Mid-West Family Marketing - Springfield, MO
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Mid-West Family Marketing - Where We Turn Good Businesses Into Great Ones
10/06/2026
Great to visit with the communications team from Congressman Eric Burlison’s office today!
We appreciate Congressman Burlison’s continued support of local broadcasters and the important role they play in our communities.
10/02/2026
105.1 The Bull is out at Farmfest this weekend!
Between celebrating local FFA students, spending time with the ag community and giving someone the chance to win a $5,000 custom-built shed from JAMCO Builders, there’s a lot happening at the Ozark Empire Fairgrounds.
If you’re headed to Farmfest, make sure you stop by and see 105.1 The Bull while you’re there.
Farmfest runs through Sunday, October 4.
10/01/2026
Socktober is back with The Bull !!!
All month long, we’re collecting new, packaged socks to help local kids in need. Every pair donated will go to local shelters right here in our community.
You can drop off donations during business hours at the Mid-West Family station or at any of our four sponsor locations.
Chicken Salad Chick
Andy B's
New Horizons Natural Health
Redeemed HVAC and Plumbing
It’s a small donation that can make a big difference.
Help us fill the bin this Socktober.
09/30/2026
Springfield businesses know the value of being known before someone needs you.
A new Springfield brand study highlighted by Radio Ink found stronger brand awareness among local radio listeners, with several familiar businesses from our community standing out.
That’s what consistent local marketing can do.
Radio gives businesses the opportunity to show up again and again, build familiarity and become a name people already know when it’s time to make a decision.
We’re proud to work with local businesses that continue to invest in their brands, and proud to see Springfield getting national attention for the impact of local radio.
Check out the full Radio Ink article below.
Not sure what videos your business should be making?
Start with the questions your customers already ask you.
Pricing. Process. Timing. Common problems. What to expect. How to choose. The questions your team answers every single day are some of your best content ideas.
Turn those FAQs into short, useful videos.
You're helping potential customers get answers while creating more context about your business for search engines and AI.
You already know what people want to know. Start there.
People can find plenty of businesses that do what you do.
Your "why" helps them understand why they should choose you.
Why did you start? Why do you care about the work? Why do you do things the way you do?
Those are the pieces of your story that make a business feel human and give people something to connect with.
Don't leave your "why" out of your marketing. It might be the reason someone chooses you.
The numbers tell the story: more searches are ending without a click.
People are getting answers directly from search results, AI summaries and AI assistants without ever making it to a business's website.
That doesn't mean your website doesn't matter. It means the definition of "showing up" is changing.
If the answer is happening before the click, your business needs to be part of that answer.
09/23/2026
That’s a wrap on MarketSmart!
A huge thank you to everyone who joined us, shared ideas, asked great questions and helped make this year’s event such a success.
To our speakers, thank you for sharing your time, experience and perspective with our community. And to every guest who spent the day learning, connecting and having conversations with us, we’re so glad you were there.
Events like MarketSmart are about bringing people together to learn from each other and leave with ideas they can actually use. We couldn’t do that without the people who show up and make it worthwhile.
Thank you for another great MarketSmart. We’re already looking forward to the next one!
AI needs context to give a good answer.
And when the information about your business is inconsistent, unclear or tells a different story depending on where you look, you're making AI work a lot harder to understand who you are.
Your website, reviews, social content, videos and other online mentions should reinforce the same story.
Consistency creates context. Context helps AI connect the dots.
09/21/2026
AI is changing how we search, how we lead and how we protect our businesses. Tomorrow at MarketSmart, we’re talking about all three.
Our speaker lineup is taking on AI from three very different perspectives:
Dave Doetsch | A.I. Branded Search
Search is changing fast. Dave will break down what AI-powered search means for businesses and how brands can make sure they’re part of the answer.
Jill Phillips | Leadership in the Age of A.I.
New technology brings new opportunities, but it also changes how we work and lead. Jill will explore what strong leadership looks like as AI becomes part of everyday business.
Wayne Dipper | Cybersecurity and A.I.
AI brings powerful new tools, along with new considerations for protecting your business. Wayne will dig into the intersection of AI and cybersecurity and what businesses need to understand.
Three conversations. One topic that isn’t going anywhere.
We’ll see you tomorrow at MarketSmart!
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Address
2453 East Elm Street
Springfield, MO
65802
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
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