Luliet

School's Out! School's Out!

Can you feel it? That magical energy when school doors close for the summer and childhood freedom begins! I still remember that feeling - the rush of possibility and yes, the immediate need for ice cream to mark the occasion properly.

This weekend, I want to celebrate your little ones (and the parents who made it through another school year!) with something special at all three Luliet locations.

School's Out! BOGO Celebration
Friday, Saturday & Sunday, open to close!

When you treat yourself to any scoop of ice cream, you get a free scoop of equal or lesser value.

Whether they're dreaming of our popular Blueberry Crumble, going classic with Vanilla Bean, or feeling adventurous with one of our seasonal flavors, this weekend is all about letting them choose their perfect summer kickoff scoop.

The celebration runs Friday, June 5, through Sunday, June 7th. When you order online or visit us in person, the discount automatically applies - no stress, just sweetness!

I can't wait to see you and hear all about summer plans over scoops this weekend. After all, every ending deserves a sweet new beginning.

With love and sprinkles,
- Nelia and the Luliet team

School's Out! Come celebrate with free scoops this weekend Click here for an update from Luliet Creamery + Bake Shop!

Our Father’s Day menu is officially live 💙

Whether you’re celebrating Dad, Grandpa, a father figure, or the guy who’s always first in line for dessert, we’ve got something sweet to help make the day special.

Made from scratch, made with love, and available to order now.

Don’t wait too long, Father’s Day will be here before you know it.

Four years, late nights, early mornings, and a whole lot of hard work…

That deserves something worth celebrating 🎓🤍

Congratulations to all the University of Houston grads — thank you for letting us be a small part of such a big moment.

Here’s to your next chapter

NEW! Oreo Birthday Cookie

Close your eyes for a second...

Remember being 8 years old at a summer birthday party? Streamers taped crooked to the kitchen ceiling. Cake frosting on your cheek. A sleeve of Oreos and a glass of cold milk waiting on the counter when you got home. That feeling of nothing-to-do-tomorrow and everything-still-ahead-of-you.

We baked that feeling into a cookie.

Today we're launching Oreo Birthday, our newest jumbo cookie, and honestly it's the most fun thing we've made all year. Crushed Oreos folded all the way through. Sweet white chocolate chunks for that little melty pop. And a generous handful of rainbow birthday sprinkles in every bite because, well, every day holds a reason to celebrate.

It's like childhood summers in a cookie. Soft middle, chewy edge, made from scratch this morning.

$4.25 each, or $46 a dozen if you're sharing (or not, no judgment).

Available today at all three Luliet shops, or order online at lulietbakery.com for pickup or delivery.

Spring | Conroe | Vintage Park

Come grab one while they're still warm.

With love and sprinkles,
Nelia and the Luliet Team

P.S. Tag us when you try it. We want to see those first bites. 🍪✨

The Cookie that tastes like childhood summers 🏖️ Click here for an update from Luliet Creamery + Bake Shop!

WE’RE NOMINATED! 🏆

Huge news, Houston! Luliet is a finalist for Best Dessert in the Houston Chronicle’s Best of the Best 2026! 🍦🍰

We are so honored to be in the Top 5, but we need your help to bring home the win. If you love our macarons, ice cream, and treats, please take a second to cast your vote!

How to support us:
* 🗳️ Vote daily (once every 24 hours!)
* 🔗 Link in bio to head straight to the ballot.
* 📍 Find us under the **Food & Drink -> Dessert** category.
Let’s show Houston how sweet our community is! Thank you for all the love and support. ✨

VoteLocal HoustonDesserts

A little colorful. A little delicate.

And somehow gone faster than you expected every single time.

Made to be shared… or kept all to yourself 🤍

For the nights when everything finally slows down…
And you get a second to yourself.

Something sweet.
Something you don’t have to think twice about.

Just open it and enjoy.



Last Day to Save

Hey friend,

Today is the last day to pre-order anything from our Mother's Day menu. Cutoff is midnight tonight, and after that, we're heads-down in the kitchen for the next five days getting everything ready for pickup May 5 to 10.

If you've been thinking about it, this is your window.

Everything on the menu is still available right now: cakes, tarts, cookie cakes, cupcakes, swiss roll, macarons in every form, and the Party Platter.

Pickup at Spring, Conroe and Vintage, May 5 to 10.

Order here: lulietbakery.com/shop/mothers-day-menu/25

I'll be here all day if you need me.
Nelia

Today's the last day (to preorder) Click here for an update from Luliet Creamery + Bake Shop!

24 Hrs Left to Order

Hey Friend,

This is the 24-hour mark, and probably the last full email I'll send before pre-orders close tomorrow night.

I want to say something honest about why we do all this: the menu, the photos, the long emails, the late-night batter mixing. It's not just because Mother's Day is a good week for a bakery (though it is, and I won't pretend otherwise).

It's because most of the moms I know, including the one who raised me, including my friends, and the one I see in the mirror, spend most of the year quietly making everyone else feel celebrated. They remember birthdays. They make the dentist appointments. They pack the lunches. They notice when someone's quiet at dinner. They do all of it without anyone particularly noticing they're doing it.

Mother's Day is the one Sunday a year where she gets to be the one who's noticed. And the dessert on the table is, strange as it sounds, part of how that gets said. A really good cake is a small but real way of telling her, "We see you. We see all of it. Thank you."

