RoundPeg

Did you know the average U.S. citizen produces 2,076 pounds of trash per year? Yep, we’re pretty wasteful! We could blame this on capitalism, our endless consumption, the built-to-break approach to modern manufacturing or our never-ending quest for convenience- BUT it’s clear that our habits are FAR from sustainable.

In an effort to understand our personal contributions to this wasteful problem, we decided to follow in the footsteps of fellow B Corp and try for A Day Without Waste.

Check out the 4 things we learned!

Waste Not? Not Quite – Attempting A Day Without Waste - RoundPeg If we want to reduce waste on at scale, we need to make it convenient to do so. That's what we learned from our "Day Without Waste."

Maslow's hierarchy reveals an edge for Purposeful brands. The ability to actually help consumers achieve what’s possible and getting closer to being their best selves. Learn the key at the top of the pyramid:

Can Purposeful Marketing Really Motivate People to Be Their Best? - RoundPeg Learn the purposeful marketing advantage at the top of Maslow's Hierarchy of Needs - and how it can help you connect with your customers.

Some brands have the “if we have Purpose, customers will come” mentality. Don’t fall into this trap! 😬 It’s increasingly difficult to get the attention and engagement of our audiences. But when you let your consumers know that your brand stands for (and follows through on) something they value, they’re more likely to pay attention. Learn how to market Purpose: http://roundp.co/Purpose-Marketing

We like how this article is clear that embedded sustainability is NOT the same as ! However, discovering and defining a social impact Purpose (whether environmental or no) is what truly connects your company to these business benefits and ignites brand activism. Find out more: http://bit.ly/PurposePlease

The Comprehensive Business Case for Sustainability A walk through recent research.

Why do truly good brands need to connect with their consumers? Why now? And what’s next? We discuss all this and more on The Boiling Point, a podcast for ever-evolving and forward-thinking movement pioneers. Discover why marketing for good is changing the industry and the world!

Podcast: How to prepare now for the future of marketing - RoundPeg What's the future of marketing? Discover how social Purpose is changing marketing and the world- because consumers want to make change with their purchases!

Underperforming designers. Frustrated leadership. There's a communication breakdown in your creative department, and you don't. know. how. to. fix it. Fortunately, you're not alone - and the solution is right here: https://roundp.co/how-to-run-creative

Alisa Herr is not only a in tech, she's a mom and has a degree in . 👩🏻‍💻

We learned lessons in , , and following your own path when we chatted with her here: https://roundp.co/3ucFkHG

Following Your Own Path Will Always Lead You To The Right Place: A Journey in IT - RoundPeg Learning from Founding Mothers in the B Corp community is at the core of what we do in this blog. Our most recent interview features Alisa Herr, Founder and CEO of Unity Web Agency.

Fantastic article defining "brand activism" and using examples from Starbucks to explain why a brand's stance MUST be paired with true action! We are excited to see this marketing trend pick up speed.... via Instapage

The Advantages & Perils of Brand Activism Brand activism is when a company seeks to impact a social, economic, environmental, or political problem. Learn what works and what doesn't.

You don't have to go or leave the power grid to make an impact. Check out 4 tips to go green with out leaving your yard:

Earth Day the Local Way: How to Take Action in Your Own Backyard - RoundPeg This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, we see it as our job to help people make purchasing decisions that align with their values and contribute to the greater good. Want to learn more a...

Too many conscious companies haven’t figured out their social impact . (Spoiler alert: social responsibility ≠ Purpose!) Is your good business leading with Purpose? Find out in 4 minutes! http://roundp.co/Quiz-Purpose-Pulsecheck