Back Bar Project

Back Bar Project

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CURATOR OF FINE SPIRITS
@backbarproject Founded in 2012, Back Bar Project is the exclusive U.S.

importer of a collection of premium spirits brands that meet the U.S. and global spirits industry's demand for more specialized, high quality ingredients.

Photos from Back Bar Project's post 04/15/2026

It official, Spring is here. Cheers to longer days, golden sunsets, and the new Giffard Non-Alcoholic Spritz liqueur in your glass.

Meet the Giffard NA Spritz, the our newest flavor to the Drink Giffard NA line, bursting with bright, bittersweet notes and crafted for effortless, zero-proof enjoyment.

To learn more about the new NA Spritz Liqueur, and to discover the full line up of Non-Alcoholic Liqueurs, visit https://drinkgiffardna.com/

Giffard Liqueurs and Syrups

04/07/2026

From it's inception more than 20 years ago, the Giffard West Cup has always been about pushing creativity forward.

We’ve seen unforgettable moments, bold drinks, and talented bartenders step onto a competition stage — and now it’s your turn!

There is still time to submit your West Cup cocktails for this year’s theme: Sip the Moments: Crafting Your Journey from Sunrise to Moonlight. Create two cocktails that capture those moments, connected through flavor, presentation, or story.

Get your cocktails in fast, there is less than one week left to submit.

Top 10 finalists will travel to Los Angeles.
The US winner will go on to compete in France.
The global West Cup winner will take an trip to experience coffee production in Honduras.

Enter now: https://backbarproject.com/portfolio/giffard/west-cup-cocktail-competition/

03/11/2026

We’re excited to celebrate and announce the addition of Covalle Tomato-Water Gin to the Back Bar Project family of brands!

Inspired by the scent of tomatoes on the vine, Covalle captures the scent and sensation of vine-ripened tomatoes in spirit form. Using an innovative aroma-transfer process layered with classic gin botanicals, this vibrant, herbaceous spirit offers a garden-forward twist to cocktails.

We’re proud to partner with the team behind Covalle and bring this truly distinctive gin to bars, retailers, and cocktail lovers across the country.

Learn more: https://www.bevnet.com/pr/2026/02/23/back-bar-project-to-launch-covalle-tomatowater-gin-nationally

Will Schragis

Photos from Back Bar Project's post 03/09/2026

Today, in honor of Women’s History Month and we celebrate Mujeres del Mezcal. Heirs of tradition and keepers of knowledge: meet the women who produce some of .oax and .oax Mezcal.

02/22/2026

It's National Margarita Day, and great margaritas start with great agave.

Agave de Cortés Joven is 100% Oaxacan and proudly family-owned, artisanally produced in Oaxaca and deeply connected to Zapotec heritage. It’s tradition in a glass and craft in every sip.

𝐌𝐞𝐳𝐜𝐚𝐥𝐫𝐢𝐭𝐚
1.5 oz. Agave de Cortés mezcal
1 oz. Giffard Triple Sec
.75 oz. Lime juice
.25 oz. Simple syrup
Glass: Rocks glass
Method: Shake all ingredients with ice. Strain over fresh ice into a rocks glass.
Garnish: Lime wheel

Photos from Back Bar Project's post 01/15/2026

🚨 Introducing a new addition to the Giffard NA line up: 𝐓𝐡𝐞 𝐆𝐢𝐟𝐟𝐚𝐫𝐝 𝐍𝐨𝐧-𝐀𝐥𝐜𝐨𝐡𝐨𝐥𝐢𝐜 𝐒𝐩𝐫𝐢𝐭𝐳 𝐋𝐢𝐪𝐮𝐞𝐮𝐫.

This excellent zero-proof liqueur blends grapefruit zest and gentian for a vibrant balance of citrus, sweetness, and bitterness. A sophisticated NA aperitif inspired by classic Italian spritz culture. Perfect for Dry January or to unwind with a spritz after a busy day.

Want more NA recipes, inspo, and all things zero-proof? Follow Drink Giffard NA for dedicated Giffard non-alc content.

Photos from Back Bar Project's post 11/13/2025

What an extraordinary showing for our portfolio at the 2025 San Francisco World Spirits Competition Top Shelf Awards Gala!
🏆

We're incredibly proud to celebrate our partners, Giffard Liqueurs and Syrups Worthy Park Estate and Cognac Park whose exceptional spirits took home top honors:
• Giffard Banane du Brésil – Double Gold & Best Fruit Liqueur
• Worthy Park Overproof – Double Gold & Best Overproof Rum
• Cognac Park VSOP Reflet Cuivré– Double Gold & Best VSOP Cognac
• Cognac Park XO Cigar Blend – Double Gold, Best XO Cognac, Best Overall Cognac, and Best in Show Brandy

These awards are a powerful reflection of what makes our brands so special — unwavering craftsmanship, deep heritage, and the shared pursuit of excellence that drives everything we do at Back Bar Project.

Explore these remarkable producers and their award-winning spirits at backbarproject.com.

Photos from Back Bar Project's post 11/05/2025

We’re proud to share that several of our portfolio spirits have been named Best of Class Finalists at the 2025 San Francisco World Spirits Competition!

Cognac Park VSOP Reflet Cuivré is a finalist for Best of Class VSOP Cognac, and Cognac Park XO Fine Champagne Cigar Blend is a finalist for Best of Class XO Cognac. While Giffard USA Banane du Brésil is a finalist for Best of Class Fruit Liqueur.

In addition, Worthy Park Estate has three expressions up for Best of Class, Worthy Park Overproof is a finalist for Best of Class Overproof Rum, while Worthy Park 109 and Worthy Park Select are finalists for Best of Class Aged Rum, a true testament to the estate’s dedication to quality, heritage, and traditional Jamaican pot-still rum distillation.

The San Francisco World Spirits Competition will announce the winners during their Top Shelf Awards Ceremony on Sunday, November 9th. Tune in to the announcements this weekend to celebrate the best in spirits craftsmanship.

Learn more about these award-winning spirits and where to find them by visiting the link in our bio.

Giffard Liqueurs and Syrups

07/25/2025

🚨 Big News from California 🚨

We’re thrilled to announce that Back Bar Project has entered a new distribution partnership with Reyes Beverage Group in California, effective August 1, 2025.

This marks an exciting new chapter for our portfolio of distinctive, family-owned brands, from Giffard’s world-class liqueurs ( ) to Tepache Sazón, ( ) our refreshing, fermented pineapple beverage, in one of the most dynamic and diverse markets in the country.

is building something incredible in California, representing top-tier suppliers like Tito’s Handmade Vodka, Brown-Forman, William Grant & Sons, LALO Tequila, and more. We’re honored to join this exceptional group and play a key role in expanding their presence across the state.

To our friends at RNDC California, thank you for your partnership over the years.
To our partners and customers across California: we’re just getting started.
Shaking things up in CA! 🍍 🍸

Photos from Back Bar Project's post 07/25/2025

A recap of the Dancehall & Daiquiris earlier this week event featuring at

It was a great happy hour, filled with delicious daiquiris made by the team and beats from

The Worthy Park Overproof is up for Best New Spirit or Cocktail Ingredient Spirited Awards! Fingers crossed this fantastic representation of over proof Jamaica rum comes home with the award!

📸:

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