Innovative Timing Systems
Manufacturer of the most integrated timing solution that turns your races into a world-class event.
Innovative Timing Systems produces the most accurate race timing systems on the market. We specialize in advanced chip technology, convenient setups, custom arches, kiosks, advanced hardware technology, powerful race software, and mobile apps. In the next year alone, it is estimated that Jaguar may be used at over 12,000 races around the world. Over 500 timers have chosen the system because they recognize the power and advantages of the product.
10/06/2026
We’re now on Instagram and X as .
Follow for company news and product updates.
Instagram: instagram.com/jaguar_timing
X: x.com/jaguar_timing
https://innovativetimingsystems.com
09/08/2026
ITS officially releases JagTrax. The perfect timing solution for schools putting on fun runs, lap events, and physical fitness programs.
School Fun Runs are a great way to bring students, teachers, and families together while encouraging healthy habits and an active lifestyle. With JagTrax, schools can make the experience even more engaging by turning every lap into part of a student’s ongoing fitness journey.
JagTrax makes it easy to track each student’s laps during Fun Runs and other school fitness activities. Instead of participation ending when the event is over, students can see their activity history throughout the school year and watch their progress build over time.
Students can also set personal fitness goals, giving them something positive to work toward whether they want to complete more laps, improve their endurance, or simply stay active on a regular basis. This helps make fitness more personal and encourages students to focus on their own improvement.
To add even more motivation, teachers can recognize student achievements by awarding badges and medals for reaching goals, showing consistent effort, improving performance, or participating in special challenges. These rewards help celebrate progress and make physical activity feel fun and rewarding.
JagTrax couldn't be easier to use. Roll it out. Fold up the antennas. Turn it on...and you're done. You can use our App on any phone or tablet to control the system. The internal battery lasts all day and can be fully re-charged in just a couple of hours. Best of all, it uses your mobile device to send data up to our cloud servers. From there, you can generate every imaginable report desired.
With JagTrax, a School Fun Run becomes more than a one-day event. It becomes part of a year-long program that helps students track progress, set goals, celebrate achievements, and build healthy habits that can last well beyond the school year. Best of all, it's priced at just $3,999, making it easy for any school to afford. Visit our website to learn more: https://innovativetimingsystems.com/products/jagtrax
ITS Announces new AI Technology
This week, ITS released it's new AI engine entitled ITS Coach. It's a powerful LLM platform hosted at ITS on our own server platform. ITS Coach has been in development for over a year and performs much like other AI platforms such as ChatGPT or Gemini. However, ITS Coach is specific to the race timing industry and all of the ITS products.
ITS Coach has been trained with 18 years of engineering information, technical support guides, configuration drawings, and other technical information used to support our products. Millions of pieces of data have been inserted into the engine and the process will continue indefinitely. ITS customers can now type in any questions they desire, and the system will provide quick answers as well as a list of documents they can click on to learn more. In addition to technology information, ITS Coach is now being trained on business issues specific to the timing industry. Tips on marketing, financing, sales, and much more are now being fed to the engine. Ultimately, ITS Coach will be a great resource to all Jaguar timers who want to build successful companies.
The same AI technology is now being integrated into ITS products. Soon, our Jaguar platform will be able to identify and solve technical issues before the operator is even aware of a problem. An upcoming release of Jaguar and PhotoVIsion will incorporate this new technology and we're excited about what it does for our customers.
ITS continues to be the world leader in Race Timing Systems and the technologies used in endurance events.
06/02/2026
IT'S TIME FOR A BETTER CLOCK
Innovative Timing is pleased to announce our new jClock technology release, featuring our new Clock App.
jClock redefines what a timing display can be; powered by a capable microprocessor, 8-inch super-bright digits, and finished in a handcrafted wooden case. Connect via Bluetooth, over your network, or through a custom API integration. jClock is available in single-sided and double-sided configurations to fit any venue or setup.
A free Mobile App makes it easy to operate your jClock. Pair it with our App directly over Bluetooth. If you don't have a network or Bluetooth interface...no problem The clock has a built-in Wi-Fi server that allows you to connect to it from any browser! You can then count up, count down, set the time of day — with configurable ceilings and live pause/resume. Manual or auto brightness allows you to use it in your gym, warehouse, board room, or in direct sunlight. You can send bib numbers, split times, or custom text to the clock face. You can even manage one clock or an entire deployment of clocks from a single device.
jClock is truly Built to Perform:
- High-Speed Microprocessor
- 10+ Hour Battery with rapid re-charge in 3.5 hours
- Handcrafted hardwood case usable inside or outside
- Super-Bright LEDs for booth indoor and outdoor use
- Free Firmware Updates as new features roll out
- Weather resistant case for use in nearly all conditions
- 8 inch digits that can be seen from 250 feet away
- Single or Double-sided versions available
- Made in the USA at our factory in St. Louis, MO
ITS is please to announce our June Sale on the jClock. Our single sided is just $1,399 and our double is $1,999. The App is FREE and available today on all stores. To learn more about jClock, just click on the following link:
Digital Race Clocks | jClock by Innovative Timing Systems The most advanced digital race clock for finish lines, swim meets, and timed events. Wireless Bluetooth + Wi-Fi control, 10+ hour battery, sunlight-readable LEDs, and free firmware updates.
05/06/2026
ITS has been a world leader for over 18 years in the sports timing industry with over 700 timing companies having selected our platform. We're also a major force in the Military markets with over 50 U.S. bases selecting our products for running events, PT tests and Triathlons. As we continue to evolve and expand, we realized that our branding, and our website, needed a fresh new look. Check it out at www.innovativetimingsystems.com In addition, we knew it was time to once again leapfrog our competition with some startling new technologies. Today, we will examine just one of our new products...JagTrax.
JagTrax is a self-contained timing system that takes 10 seconds to set up. You simply roll out the case, flip up the two antennas, press the start button, and you're timing events. This intelligent system can operate for up to 13 hours on the internal battery and it can read up to 600 chips/second. JagTrax has a built-in computer that interfaces with our App running on any tablet or mobile phone. A complete cloud-based platform tracks participants for unlimited races, allows athletes to set goals, displays reports and graphs, shows real-time rankings and chip times, provides analytics on an event, supports cross-event participant challenges, allows participants to earn badges and awards, and so much more.
The system has multiple levels of redundancy ensuring your data will never be lost. As for density, it's been used at races with thousands of participants, with read rates exceeding 99.95% with one JagTrax on the side of a road. Add a second one on the other side of the road and your read success will likely be 100% at most races. Our unique cross-polarized antennas can find a chip in a backpack, under a rucksack, in a pocket, under a jacket, or stuffed into a ball cap! Perhaps the most exciting news is that the price for JagTrax is just $3,999. Be sure to visit our new website to learn more about it.
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Telephone
Address
11671 Lilburn Park Road
St. Louis, MO
63146
Opening Hours
| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |
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