Mostly Serious

Today we’re proud to join Biz 417's Think Summit.

The theme is how the Ozarks makes room for what's next without waiting for somebody else to define it for us. Which is what we spend almost every day thinking about.

Jarad is joining Thomas Douglas and Max Buetow on the Resilient by Design panel to talk about the risks, opportunities, and practical ways our region should adapt to the changing nature of how work gets done.

If you’re there, come say hi.

📢 We’re hiring a Senior Project Manager at Mostly Serious!

This role is for someone who finds fulfillment in turning ambiguity into clarity, keeping projects moving forward, and helping clear roadblocks for others. The work will be done across Mostly Serious, MSAI, and Habitat.

You should be comfortable leading meetings with a balance of kindness and confidence. You love turning meeting notes, Slack convos, and Asana projects into clear next steps for our team. And you're all-in on AI fundamentally changing how work is done and excited to embrace that change.

You'll keep the ships on the rails (while learning many more inside jokes).

Local is ideal. Strong remote candidates are welcome.

If that sounds like you, or someone you know, read the full role and apply here: https://lnkd.in/gwBxNwDQ

The part of a website rebuild people talk about most is usually the visual reveal.

But a lot of the real value shows up earlier.

In Gordon College's case, the site had 4,000+ URLs, hundreds of templates, cluttered layouts, confusing navigation, and a backend that made non-technical updates harder than they should have been.

So our work started with structure. Reorganize content around how students actually browse. Reduce clutter. Improve navigation. Give editors a CMS with better workflows and guardrails.

That kind of strategy work is less flashy than a new homepage reveal, but it's where a lot of the ultimate impact comes from.

Read more about our success with Gordon College here:
https://www.mostlyserious.io/mostly-serious/work/gordon-college

Around the time ChatGPT launched, even a little before, a lot of executives had a similar dream for their marketing teams: Publish way more. Cover way more keywords. Win on a massive amount of volume.

The problem is that strategy fails in two different ways.

First, generic content does not do much when a real person lands on the page. If it reads like AI-generated filler content, they're going to leave.

Then the second failure comes later. Search and answer engines, especially those powered by LLMs, get better at filtering out the same low-effort content you were hoping would help you.

That is where most people have landed with AI and content. Not to mention, it is easy for everyone to generate AI content, so there is no differentiation, even if it worked. But it does not.

The old rules are the same rules we have today and they have gotten even more valuable.

You must give your readers real perspective, real expertise, and real answers to their problems.

Read more here:
https://www.mostlyserious.io/insights/write-for-people-not-algorithms

Imagine someone handing you a "free upgrade" for your website security… but instead of protecting you, they’re stealing your keys and letting themselves in later.

This week, over 390,000 WordPress sites got hit by a clever scam that exposed the vulnerabilities lurking in the popular platform.

🚨 Want to protect your site? Find out how to secure your website before it’s too late! 👇

🩺 No industry demands reliable, personalized information more than healthcare.

See how we revamped CoxHealth’s site with seamless integrations for a top-notch patient experience. 📈

https://bit.ly/3xYwSTZ

💡 What’s the difference between a calculated risk and a reckless move?

In our latest blog, we dive into strategic risk-taking—how to embrace bold branding decisions that drive innovation without losing sight of the big picture. Are you ready to make smarter risks?

https://bit.ly/3AVEwjo

🎤 At Dot One Toronto 2024, our CEO Jarad Johnson shared how we're using AI + Craft CMS to create smarter, more flexible digital experiences that put users first.

🚀 See how we’re helping clients stay ahead of the tech curve by diving into the full insights from his talk here:

https://bit.ly/4eh4AmD

(Shout out to Will Browar for his superlative photo skills!)

We’re thrilled to announce the launch of Nothum Food Processing Systems brand-new website. Huge thanks to both the Nothum team, and the folks at Carter Collective () for their incredible partnership throughout the process!

Nothum is a leader in food processing systems, specializing in equipment that breads, batters, and fries all sorts of mouthwatering treats. Check out their site to learn more about this historic and innovative brand.

Investing in SEO is crucial for long-term success, but measuring its value requires focusing on metrics that reflect user engagement and content relevance. As AI-driven search evolves, it’s more important than ever to adapt your strategy and stay ahead. 🚀