WesData

An upcoming Pinterest feature can recommend visually complementary products for fashion and home decor pins. https://wesdata.com/news/2019-06-24-pinterest-complete-the-look/

Pinterest to Launch Complete the Look Pinterest will soon launch a visual product recommendation feature for fashion and home decor pins.

Starting July 31st, Google Ads will begin enforcing new shipping requirements in some countries. WesData customers are already covered. 😁 https://wesdata.com/news/2019-04-30-upcoming-google-ads-shipping-changes/

Use this beta feature in to optimize your bid strategy and product feed. https://wesdata.com/news/2019-04-11-optimize-your-google-feed-with-price-benchmarks/

Optimize Your Google Feed with Price Benchmarks Price benchmarks are a new beta feature in Google Ads with shopping campaigns enabled. You can use this feature to determine which of your products are price competitive and optimize accordingly.

Last week Google made changes to their feed spec that may affect disapprovals, budget and tracking. https://wesdata.com/news/2019-04-03-recent-changes-to-google-merchant-center-spec/

Recent Changes to Google Merchant Center Spec Last week Google made some relatively minor changes to their product data specification, but they're worth noting.

Even if you don't sell online a product feed can get you listed in local search results. https://wesdata.com/news/2019-03-26-why-you-need-a-product-feed/

Why You Need a Product Feed If you sell anything online and natural search results aren't driving enough traffic to justify the effort you put into SEO, then you need a product feed. Even if you're happy with your organic search results, you could be driving even more traffic with the addition of PPC and affiliate campaigns.

This week Instagram adds in-app checkout to reduce friction in the purchase process. https://www.wesdata.com/news/2019-03-22-instagram-adds-in-app-checkout/

Instagram Adds In-App Checkout Earlier this week, Instagram announced the introduction of in-app checkout, meaning users will no longer have to leave the app to finalize a purchase.

Get started with Facebook Dynamic Product Ads following step-by-step instructions. Better yet, let us handle it for you.

Getting Started with Facebook Dynamic Product Ads If you've never sold products on Facebook before, getting started may seem daunting, but it's actually a straightforward process. Using a well-formatted product feed will help automate the ad creation process.

Recently Google Ads introduced shoppable ads on Google Images, presumably inspired by Pinterest and Instagram, and adding to its growing list of shopping opportunities across other properties like YouTube.

Introducing Shoppable Ads on Google Images Earlier this month Google introduced shoppable ads on Google Images, presumably inspired by Pinterest and Instagram, and adding to its growing list of shopping opportunities across other properties like YouTube.

On Feb 14th, Google Merchant Center began enforcing expanded GTIN requirements in an additional 14 countries. Be sure to submit brand and GTIN with your feed to avoid disapprovals.

Important update: GTIN requirements are expanding soon - Google Merchant Center Help We require GTINs for all products that have them. Beginning November 15, 2017, merchants targeting Argentina, Chile, Colombia, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, the Philippines, Po