So whatever you grab from us, grab something. It doesn't have to be the biggest thing on the menu.

The Macaron Gift Set at $15, handed to her with a card, says it.

The Mini Cake at $16 says it.

The Party Platter says it loudly. They all do the same emotional work.

Here's what's still available right up until midnight tomorrow.

Cakes: Mother's Love (most sizes still open), Mini Cakes
Tarts: Cheesecake Mousse Tart
Cookie cakes: both the decorated and the DIY versions
Cupcakes: all Mother's Day flavors
Swiss Roll: vanilla bean with seasonal fruit
Macarons: Gift Set, Fresier, 6 to 12-count boxes
Party Platter: limited remaining

Pickup is May 5 to 10 at Spring, Conroe and Vintage

Order here: lulietbakery.com/shop/mothers-day-menu/25

- Nelia and the team at Luliet

24 hours left, the last note I'll send before the deadline Click here for an update from Luliet Creamery + Bake Shop!

No matter your occasion, Luliet has you covered.

Book a cake with us for your next special occasion.



5 Days Left to Preorder

We're 5 days out from the pre-order cutoff (Monday at midnight), and I wanted to take a minute to talk about the hosts.

You know who you are. The ones who are simultaneously the mom and the daughter and the daughter-in-law and the one organizing brunch and the one making sure her mom feels celebrated and the one quietly hoping someone remembers it's her day too. The ones who'll spend Saturday cleaning the house, Sunday morning setting the table, and most of the weekend in some version of "performance mode."

If that's you, I want to make one part of your weekend easier.

Our Party Platter ($70) is built for exactly this moment. Mini cupcakes in our Mother's Day flavors, an assortment of macarons, and a decorated sugar cookie centerpiece, all on one platter, ready to set down on the table. You walk in. You set it down. Everyone says wow, you didn't have to. You smile and don't tell them how easy it actually was.

If you'd rather have a cake plus something on the side, here are our most-loved combinations this year.

The Mother's Love Cake + a Macaron Gift Set. Centerpiece plus gift, two birds.

The Cheesecake Mousse Tart + Cupcakes by the dozen. For brunch-style spreads.

The Mini Cakes (4-ct). When everyone at the table deserves their own.

Pre-order by Monday, May 4 for pickup May 5 to 10 at Spring, Conroe or Vintage.

Order here: lulietbakery.com/shop/mothers-day-menu/25

-Nelia and the team at Luliet

5 days left, and a note about the hosts 💐 Click here for an update from Luliet Creamery + Bake Shop!

It’s not just how it looks.

It’s that first bite when you realize…

Yeah, this was the right choice.



Mini Cakes
(that don't have to be shared)

A confession from a mom of two: when I order myself a slice of cake, I do not actually want to share it.

This is one of those small, slightly petty truths that I think a lot of moms quietly hold. We share everything else all year. The last fry, the back seat, the shower, the bed, the snack we packed for ourselves and somehow ended up giving to a small person making sad eyes at us. So when Mother's Day comes around, can the cake just be… hers?

That's what our Mini Cakes ($16 to $60) were designed for. Personal-size. Fully decorated. Beautifully layered.

Nobody else's name is on it, even metaphorically.

We're doing four flavors this year:

Red Velvet with Raspberries: Tart raspberries against the rich red velvet, the kind of cake you'd want to eat with coffee at 8am or wine at 8pm.

Mango Cake: Bright, tropical, slightly underrated. A quiet favorite among our regulars.

Vanilla with Berries: The best of every world, layered into something that's hard to describe and easy to finish.

Chocolate Praline: Rich, decadent, southern.

Available in 1-ct (just for her) up to 4-ct (her plus three other very lucky people).

Pair one with a Macaron Gift Set ($15) or the new Macaron Fraisier ($14) and you've put together the prettiest gift on the table without trying that hard.

Pre-order by May 4 for pickup May 5 to 10.

Order here: lulietbakery.com/shop/mothers-day-menu/25

- Nelia and the team at Luliet

P.S. If your mom is the kind who would share, the 4-ct gives everyone their own little cake. Conflict averted.

A small rebellion: cakes that don't have to be shared 🍓 Click here for an update from Luliet Creamery + Bake Shop!

The difference is in how it’s made.

From scratch, pasteurized in-house, and done with the kind of care you can taste in every bite.

Grab a scoop while you’re here… or take some home for later.




Mother’s Day menu is ready for you to pick your favorites.

So many new things we can’t wait for you to try.

✨ Cheesecake mouse tart
✨Swiss Roll filled with mix berry jam.
✨Delicious cakes and cupcakes
✨New macaron flavors and macaron gift boxes
✨Cookie cakes made with the most popular cookies.

Bring mom something she loves, bring her something from Luliet.

Not the kind you forget about after one bite.

The kind you slow down for…

Because you already know it’s worth it.



Luliet is possible because of so many beautiful people around us.

is one of those amazing people that the moment we are brainstorming ideas for a menu and we would like some photos, she not only says yes I will be there, she brings her beautiful girls that fill the store with giggles and always so happy to be there.

Thank you 🙏. Small business is very hard, but what makes it worthwhile it’s the people we meet along the way and I am forever grateful for this.

Great opportunity to work at Luliet Vintage 🎉

Please share.