about her. And what I often think about is how kind she was, how much she loved me, and that she went out of her way to help other people.

Today, unfortunately, love for your neighbor has slipped away in so many hearts. And there has never been a better time to bring that back. To think more about your neighbor and how to help them than yourself. To give a little more grace to someone who isn’t being the most delightful. To consider how you could volunteer.

In her retirement years, my mom dedicated herself to volunteering. As a retired nurse, she loved nothing more than being back in the hospital. She volunteered at three hospitals as a chaplain, visiting patients and praying with those who needed comfort during moments of fear and anxiety. I had the honor of celebrating her when she was awarded a gold star for 1,000+ hours of volunteer work with Bryn Mawr Hospital. I’ve never seen someone so humble and excited at the same time.

I like to think she looks down on me and is proud of how I show up in this world for not just the people I know, but the people who are still strangers - and that she will finally acknowledge that I did, in fact, brush my hair today.

Obviously, we’re big fans of creative typography - turns out planet Earth is too! 🚀👽

See what you can spell with NASA’s “Your Name in Landsat” app:
go.nasa.gov/YourName

This week, Project Manager Diane explores why we don't treat listening as a "soft skill." At Studio x., it is the job.

When Diane joined us, she noticed a shift in perspective: we don't just manage timelines; we support the people behind them. While many agencies lead with a pitch and a rigid process, we lead with presence. We customize our approach to fit your goals, ensuring our strategy is built around you, and not what’s easiest for us to deliver.

In this edition of The x. Files, Diane shares:

-Why we prioritize "discovery" over "the pitch."

-The power of compounding institutional knowledge vs. rotating account managers.

-How we help partners determine what they actually need to succeed.

🔗 Read the full story here: https://www.studioxphl.com/blog/the-x-files-what-we-do-differently

Earth Day hot take: the greenest thing we ever did was stop commuting to an office.

Second greenest? Helping launch Donor X, a platform that connects medical researchers directly with biospecimen donors, cutting out the waste, delays, and inefficiencies baked into traditional sample acquisition.

Blood, saliva, and yes, other samples get donated by real people, used by real scientists, with way less ending up wasted in the process. That's sustainability in a place you'd never expect it.

At Studio x., sustainability isn't a campaign. It's just how we like to build things.

Happy Earth Day. Go outside. 🌿

Photos:

Hot take: your 2019 website isn't doing the work you think it is.

Neither is your trade show budget, for that matter.

Here's what the data actually says about how manufacturing buyers find suppliers in 2026:

📊 57% of industrial buyers decide if you're worth a conversation before you know they exist
📊 Half of B2B buyers now start their search in an AI tool...not Google
📊 SEO leads close at 14.6%. Outbound? 1.7%. (Yes, really.)

The manufacturers building a credible, specific, AI-findable presence right now won't have to scramble later. The ones who don't...well.

For a full breakdown and to see how Studio x. plans on helping YOUR business take on the future of search, check out our blog: https://www.studioxphl.com/blog/is-ai-killing-your-manufacturing-leads