Zoco Media Management

Work from home... or work from bed? 😉

Happy Halloween, friends! 🎃🍂

Who's dressing up for Halloween this year?! What are you dressing up as?

Isn’t life an adventure? If someone would’ve told us **freshman dorm roomies** we would be business partners in 5 years, we would have probably laughed.

It’s nice to know that reality can be far greater than your wildest dreams. Could you have predicted where you’d end up today? 💫

Let’s be fair… If we’re going to have to spend 1/7th of our entire lives on Monday, we should start treating it a little better. We're pumped that we get to support local small businesses in their marketing strategy. So here’s to starting this workweek like a total boss! This week, our top priority is planning. And we're going to reward ourselves with a PSL when we finish. What’s on the agenda for your week?

Can someone PLEASE tell me I’m not alone in getting a little overwhelmed sometimes?! Just this week, I ate an entire 1lb. bag of Swedish Fish (my comfort food) to get me through. But I know I only feel the stress of owning a business because I get to own a business! We’re living our dreams, friends! These are the days! Share the perspective that gets you through the tough times in the comments below.

Are you ready for some Monday Motivation? Do what you love. Help others. Smile. Persevere. Rinse and repeat. What gets you through the day?

Putting a little twist on things but we have been working on some fun stuff behind the scenes. This particular project is a basic web design for a client of ours that works in the construction industry.

Although it may seem like it's not necessary to have an online presence as a construction company (or any similar industry), it is. How will you get new projects/clients? Word of mouth? Sure... that could work... if you're trying to stay small. But let's be honest - were all trying to GROW! Having an online presence (even just a simple contact page) is crucial to be seen and to get hired/

Think about this...
You're new to an area and you're looking for a lawn care company. What are you going to do? Dig around for the yellow pages? If you're like 99% of the world, you probably threw that out along time ago. So the answer is no... you're going to google it.☝🏻

Jump on board ya'll, it's 2021 😜

Engagement hack 💡⁠⁠
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Replying to every comment left on your account is so important for engagement, but also plays an integral role in algorithms. ⁠⁠
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As convenient as the ♥️ is, it does nothin' for your growth.

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲... yes, it's real and yes, you 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐨𝐧𝐞.

Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. After all... if you don’t know what you want, how are you supposed to achieve it? 🤷🏻‍♀️

Not to mention, you can’t measure or evolve your business on social over time if you don’t have strong goals to begin with.

What is your marketing strategy? What are your goals on social media? ⤵️

Just a little reminder to wake up and chase your dreams 🤩⁠

Annnnnd because this quote is on our (current) favorite tv show, This Is Us. Currently binge watching 👀

What are some of your favorite Netflix shows?

Your brand sets the tone for your business. A cohesive, well designed brand can differentiate your business from competitors, build trust and become recognizable. Let us explain a little more...⁠
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𝐅𝐈𝐑𝐒𝐓 𝐈𝐌𝐏𝐑𝐄𝐒𝐒𝐈𝐎𝐍𝐒 are everything. And that is exactly what branding is. ⁠
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Think of your online presence as if it were how you got dressed for a business meeting. If you showed up with messy hair, a ripped shirt, and flip flops... would you trust that this person is who they say they are? NO.⁠
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𝐏𝐑𝐎𝐅𝐄𝐒𝐒𝐈𝐎𝐍𝐀𝐋𝐈𝐒𝐌 is key. Consistency and organization will show you take your business seriously.⁠
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𝐄𝐌𝐎𝐓𝐈𝐎𝐍𝐒 can be triggered through color. Have you thought about what your brand's colors mean? For example, what color do you think of when you hear the word love?⁠

When was the last time you saw a Coke can that wasn't red? Or a Twitter bird that wasn't blue? ⁠
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Now take a look at your business... what message does your brand give your audience? ⁠