JB Research Company

Rancho Mirage Green Lights Amphitheater Masterplan

JB Research is proud to annouce the unanamous city council passing of the new Masterplan for the Rancho Mirage Amphitheater in the Coachella Valley. We were part of the team hired to test the level and timing of demand and financial sustainability for this valuable community asset. Staff recommendations were passed unanimously 5-0 last week.

Rancho Mirage Amphitheater Masterplan Approved Unanimously Discover JB Research's role in the unanimous approval of the new Masterplan for Rancho Mirage Amphitheater, enhancing the Coachella Valley community.

Party of the Decade!

It was truly a peak experience joining other Academy Awards enthusiasts last night at the Academy Museum of Motion Pictures watch party. I grew up in an entertainment family in Los Angeles, and the Academy Awards was always a big night at our house! Now I get to wear a gown and sit in the fabulous 1,000 seat Geffen Theater while watching the Awards, which are broadcast live into the venue....

My Unforgettable Night at the Academy Awards Watch Party Join the excitement from the Academy Museum of Motion Pictures Oscars watch party! Discover highlights from a night of glitz and nostalgia.

🏆 NEW ON THE BLOG: "And the Oscar Goes To…

I recently published a repost on my WordPress blog reflecting on the dream of a lifetime — my decade-long journey working with the Academy of Motion Picture Arts and Sciences.

This experience was filled with unforgettable moments, tremendous growth, and collaboration with some of the most inspiring individuals I've ever met — both famous and behind the scenes.

This year marks five years since the Academy Museum of Motion Pictures opened its doors — a milestone of which I am truly proud.

📖 Read the full reflection: jbresearchgoodtoknow.com/?s=oscar

Search Results for “oscar” – JB Research – Good to Know Yesterday was the experience of a lifetime. I was privileged to attend one of several days of pre-opening of the Academy Museum of Motion Pictures (AMMP). But as they say in the movies, here is the backstory. In 2005, I … Continue reading →

I am finally writing my story about one of the first girls consultants in my industry. Have a look and let me know what you think.

Much more to come............

https://jbresearchgoodtoknow.com/2026/02/27/the-secret-life-of-a-girl-consultant/

Highlighting the shift from theaters to streaming services taps into a popular search topic, maximizing visibility for those interested in the future of film consumption....

https://jbresearchgoodtoknow.com/2025/05/29/i-love-the-movies/

Unlocking the Spending Power of Boomers Americans are a diverse group, and their spending reflects it beautifully. Look at the picture above and the chart below and you will discover that Boomers spend the lowest of overall per capita, but they rival Millennials in their entertainment spending. Yet when you casually observe advertising in any format, digital or print, you rarely see a senior enjoying themselves on an adventure tour, or on an expensive trip to a theme park....

Exploring Boomer Spending Trends: Insights for Marketers Unlocking the Spending Power of Boomers Americans are a diverse group, and their spending reflects it beautifully.  Look at the picture above and the chart below and you will discover that Boo…

Now more than ever, we need places for people to congregate and connect. With every lifestyle, regional, and community center showing big empty spaces from tenants that have gone dark (due to Covid-related loss) or just bad management and strategy, innovation is the key to rebranding and renewed Covid has been catastrophic for business with major shutdowns and the explosion of e-commerce....

Reviving Community – New Trends in Location Based Entertainment Now more than ever, we need places for people to congregate and connect. With every lifestyle, regional, and community center showing big empty spaces from tenants that have gone dark (due to Covid…

Now more than ever, we need places for people to congregate and connect. With every lifestyle, regional, and community center showing big empty spaces from tenants that have gone dark (due to Covid-related loss) or just bad management and strategy, innovation is the key to rebranding and renewed Covid has been catastrophic for business with major shutdowns and the explosion of e-commerce....

Reviving Community New Trends in Location Based Entertainment Now more than ever, we need places for people to congregate and connect. With every lifestyle, regional, and community center showing big empty spaces from tenants that have gone dark (due to Covid…

In January this year, Sony opened its 45,000 square foot Wondervse in a suburb of Chicago at the Oak Brook Mall. The “Location-Based Entertainment” Center (LBE) offers immersive experiences and food and beverage based on Sony’s extensive library of intellectual properties. Currently, Jumanji, Bad Boys, Uncharted, and Ghostbusters provide the basis of the themed areas, although many “pop-up” and changing exhibits are envisioned....

Back to the Future In January this year, Sony opened its 45,000 square foot Wondervse in a suburb of Chicago at the Oak Brook Mall.  The “Location-Based Entertainment” Center (LBE) offers immersive experiences a…

We need a new word for “museum", which calls to mind blank white walls with paintings created by old white men depicting gorgeous scenes of beautiful ladies sitting waterside with flowers and picnics. Don’t get me wrong, these are pleasing images and I love looking at them. But it turns out their interest and subjects leave out about 90% of the population in the world....

Museums Are Telling Stories That Need to be Told We need a new word for “museum”, which calls to mind blank white walls with paintings created by old white men depicting gorgeous scenes of beautiful ladies sitting waterside with flowers and…