ReThink
By engaging men and boys, we seek to break down the cultural norms that underpin r**e and sexual assault. Sexual violence isn't inevitable.
It's the result of a culture that doesn't clearly define consent. The extraordinary rates of violence against women is too often the result of the failure to teach men and boys how to talk about, think about, and treat women and girls. The hard work of changing our culture will need to be from the ground up. So we run local, community-based campaigns that will ask men and boys, and the leaders in their communities, to rethink their approach to consent, and ultimately to become advocates for us on the ground. And we'll supplement this organizing work with national campaigns that seek to change the dominant narrative around consent and sexual entitlement.
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