Pretty Good Co.

It's here, it's here!! The perfect time to explore new stationery stores, an excellent reason for a road trip, a built-in excuse for collecting more paper goodies...the 2026 Iowa Paper Trail!

Whether you're a regular at your local shop or looking to get more into All Things Analog, the Iowa Paper Trail is for you. Snag a trail guide (illustrated and risograph printed by !) at your local shop, hit the road and collect a stamp at each location.

You have from now until the end of September to see all the paper/sticker/washi/pen havens in Iowa. Turn in your finished card for a chance to win fabulous prizes!

See you on the trail. ✌🏻💌

Come walk through the with me on my way to open the shop! Summer Saturdays in downtown feel like a movie - it's all so cute and sunny and lovely.

We'd love to see you in our cute little corner of downtown this weekend! Saturday 10-5 and Sunday 12-4. 💌📬


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Come walk through the @cedarfallsfarmersmarket with me on my way to open the shop! Summer Saturdays in downtown feel like a movie - it's all so cute and sunny and lovely. We'd love to see you in our cute little corner of downtown this weekend! Saturday 10-5 and Sunday 12-4. 💌📬 #shopkeeper #cfdowntown #cedarvalley #stationerystore

Quick, I gotta put together a sick playlist for June 4th!! Come out for Girls Night Out and enjoy shopping, dining, and lots of fun music all night long! 🎶🎉

Girls’ Night Out is almost here and you’ll want to get downtown for this one! 🪩

Grab your girls and join us for a night of shopping, music, dancing, prizes, and more! Start your evening by picking up your scavenger hunt card at Lincoln Savings Bank (302 Main Street), then follow the music wherever it leads you. 💃

🎶 Themed scavenger hunt
🎤 Street squad trivia
✨ Prizes
🛍️ Shopping & specials
🪩 Music and dancing all night long

Girls' Night Out Dancing in the District

Getting to have our shop in a building built in 1907 always has its surprises!!

Our Cedar Falls shop is getting a little facial today - so it looks a little crazy outside. 😆 You can still come in!! There is no debris or danger, just some guys working up high.. there is a clear path to our door if you stick close to the building.

Anyway, Annie will be here all day, come say hi and ponder historic buildings with her. 🤓

We're tabling at ICE CREAM tomorrow !!!

11a-5p at PS1 Close House.

Say hi to us and we'll say hi back!

I never junk journal but I tried my hand at it with some goodies from . 😅 We loved being a part of it again this year and it is always so fun to meet a buncha stationery-heads. Plus Chicago is one of our favorite places, so any excuse to get there is a good one. 😄

PS: We had a gaggle of letterpress buddies there this year and they aren't represented in this spread at all because a greeting card would take up my whole page. 🤪

A review from a happy customer - no, really!

I can't tell you how happy it makes me to hear someone say they love our shop. Each and every item in here is hand picked (and many hand made!!) by me or Brandon. It's not cookie cutter, it's not following trends or seasons, it's just us. It's a joy to build a little safe space of art, trinkets, and paper.

Sorry to your wallets, though. 😂 Come look around any time and tell me what your favorite find is!

We are participating in 319 Day - TOMORROW, 3/19! What a fun way to celebrate your local businesses. Check out their map and bop around town tomorrow, getting some fun 319 themed deals!

We will be giving $3.19 off of any $20 purchase!

On March 19th, we’re celebrating the 319 in a brand new way.

319 Day is all about supporting local businesses, discovering new spots around the city, and showing love to the community that makes the 319 area code special.

Local businesses across the county will be offering $3.19 deals, $31.90 specials, and creative 319-inspired items for the day.

This is our first year, but the goal is to grow 319 Day into a citywide tradition and eventually a festival that brings the entire community together.

So mark your calendars, explore the deals, and support local on 3/19.

Welcome to the first ever 319 Day.