SMZ Advertising

SMZ Advertising

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Where Experience Meets Excellence Founded by Leonard Simons and Larry Michelson in 1929 during the Great Depression as Simons-Michelson Co.

Jim Michelson, son of Larry Michelson, and the late Mort Zieve, Simons’ son-in-law, bought the company in 1977 creating Simons Michelson Zieve. WHO WORKS AT SMZ?
50 people...and one dog! Artists, thinkers, and clients all working together and doing what we love. We have fun doing what we do day in and day out.

10/09/2026

A couple of our SMZers attended the 12th Annual Young Leader Conference for a day of fresh ideas, professional growth and meaningful connections. We’re always excited to see our team learning, growing and bringing new perspectives back to SMZ.

Photos from SMZ Advertising's post 09/16/2026

Big ideas, sharp words, fresh perspective. We’re excited to welcome Bryan Lark to the team as our new Associate Creative Director, Copywriter. ✍️

09/11/2026

Creativity, connection and plenty of inspiration in Detroit. ✨

Two of our SMZers attended Masterclass Detroit, a one-day showcase bringing together talent across film, advertising, media and design to share ideas and insights on creativity, marketing and entrepreneurship.

The day also featured a Q&A with legendary filmmaker Spike Lee. 🎬

We loved seeing our team connect with Detroit’s creative community and bring some fresh inspiration back to SMZ.

Photos from SMZ Advertising's post 09/09/2026

We’re leveling up with our latest work for the Michigan Lottery. The “Level Up Your Daily Play” campaign brings Daily 5 to life across TV, radio, social, outdoor, and a point-of-sale kit.

From the big screen to the store counter, every piece of the campaign was created to grab players’ attention and build excitement around this new addition to the Daily Games family.

Huge thanks to our talented creative, production, account and media teams and partners who helped bring the campaign to life.

TV Director: Nate Sherfield
TV Production: FIRST FIGHT
Radio Production: Yessian Music

08/31/2026

On this episode of GENeration EXcellence, we sit down with Catherine and Luke Neumayr, fourth-generation stewards of V8 Ranch in Boling, Texas, and professional photographers.

We discuss the balance of honoring family traditions while embracing new technology and fresh approaches to business. Catherine and Luke share stories from the ranch and insights on the many roles that come with carrying a family legacy forward.

Tune in to Episode 77 of GENeration EXcellence!

08/24/2026

We’re honored to be named one of 2026 Best Places to Work! 🏆
This recognition belongs to the people who make SMZ, SMZ. 💛 A big thank you to our team for the hard work, creativity and energy you bring every day.

07/29/2026

We're hiring!

SMZ is looking for a Digital Media Analyst to help turn data into smarter digital strategies. If you're passionate about analytics, campaign performance, and uncovering insights that drive results, we'd love to hear from you.

Join our collaborative team and help shape campaigns that make an impact while growing your career along the way.

Apply today: https://www.smz.com/job/digital-media-analyst/

Photos from SMZ Advertising's post 07/23/2026

We gathered around the grill for an “I Do BBQ” honoring our Executive Creative Director, Stephen, before he ties the knot. Good food, great company, and the perfect reason to celebrate.🌭💍

Congratulations, Stephen! Wishing you both all the best as you begin this next chapter together.

Photos from SMZ Advertising's post 07/14/2026

Please join us in welcoming Nancy to the SMZ team as our new Paid Media Specialist! We're thrilled to have her on board and look forward to the expertise, insight, and energy she'll bring as we continue delivering great results for our clients.

07/10/2026

We’re honored to have been part of sharing the story of the Jackson Home. As the first home acquisition for Greenfield Village in over four decades, it stands as a powerful reminder of the people and events that shaped the Civil Rights Movement. Visit today and step into a place history calls home.

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1200 Kirts Boulevard, Suite 100
Troy, MI
48084

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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