Spring Creek Group

Spring Creek Group was one of the very first pure-play social agencies in the world. Founded by Clay McDaniel in 2006, SCG set the standard for a great social media agency, serving brands like Microsoft, Amazon, Best Buy, HTC, Wells Fargo, IHOP Restaurants, and moving mountains for those brands - including lifting social newcomer IHOP to the #1 food brand on Twitter.

By the end of this year, in the interest of simplifying its branding efforts, Mediabrands will retire the Spring Creek brand globally and our old social pages, like this one, will be archived.

SCG was more than just a social agency. It was a group of ground-breaking thinkers. It was a place where people truly loved coming to work. It was a team that gave back to its community and balanced work with living. And most importantly, it was a close-knit family - something very rare in the agency world these days.

As long as I work here, SCG will be remembered for its talent and camaraderie, with tremendous respect and very fond memories.

Raising a glass to the family!

- Eric Weaver

Tomorrow, members of the beverage industry will hear all about social performance & ROI from IPG Mediabrands Chief Social Officer Eric Weaver, MC and keynoter at Atlanta.

Edward Bass, Head of Social, discusses what Twitter's 'Buy' button means for social commerce...

What Twitter's 'Buy' Button Means For Social Commerce Twitter's plans to allow users to buy 'in feed' with a new 'Buy' button opens up the question 'will people shop on social?'.

Should Twitter's slowdown in growth be seen as a cause for concern? Head of Social Strategy at IPG Mediabrands G14, Roland Fiege, discusses Twitter's recent performance on The Drum. http://ow.ly/wnaaw

Should Twitter's slowdown in growth be seen as a cause for concern? Every now and then when a new social network messaging app, a photo sharing app or a short-messaging service gets popular our clients ask...

We're excited for the next stage in our campaign to bring back Burton's Daily Fish 'n' Chips. Great teamwork all around between Burton's, The Sun, UM, and Spring Creek.

Fish ‘n’ Chips biscuit snack to be brought back by Burton's Biscuits and The Sun Following The Sun readers voting the snack the retro brand it most wanted to see on shelves again, Burton’s is working with UM London to bring back the snack, with The Sun readers to receive a free bag

Find out which Spring Creek staffer you're most like with our new BuzzFeed-powered quiz http://scg.sm/1hfmx7h

Which Spring Creeker are you? Whether you're from Washington state or not, there's a home for everyone in Spring Creek. There are only six possible results, so if you're unhappy after your sixth attempt, you're probably Cat and should go and bake a cake to ensure both team morale and blood sugar levels stay high.

What does the future hold for social and search? The heads of Reprise Media UK and Spring Creek UK see the two becoming closer than ever before. Check out this discussion between them and let us know what you think.

Search and Social: MAP Leaders Sit Down to Discuss the Entwined Future of the Two Digital... Spring Creek Group is a Social Media Marketing agency located in Seattle, New York, and Los Angeles. We focus on social media strategy, ex*****on, measurement and analytics for Fortune 500 companies, ad agencies, PR firms, and non-profits.

Twitter's first earnings report since they went public came out yesterday. What were your thoughts?

Happy 10th birthday, Facebook! You've come a long way in a decade.

Do you still use an alarm clock? How about a camera? Mobile phones are becoming the catch-all gadget replacing many others. Check them out in our latest infographic.

The Race to Replace: Do Everything Mobile Devices It's no surprise that people are using their mobile devices more and more every day. This increase in use means consumers are doing away with single-use devices that have been staples for years. This infographic explores some of the top-mentioned things consumers are doing away with in favor of

Our UK team took a look at Facebook's latest earnings report and gave it the ol' infographic treatment

Facebook Q3 2013 Earnings: By the Numbers Facebook's latest earnings call sent stocks skyrocketing (in contrast to the last call when a gaffe about teens leaving the site sent them plummeting). Here's a look at the numbers that jumped out at us:

Excited to hear from at today!