Neuro-Fundraising Lab

Tulsa, Oklahoma-based research lab that works with nonprofits to help improve fundraising efforts

Here at the Moore Neuro-Fundraising Lab in Tulsa, Oklahoma, we seek to help charities through research. Neuro-Fundraising is the scientific study of human biometric responses to fundraising stimuli (such as DRTV advertisements or direct mail materials) to determine which elements of fundraising campaigns are most and least engaging to respondents. Our research has helped a multitude of nonprofit o  ...