Freetide Creative

Yes. And before that comes a whole lot of work.

Research, strategy, planning, writing, creative direction, filming, photography, editing, scheduling, analyzing, and plenty of problem-solving.

But more than anything, it’s being trusted with someone’s business and vision, then finding the right way to bring it to life.

So yes, I make content for social media. But there’s a whole lot of intention behind everything I create and send out into the world. And I’m pretty grateful I get to do it.

You didn’t start your business because you wanted to become a content creator.

And if you work for a business, being comfortable on camera probably wasn’t part of the job description either.

That’s where a good content creator comes in.

Everyone has a different comfort level on camera, which means there’s no one-size-fits-all way to get someone to open up. Some people need direction. Some need conversation. Some need a few takes to warm up.

And apparently, some need jumping jacks.

A big part of my job is figuring out what works for the person in front of the camera and creating an environment where they can actually feel like themselves.

Because the best content usually happens when you stop feeling like you’re “making content” and just start being you.

Grief has shaped me in hard ways and in beautiful ways.

Over the next few days is the anniversary of a loss that completely altered me, and I think that’s part of why this has been on my mind so much lately.

When you own a business, there’s this constant pressure to do more. Work more. Grow faster. Say yes more. And you hear so many stories from successful business owners about everything they sacrificed to get where they are.

The missed weekends. The late nights. The vacations they didn’t take. The years they put life on hold.

And sometimes it starts to feel like that’s just the price of being successful.

But grief has made me question that.

Because life is happening now.

I’m incredibly ambitious, and I care deeply about what I’m building. I want to work hard, and with that…

I’m also questioning the idea that missing your life has to be the price of building a successful one.

I want to grow this business into something I’m incredibly proud of, while still being present for the people I love, the trips, the slow mornings, the random afternoons, the memories, and the parts of life that have nothing to do with productivity.

I’m still figuring out how to hold both.

Part of why I’m sharing something so vulnerable is because I keep thinking, what would my cousin Jenna do? She’d be real and authentic, and that’s how I want to show up to. 💙

Your goals aren’t the same as the business next door. Your audience isn’t the same. Your challenges aren’t the same. So why would your strategy be?

When I work with a client, we’re not just filling a content calendar or posting for the sake of posting. We’re looking at where you are, where you want to go, and what content can actually help get you there.

Sometimes that means reaching a new audience. Sometimes it means shifting perception. Sometimes it means building trust, increasing awareness, or making the value of what you do a whole lot clearer.

Because good social media should do more than keep your feed active.

Personal life update, got to the Cape as a girlfriend, leaving as a fiancé 💙