NorCal Bike Sport

NorCal Bike Sport

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Providing the ultimate cycling experience in Northern California!

08/26/2026

A while back we posted a testimonial from one of our long time Customers, Mark. Everyone lover it so much we thought you might want to hear from his wife and life long riding partner, Deb!

Deb’s bike testimonial.

I will be turning 71 this year and it’s my goal to keep on riding.

I grew up riding bikes, skateboarding and roller skating.

I ended up swimming competitively year round from age 12-19.

I got into serious biking about 30 years ago. My husband Mark shared his biking passion with me. I had done a little mountain biking, but he showed me the endless miles of beautiful dirt single track and fire road trails that we are surrounded by.

When we met in 1996 we lived in the East Bay of San Francisco and spent every weekend exploring new trails there and in Marin County, Santa Cruz and Tahoe. We couldn’t get enough. To this day, every trip is about where we will be biking.

We also did some road biking which led us to triathlons.

The Xterra mountain bike triathlons were way more fun and right up our ally.

Fast forward to present day. Mark is 81, and as I said, I’ll be 71. So no more running for us, but biking is still front and center.

We progressed to E mountain bikes which has been so much fun. We still get a workout, but the little bit of extra motor help is much appreciated. We still ride technical single track and hit the hard hill climbs with a vengeance.

Being out in the forest and completing a ride is still a thrill.

I love my Specialized Levo SL Carbon. My knees are bad from so much running and jumping over the years, so if I have to, I just add a bit more power. I’m still sweating and still breathing hard but I can complete the ride and feel fulfilled.

NorCal Bikes are our go to shop even though we are 2 1/2 hours away. Greatest customer service we have ever experienced!

You know why we all love biking? We feel like kids again

Keep riding, Deb

Photos from NorCal Bike Sport's post 08/01/2026

The season isn't over yet.

Save on select Specialized bikes and gear for a limited time and make the most of the rides ahead. Stop by the shop today and check out our deals.

07/20/2026

Get ready for the Road 4 Pack Summer Sizzler, a series of virtual and in-person group rides that kicks off with a group ride from on Saturday July 25 with our friends from .

Visit our Strava Club page for more details 🔗 in bio.

ROUND 1: MANZANA + THOMAS + HARRISON | 7/24 - 8/2
ROUND 2: STARR + EASTSIDE + VINE HILL | 8/7 - 8/16
ROUND 3: BURNSIDE + BLOOMFIELD + BARNETT | 8/21 - 8/30
ROUND 4: COLEMAN + HWY 1 + WILLOW CREEK | 9/4 - 9/13

Photos from NorCal Bike Sport's post 06/30/2026

Meet the All-New Specialized Tarmac SL9

The S-Works Tarmac SL9 is the fastest road bike ever made, delivering the lowest real-world Time to Finish of any road bike. Lightweight, aerodynamic, ride as one with the bike. When the goal is to cross the line first, no road bike gets you there faster.

Visit us to experience One Bike To Rule Them All

06/12/2026

Levo R is ready to rally, are you?

All the SuperNatural power of Levo 4, now with a sharper edge. It’s incredibly powerful, but surprisingly agile and feels lighter on its feet than you’d expect for how much power it puts down.

Come through the shop and check it out - we’ll get you up to speed.

Photos from NorCal Bike Sport's post 05/28/2026

The Fastest Gravel Bike Ever Made Says ‘Eat My Dust’

Meet the All-New Crux 5

Photos from NorCal Bike Sport's post 04/28/2026
Photos from NorCal Bike Sport's post 04/16/2026

Meet Levo 4 EVO. SuperNatural capability.

Levo 4 EVO is Electric Enduro: super power, capability, and range built to charge the hardest lines.

Experience Levo 4 EVO

Photos from NorCal Bike Sport's post 04/16/2026

Specialized’s new Ambush 3 brings unmatched ventilation combined with a secure fit and a 5-star safety rating.

Ride Cool, Confident and Comfortable with the All-New Ambush 3

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425 College Avenue
Santa Rosa, CA
95401

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm
Saturday 9:30am - 6pm
Sunday 10am - 5pm