Timmermann Group

Celebrating a big win this week. 🏆

Timmermann Group has been recognized with a Hermes Creative Award for our social media campaigns with Simon Law.

This work reflects what we do best: combining strategy, creative, and performance to drive real results in high-stakes industries. From building awareness to generating qualified case opportunities, every campaign was built with one goal in mind: conversions, not diversions.

Thank you to the Simon Law team for trusting us to tell your story and amplify your impact.

Here’s to many more award-winning campaigns where creativity meets ex*****on! 📈

If your “Direct Traffic” in GA4 is over 25%, you likely have a tracking problem.

And that means you’re probably making budget decisions with incomplete data.

In GA4, “Direct” does not just mean someone typed in your URL. It means Google couldn’t determine the source.

That bucket often hides:
• Untagged LinkedIn campaigns
• Email clicks without UTMs
• PDF and sales deck links
• Slack and Teams shares
• Redirect issues stripping referral data
• Pages missing GA4 tracking

When that happens:
Your SEO looks weaker than it is.
Your paid media looks less efficient.
Your email program gets under-credited.
Your social ROI disappears.

A healthy direct range for most established sites is 5 to 20%.

Consistently above 30% usually signals configuration gaps.

For growth leaders, this is not an analytics detail.

It is a revenue visibility issue.

If you cannot trust attribution, you cannot confidently scale.

We recently walked a client through a GA4 cleanup and uncovered hidden campaign attribution that reshaped their 2026 budget allocation strategy.

If your direct traffic feels inflated or unclear, it may be time for a tracking audit.

Most SEO audits don’t fail because they’re wrong.

They fail because they’re disconnected from business outcomes.
If you’re a CMO, CEO, or growth leader, here’s the real question:
Do you need a 100 page audit… or do you need revenue impact now?

In our latest guide, we break down:
• When a full SEO audit is critical vs. when it’s overkill
• How crawl errors and technical issues directly impact pipeline
• Where AI search and Google AI Overviews are reshaping visibility
• The exact framework we use to prioritize high ROI SEO fixes
• How to unlock quick wins in 30 days while deeper analysis runs

SEO should not live in a silo. It should improve lead quality, reduce paid media dependency, and strengthen every other channel in your marketing flywheel.

If your traffic is stagnant, conversions are plateauing, or recent algorithm shifts have impacted visibility, this is worth a read.

And if you’d rather skip straight to clarity, schedule a 30-minute strategy call with our team. We’ll tell you whether you need a full audit or a focused sprint.

Ready to Transform Your Marketing?

Get started in three steps 👇
- Schedule a Consultation
- 30-min Intro Call
- Strategy Meeting + Proposal

Have a question about your marketing efforts? Reach out to us today!

From page three to position one.

Stratum Structural Systems came to TG after another agency failed to deliver real lead flow in a competitive St. Louis market. We implemented full service SEO, fixed technical issues suppressing rankings, built missing service content, and protected their visibility through a full website rebuild.

The result:
• #1 for foundation repair St Louis
• #1 for basement repair St Louis
• #1 for egress window installation St Louis
• Multiple additional first page rankings
• Rankings sustained through a site rebuild

If your SEO is not driving qualified, revenue focused searches, it is not working hard enough.

Let’s fix that.

When NCompass LLC partnered with us, they had no active LinkedIn presence. In an industry where environmental risk, redevelopment, and proposal conversations drive growth, visibility and trust matter.

We built a LinkedIn first strategy focused on:
• Professional positioning and thought leadership
• Executive visibility to reinforce authority
• Targeted paid campaigns to stay top of mind with high value stakeholders

In six months:
• 334 followers grown from zero
• 2.75M impressions
• 2,400+ clicks
• CPMs as low as $2.63

More importantly, NCompass reported stronger brand recognition during proposal conversations.

For complex B2B industries, LinkedIn is not about posting. It is about positioning.

Why are Google reviews disappearing right now?
Short answer: Google is cleaning house.

Many businesses are seeing 10 to 15 percent of their reviews removed as part of a global spam crackdown tied to recent Core Updates.

Here’s what executives should know:
Google is using more advanced AI systems to evaluate:
• Account age and activity
• Review patterns across cities
• Suspicious timing spikes
• Generic or templated language
• Incentivized review behavior

Even legitimate reviews can be filtered if the account looks inactive or suspicious.

For brands scaling across multiple locations, now is the time to:
• Audit Google Business Profiles
• Ensure compliance with review policies
• Standardize review request processes
• Diversify review generation across platforms
• Monitor Local Pack ranking shifts

Reputation strategy is now part of search strategy.
If your review count dropped and you are unsure why, it may not be a reputation issue. It may be a platform enforcement shift.

Simasko Law had the experience but was overly reliant on branded search. That meant missed opportunity across high intent terms like Medicaid planning and nursing home planning.

TG implemented a full scale SEO strategy including technical optimization, keyword expansion, local SEO enhancements, and authority building.

The impact:
• 79% increase in total traffic
• 75% increase in new organic users
• 37% increase in key events
• 29% increase in GBP views
• 19% increase in phone calls
• Multiple priority keywords in top 10 and top 3 positions
• #1 for Michigan asset preservation lawyer + visibility in AI Overviews

For law firms, SEO is not about traffic alone. It is about showing up the moment someone needs help.

After 40+ years in business, ICS had the reputation. What they didn’t have was a LinkedIn presence to support RFP cycles, reinforce craftsmanship, and stay top of mind with developers, architects, and facility leaders across St. Louis.

So we built it from the ground up 👇

🔹 A LinkedIn first strategy aligned to active bids and project milestones
🔹 Thought leadership and project spotlights showcasing self performed capabilities
🔹 A Dream 100 paid targeting strategy focused on high value accounts
🔹 Organic + paid working together to drive awareness, traffic, and engagement

The results in the first month:

• 457 followers from zero
• 1,826 impressions
• 190 post clicks
• 620 website users from social
• 51% engagement rate from social traffic

More importantly? Engagement from real decision makers in healthcare, education, and commercial development.

For construction firms, social media is not about vanity metrics. It is about staying visible during bid cycles, reinforcing credibility, and supporting long term business development.

If you are in the construction industry and your digital presence does not reflect the quality of your work, let’s fix that.