Media Genesis

Three tracking tools. One clear picture. That's what PBS Books wanted.

Running Google Universal Analytics, GA4, and Meta pixels side by side meant a lot of signals that didn't always line up. So we rebuilt the tracking layer together: custom event tracking on the actions that mattered most, GA4 audiences for retargeting, cleaner Meta pixel attribution, and one Looker Studio dashboard bringing it all into a single, trustworthy view.

Full story on our website: https://mediag.com/work/turning-data-into-insight-a-smarter-digital-strategy-for-pbs-books/

For almost 50 years, Fairmont Sign Company has built signage you'd recognize without knowing their name, including landmarks like Detroit's Fox Theatre. Their physical presence was never the problem. Their website, built on Squarespace, couldn't keep up with a business that had outgrown it.

We started with a Strategy Workshop to map out their audiences, their goals, and what the site actually needed to do. From there, we built a custom WordPress site with a restructured sitemap, a backend their team could actually manage, and professional photography that finally did their installed work justice.

The result is a digital presence that matches the scale of what they build in the real world, one that generates leads instead of just existing.

Read the full case study: https://mediag.com/work/fairmont-sign-company-a-custom-wordpress-site-that-matches-the-scale-of-a-national-brand/

Quick question: does your current agency tell you what's working, or just what you want to hear? Honest reporting is uncomfortable sometimes. But it's what actually helps you make better decisions.

Let's have that conversation: mediag.com/contact

Quick GA4 insight: rising "Direct" traffic isn't always the clean win it looks like.

It can mean people know your brand well enough to type your URL straight in. Or it can mean some traffic isn't being tagged correctly, an ad blocker is interfering, or clicks are coming from an untracked PDF or email.

Same metric, two very different stories. The only way to know which one you're looking at is to actually dig into how your traffic is being tagged and attributed.

Read the full breakdown on the blog: https://mediag.com/blog/the-importance-of-website-traffic-key-metrics-and-small-details-that-make-a-big-impact/

Most agencies talk about their process.

We've had 30+ years to actually refine ours.

From analysis to launch, every project runs through the same five stages: Analysis, Ideation & Design, Development, Post-Launch, and Quality.

It's why our clients stick around.

Let's have that conversation: mediag.com/contact

Here's the part of the ADA Title II accessibility rule most organizations miss: compliance isn't about having a perfect website. It's about being able to show your work.

If a complaint gets filed, what matters most is whether your organization had an active, documented effort in place, ongoing monitoring, human review, a process for user-reported issues. An organization that can point to that is in a completely different position than one that can't.

Public schools, universities, and government agencies have until April 2027 or 2028 depending on population size. That sounds like plenty of runway. It isn't, once you factor in assessment, remediation, and testing.

Read the full breakdown on the blog: https://mediag.com/blog/your-website-has-a-federal-accessibility-deadline-heres-what-that-actually-means/

Judson Center connects Michigan families to autism support, behavioral health services, and respite care. Our job was making sure those families could actually find them online.
We rebuilt their paid search and social strategy around real search intent, like "ABA therapy near me", migrated their analytics to GA4, and mapped every form fill, call, and location click back to what was actually working.

The result: 296K+ impressions, a 7.59% click-through rate, and a 35% engagement rate.

See the full case study: https://mediag.com/work/judson-center-connecting-families-to-life-changing-care-through-smarter-digital-outreach/

Myth: switching CRMs fixes your reporting problem. Reality: most CRM headaches are a management problem, not a platform problem. Clean data and clear process matter more than the logo on your dashboard.

Learn more:
https://mediag.com/blog/hubspot-vs-salesforce-which-crm-is-right-for-your-business/

A recent WebAIM analysis checked one million home pages. Low-contrast text showed up on 79.1% of them, making it the single most common accessibility failure on the web.

It usually starts with something that looks fine on a brand deck: two shades of the same color, a logo blue as body text, a palette built for print instead of screens. It looks cohesive in a presentation. On an actual browser, some of that text becomes invisible to real people.

The fix isn't dropping your brand colors. It's extending them, adding a darkened variant for text and a lightened one for backgrounds, so the identity stays intact and the content stays readable.

Read the full breakdown on the blog here: https://mediag.com/?p=83327