Visit Santa Rosa

Happy hour is always a good idea! 🍸

Downtown Santa Rosa has so many local restaurants, patios, and cocktail spots where you can meet friends, order a few bites, and enjoy a little midweek treat in Sonoma County.

Grab your group chat and make plans to .

📸 Share your favorite happy hour sip or snack and tag us with .

https://www.visitsantarosa.com/plan-your-trip/2026-visitor-guide/

A fresh look at Wine Country, downtown charm, and a very memorable Snoopy welcome. ✈️🐾

Chic Compass writer Chanelle Hayes-Sessions recently shared a Santa Rosa travel feature covering local hotels, wineries, Historic Railroad Square, Grossman’s, the Schulz Museum, and Southwest’s new nonstop Las Vegas service into STS. 📍

It’s a great read for anyone planning a weekend itinerary, couples getaway, or vacation!

https://chiccompass.com/santa-rosa-wine-country-luxury-and-downtown-charm/

A powerful piece of history is on view downtown 🎨

Pair your museum visit with coffee, lunch, shopping local, or a stroll through downtown for an easy arts and culture day.

Start your adventure with breakfast in Historic Railroad Square, then preview the story of Running Fence at the California Welcome Center before heading to the Museum of Sonoma County to experience the full celebration of Christo and Jeanne-Claude’s iconic installation.

📸 Share your museum moment or favorite piece and tag us with .

https://museumsc.org/christo/

🏃‍♀️🎉 18 years and still running strong!

The Santa Rosa Marathon is back THIS WEEKEND, bringing runners, spectators, and plenty of energy to Downtown Santa Rosa!

Come downtown to cheer on the racers, soak up the race-day excitement, grab a bite or a beer, and make a morning of it. 🍻☀️

Whether you’re running, cheering, or just looking for a fun reason to head downtown, there’s plenty happening around the course.

Good luck to all the racers! Lace up, Santa Rosa — let’s go! 🏃‍♂️💨

Follow along on Facebook with the Marathon, or stop in at Sports Basement where the racers are gearing up!

✨ Great stories start with great partners.

We just wrapped filming for a new Visit Santa Rosa campaign, and we’re celebrating the incredible businesses and creatives who helped us share what makes Santa Rosa so special. ❤️

From outdoor adventures to wine country moments, resort escapes, and unforgettable food experiences — every stop helped tell the story of why visitors choose Santa Rosa.

🌲 Sports Basement | Geared us up for adventure with their year-round rentals
🍷 Paradise Ridge Winery | Shared vineyard views and wine country moments
🏊 The Flamingo Resort | Brought the resort getaway atmosphere pool side
🥖 Augie’s French Restaurant | Served up a lunch fit for royalty (that cheese pull, am I right?! 😍)
⛳ Valley of the Moon | Gave us keys to a golf cart to experience Tee Time like a pro

And a huge thank you to Brown Barn Films for bringing the creativity, vision, and storytelling expertise that made this campaign possible. 🎥✨

We’re lucky to work with partners who help us showcase the experiences that make Santa Rosa unforgettable.

This is why we VISIT Santa Rosa. ✨

Bay Area favorites, right here in Sonoma County! 🐾💛

The Charles M. Schulz Museum and Children's Museum of Sonoma County were both recognized among the Bay Area’s top museums by the San Francisco Chronicle.

Explore original Peanuts artwork, learn more about Charles M. Schulz, enjoy hands-on exhibits, and make time for creative play and family-friendly activities.

📸 Share your favorite Snoopy snap or museum moment and tag us with .

Read more about it below:
https://www.sfchronicle.com/project/top-bay-area-museums/

📣 **Calling all event organizers: Bring your event to Santa Rosa!**

Planning an event for the first half of 2027? The **Santa Rosa Tourism Business Improvement Area (SRTBIA) Event Support application period is now open through the end of September** for qualifying events taking place in **Q1 and Q2 of 2027**.

SRTBIA Event Support is designed to help bring events to Santa Rosa that attract visitors, generate overnight stays at local hotels, and strengthen Santa Rosa’s reputation as a premier overnight destination.

From sporting events and festivals to conferences, cultural celebrations and other experiences that give people a reason to visit — and stay — we want to help make **Santa Rosa the home for your next event.**

📅 Events: January–June 2027
⏰ Apply by: September 30
📍 Bring your event to Santa Rosa. Bring your guests. Stay awhile.

Learn more and apply today! https://www.srcity.org/1372/Event-Support

Fresh air is calling... 🌲

Build an easy day around parks and trails, peaceful walks, lake time, picnic spots, and outdoor adventures around Sonoma County. Santa Rosa is a simple starting point for families, couples, and Bay Area visitors looking to slow down and spend time outside.

☀️ Share your favorite trail view or outdoor moment and tag us with .

Find more outdoor trip ideas:
https://www.visitsantarosa.com/explore/outdoors/

School can wait just a little longer... 🎒☀️

Plan one last family getaway before the busy season begins. Spend time exploring , visiting kid-friendly attractions, grabbing a meal at local restaurants, and turning a regular weekend into something everyone will talk about on the ride home. 🚗

🍇 Paradise Ridge Winery
🦒 Safari West

Start planning your Santa Rosa family trip:

https://www.visitsantarosa.com/plan-your-trip/trip-and-itinerary-ideas/

Touch down closer to the good stuff ✈️

Charles M Schulz-Sonoma County Airport-STS is one of the easiest ways to begin a Wine Country getaway. After landing, you’re close to local restaurants, wineries, parks and trails, family-friendly activities, and weekend itinerary favorites.

Bonus: the Snoopy touches make the airport feel extra charming 🐾

Start planning your Santa Rosa trip at https://www.visitsantarosa.com/newflights/