Perception
Perception focuses on 2 parallel and symbiotic paths: futuristic UI and HUD design for both feature films and global technology brands.
Perception is an Emmy nominated, cutting edge design lab pioneering the visionary process of Science Fiction Thinking to architect the future of film and technology The team’s highly specialized cinematic vision breaks new boundaries of UX for the most innovative technology brands in the world across all product categories.
Happy New Year from Perception ✨
12/17/2025
We’re pleased to be featured in Issue #46 – Predator: Badlands!
Perception created 100+ VFX shots for Predator: Badlands, designing immersive, particle-driven Predator tech alongside clean, efficient Weyland-Yutani interfaces. Predator graphics constantly evolve, forming planets, creatures, and information, while Weyland-Yutani systems remain structured, with occasional glitches hinting at corrupted data. From holographic spaceship displays to lab interfaces, our visuals bring the film’s advanced technology to life.
Huge thanks to Ian Failes and everyone involved in building the world of Predator: Badlands.
12/11/2025
Detroit’s own crime-fighter has officially taken his place in the Motor City. After nearly 15 years of effort and fan support, an 11-foot, 3,500-pound bronze RoboCop statue now stands in Eastern Market — a tribute to one of cinema’s most enduring characters.
Stories like this, where imagination and cultural legacy meet, always resonate with us. Our team had the opportunity to design the futuristic tech and in-film interfaces for the RoboCop reboot, helping visualize Detroit 2028 with HUDs, large-screen graphics, and broadcast elements.
A fun reminder of how film design can influence how we think about cities, technology, and heroes. Explore our RoboCop case study on our site💡
What inspires the next era of FUI?
A quick moment from our anniversary livestream, where Perception’s co-founders share how they approach inspiration and think about the future of FUI.
Watch the full conversation on our YouTube channel!
12/09/2025
So exciting to see Ryan Coogler’s vampire horror film Sinners earn seven Golden Globe nominations. The Perception team is incredibly grateful to have played a small role by bringing its powerful opening moments to life.
Visit our site for an inside look into designing the Sinners Prologue sequence.
12/02/2025
24 hours until 24 years!
Tune in tomorrow as Perception Co-Founders reflect on the journey, the work, and the memories that shaped Perception in a Live Q&A.
Questions are welcome! If there’s something you’re curious about, send it to us on socials before the stream.
🗓️Wednesday, 12/3 at 1pm ET
Stream link in bio!
We’re proud to celebrate 24 years of Perception — a journey filled with so much creativity, collaboration, and world-building.
To mark the milestone, Co-Founders Jeremy Lasky and Danny Gonzalez will host a livestream on Wednesday, December 3rd, sharing favorite projects, behind-the-scenes insights, special memories, and what the Perception team has learned over the years.
Swipe to revisit some of the highlights that brought us here.
11/13/2025
We’re thrilled and deeply honored that our work on the prologue sequence for Sinners will soon be on display at the National Underground Railroad Freedom Center. The sequence demanded an intimate, handcrafted approach—reflecting the gritty 1930s world of the film.
Drawing on extensive historical and cultural research, we collaborated with linocut illustrator Mike Black to explore real textures and materials, which we then translated into a fully digital sequence that captures the tactile, grounded feel of the world of Sinners.
11/07/2025
The hunt is on — Predator: Badlands is in theaters everywhere today!
Our team at Perception crafted 100+ VFX shots, from living, particle-driven Predator tech to sleek, utilitarian Weyland-Yutani interfaces.
Proud to help bring this universe to life and huge thanks to everyone who made it happen. Catch it on the big screen!
10/21/2025
Our title sequence for Fantastic Four: First Steps unfolds through grids of images, with moving squares and dynamic layouts inspired by the split screen title design of the 1960s. Typography becomes a storytelling tool as extended letterforms guide the viewer’s eye through a continuous visual rhythm of photographs, illustrations, and design elements.
To make this world feel alive, we designed original in-world artifacts— magazine covers, collectible cards, lunch boxes, even a commemorative Galactus plaque— blended with Marvel-provided assets, behind-the-scenes footage, and props to create a truly lived-in world.
Visit our bio to view the full case study now LIVE on our site!
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Address
333 Meadowlands Parkway
Secaucus, NJ
07094
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |
| Sunday | 9am - 5pm |