Color Telluride
Color is lifestyle clothing label and streetwear shop inspired by the mountains and outdoors.
02/25/2026
Afterglow Tee inspired by beautiful sunsets in our box canyon 🌅 Art imitates life and vice versa. The hoodies sold out before we could get them online. Some tees left and a restock of hoodies on the way for spring and summer.
02/17/2026
New Tops Online and In Store 🌟
02/16/2026
Website is live again after a 6 month hiatus and years of in-store releases only. Link in bio. Thank you for being patient. Everything for FW2025 and some spare parts from last year are available online. Here are the toque colors that are available thanks to recent restocks. The Flag Toque in black is still sold out until next week. Yellow and Camel toques are coming soon 🤝
02/04/2026
Cortina Camo Cap 🇺🇸 🇮🇹 At 317 East Colorado Avenue in Telluride. Online Soon.
12/14/2025
Toques lasted a solid 5 hours. Another batch coming this week. Love kitting these beauties 💚
12/07/2025
Baddies alert 🚨
11/23/2025
Snowing in Telluride. Available in a couple weeks or sooner. Flag in a flurry seemed fitting 🌬️❄️ 🌎
11/18/2025
Milano Cortina Ready 🧊 🏅 🔥 Icy AND Hot. Coming in six colors 🟨🟦🟩🟥⬜️⬛️
05/30/2025
summer 2025 collection
🏔️💚⛳️
available in store now
dropping online june 6
05/25/2025
first drop of the summer is here ✅
stop by the shop to snag your “KING PINS” tee 🛻💨
317 E Colorado Ave, Telluride, CO
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359 East Colorado Avenue
Telluride, CO
81435