Santa Rosa Fiber Snob

Double gauze restock! The fabric used for our in-store Burnside Bibs sample by Sew House 7 is finally back! The sold-out pink colorway has returned, plus a dreamy new grey/blue. Same cloud-soft double gauze, now ready for your next project. Grab it before it floats away again 🪡

Swipe through to see what’s new this week, starting with a favorite back by popular demand: the plump birds!

100% linen cross-dye in dusty blue

The palest blue-grey 100% linen

Linen sheeting, Everbloom

100% linen tonal vertical stripe

Doggies in a Cotton Oxford!

Beautiful cross-dye 100% linen in indigo blue

Designer deadstock tencel/cotton double knit- with a houndstooth inspired cat-head motif 😺

Cotton flannel yarn-dye, leaf green/ heather grey

100% linen, Mint

Linen/cotton sheeting, Honeybee

Horses embroidered on a soft gauze

Cats, bats, skulls, spiders… Halloween is here!

New cute gifty things are here: how great is this sewing journal to track all your projects? And sweary sewing pencils?! Plus, the perfect cards to pair with your handmade gifts. There’s so much more in store—come take a look 🎁

Classes lineup for August: note the Knits Sampler is back, great for if you’ve been intimidated by knit fabrics and want to learn how to sew multiple types of finishes and seams.

We also have a new class and pattern, the Foxy Top by Hilary Heaviside. There are only two spots left, so register now if you’re considering it!

How stunning is this dress Diema Roth made from our Art Gallery Fabrics® - AGF Picnic Wovens?! She used the Hinterland dress pattern from Sew Liberated - sewing, thrifting + styling with a few tweaks to the bodice straps and self drafted the skirt for maximum gathered twirl. We love how it maximizes the cheeriness of the fabric!

Happy Friday! The shelves are freshly stocked with adorable new cottons and a beautiful linen/cotton blend from the ‘Persimmon’ collection by ★ RUBY STAR SOCIETY ★. Stop by to see them in store or on the website.

We’re thrilled to welcome four new patterns to the wall from Zakka Workshop!

Meet the new collection from Nani Iro:

🪡 The Artist Tunic: A versatile design available as a shirt or dress, with optional collar variations.
🪡 The Atelier Top: Elegant and easy-to-wear, featuring beautiful pleated details at the neckline and shoulders.
🪡 The Gallery Dress: A beautifully oversized silhouette with a button placket, softly gathered ruffle skirt, and delicate pleated back details.
🪡 The Studio Trouser: Effortless style meets comfort in this wide-leg design, showcasing a sculptural origami-inspired front pleat.

These designs would be absolutely beautiful in our Nani Iro gauzes and linens, the drape and texture of these fabrics are the perfect match for the pleats and oversized silhouettes.

The Merchant & Mills family is growing! We’ve just added seven new linens to the store featuring beautiful checks, classic plaids, and a delicate stripe. Plus, our pattern library has a fresh update with new unisex and men’s designs, alongside some new skirts and dresses. Come find your next project 🪡