She Lift Project

She Lift Project

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We help talented women reach the top of their fields.

The Surprising Reason Retirement Is Keeping You Up at Night 06/10/2026

Money worries don’t just show up during the day… they tend to get louder at night.
I was recently quoted in a PARADE Magazine article talking about why financial stress can keep people up and what actually helps quiet that cycle.

In my experience, it’s not just about how much you have. It’s about how clear you feel and how much control you believe you have. That “what if” thinking is powerful, and it can spiral quickly when things feel uncertain.

That’s why having a plan you understand and trust matters so much.

Clarity creates confidence. And confidence creates a sense of calm we all need more of right now.

If money stress has ever kept you up at night, you’re not alone and there are ways to take back that sense of stability.

The Surprising Reason Retirement Is Keeping You Up at Night Think you can't sleep because your retirement savings aren't where they should be? Experts say the real culprit is more surprising—and the fix might be simpler than you think.

06/08/2026

Sometimes genius strikes in the most unexpected ways! 🤯

Tracy Collins shares the unforgettable moment when a simple translucent object turned her entire project upside down - literally! Inspiration (and chaos) at its finest.

Catch the full story and more behind-the-scenes brilliance from Tracy in the full episode!

06/08/2026

New episode, new Substack post! Tracy Collins' story is one you don't want to miss.

She cold-applied to Frank Gehry's firm from a small school in Missouri, got the job, and spent a decade building some of the most iconic projects in the world. Now she runs her own firm - on her own terms.

Head to the link in bio to read the full post. ✨

06/05/2026

From sketch to sanctuary - Tracy Collins shares how her lines on paper transform into homes, museums, and lasting legacies. 🏛️✏️

Experience the magic of creation, from concept to reality, and get inspired by Tracy’s passion for bringing spaces to life.

Craving more behind-the-scenes stories from visionary women? Listen to the full episode at the link in bio!

06/05/2026

Success isn’t just about hustling, it’s about knowing where you’re headed. 🙌

Tracy Collins opens up about letting go of fear, setting boundaries, and building the right relationships for real growth. Want to level up your mindset? Full episode in our bio!

06/04/2026

The fear of failure is real, but Tracy Collins never let it stop her.

From cold-emailing her dream firm to launching her own architecture practice, every risk came with a lesson. And that's exactly the point.

🎧 Hear Tracy's full story - link in bio.

06/04/2026

Moving to LA sight unseen to work on the world’s largest art museum?

That’s Tracy Collins’s kind of adventure. From building new land in Abu Dhabi to chasing once-in-a-lifetime dreams - don’t miss her incredible journey.

Full episode in bio!

06/04/2026

She sent her resume cold to Frank Gehry's studio in LA. Got the job. Moved across the country. Worked on the Guggenheim Abu Dhabi.

Then she came home to St. Louis and built something of her own. 🏛️

Episode 76 of The She Lift Project Podcast is live and Tracy Collins is proof that the biggest risks often lead to the best stories.

Tune in wherever you listen to podcasts. 🎧

A-List Reader's Choice Awards 06/03/2026

Honored to be nominated for St. Louis Magazine’s A-List Awards in the Financial Advisor category.
Grateful to do what I love to do - meaningfully impact the lives of others.
If you’d like to support, you can vote daily:

https://www.stlmag.com/alist/?fbclid=IwY2xjawSNJ4tleHRuA2FlbQIxMQBzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEejyRGxZ_3bcxT5nsmizb7DzNeD-_10oS0Z_LxRudXu3CavJkqmkcwmvWja8Q_aem_QYb3xQparX1gSF-Cd7SFGg #/gallery/526613519/

A-List Reader's Choice Awards St. Louis Magazine's annual celebration of the region’s finest, as voted on by YOU!

Photos from She Lift Project's post 06/03/2026

🎤🎙️Two podcasts for the price of one!

When you interview a podcast host, you know it's going to be a good one! And when you let the tables turn on you, you put your game face on - especially when we were able to discuss markets, inflation, and how it affects the every day person.

Thanks to Aoifinn Devitt for a great morning of insightful discussion for the Markets Happy Hour Podcast and the She Lift Project podcast.

Can't wait to see the end production that JJ Kirkpatrick always pulls together - top-notch professional.

Thanks to Andy Likes, Megan Merriss, and Sophie Stephens for getting us in the chairs together and making this happen.

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