NorCal Bike Sport
Providing the ultimate cycling experience in Northern California!
10/02/2026
š“āāļøš From our service stand to the World Championships.
A few months ago, Steve Bell came to us looking for the ultimate gravel race machine. The result? This stunning custom-built S-Works Crux.
Since then, the bike has already seen success at USA Cycling Gravel Nationals, where Steve rode to an impressive 5th-place finish. Next stop: Australia for the UCI Gravel World Championships on October 10th.
Itās not every day a bike leaves the shop destined for the world stage, and weāre proud to have played a small role in the journey.
Good luck, Steve. We canāt wait to see where this Crux goes next.
09/04/2026
Don't let the season pass you by.
Last chance to save on select Specialized bikes and gear before these limited-time offers disappear. Stop by the shop before these offers end August 31st.
08/26/2026
A while back we posted a testimonial from one of our long time Customers, Mark. Everyone lover it so much we thought you might want to hear from his wife and life long riding partner, Deb!
Debās bike testimonial.
I will be turning 71 this year and itās my goal to keep on riding.
I grew up riding bikes, skateboarding and roller skating.
I ended up swimming competitively year round from age 12-19.
I got into serious biking about 30 years ago. My husband Mark shared his biking passion with me. I had done a little mountain biking, but he showed me the endless miles of beautiful dirt single track and fire road trails that we are surrounded by.
When we met in 1996 we lived in the East Bay of San Francisco and spent every weekend exploring new trails there and in Marin County, Santa Cruz and Tahoe. We couldnāt get enough. To this day, every trip is about where we will be biking.
We also did some road biking which led us to triathlons.
The Xterra mountain bike triathlons were way more fun and right up our ally.
Fast forward to present day. Mark is 81, and as I said, Iāll be 71. So no more running for us, but biking is still front and center.
We progressed to E mountain bikes which has been so much fun. We still get a workout, but the little bit of extra motor help is much appreciated. We still ride technical single track and hit the hard hill climbs with a vengeance.
Being out in the forest and completing a ride is still a thrill.
I love my Specialized Levo SL Carbon. My knees are bad from so much running and jumping over the years, so if I have to, I just add a bit more power. Iām still sweating and still breathing hard but I can complete the ride and feel fulfilled.
NorCal Bikes are our go to shop even though we are 2 1/2 hours away. Greatest customer service we have ever experienced!
You know why we all love biking? We feel like kids again
Keep riding, Deb
08/01/2026
The season isn't over yet.
Save on select Specialized bikes and gear for a limited time and make the most of the rides ahead. Stop by the shop today and check out our deals.
07/20/2026
Get ready for the Road 4 Pack Summer Sizzler, a series of virtual and in-person group rides that kicks off with a group ride from on Saturday July 25 with our friends from .
Visit our Strava Club page for more details š in bio.
ROUND 1: MANZANA + THOMAS + HARRISON | 7/24 - 8/2
ROUND 2: STARR + EASTSIDE + VINE HILL | 8/7 - 8/16
ROUND 3: BURNSIDE + BLOOMFIELD + BARNETT | 8/21 - 8/30
ROUND 4: COLEMAN + HWY 1 + WILLOW CREEK | 9/4 - 9/13
06/30/2026
Meet the All-New Specialized Tarmac SL9
The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.
Visit us to experience One Bike To Rule Them All
Levo R is ready to rally, are you?
All the SuperNatural power of Levo 4, now with a sharper edge. Itās incredibly powerful, but surprisingly agile and feels lighter on its feet than youād expect for how much power it puts down.
Come through the shop and check it out - weāll get you up to speed.
05/28/2026
The Fastest Gravel Bike Ever Made Says āEat My Dustā
Meet the All-New Crux 5
04/28/2026
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Address
425 College Avenue
Santa Rosa, CA
95401
Opening Hours
| Monday | 9:30am - 6pm |
| Tuesday | 9:30am - 6pm |
| Wednesday | 9:30am - 6pm |
| Thursday | 9:30am - 6pm |
| Friday | 9:30am - 6pm |
| Saturday | 9:30am - 6pm |
| Sunday | 10am - 5pm |
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