Whitby Jerkins Realtor

Fall arrives a little differently on 30A. The palms may not change color, but the entire rhythm of the coast begins to shift.

The mornings become cooler, the Gulf takes on a deeper shade of blue and the sunsets seem to linger a little longer. Beach walks replace crowded afternoons, bicycles fill the paths again, and outdoor tables become the perfect place to spend an evening. There is a calmness here in the fall that reminds you why so many people fall in love with this stretch of coastline.

October also brings some of our most anticipated events, including Watersound Origins Porchfest, Harvest W**e & Food Festival in WaterColor, the SOWAL Jazz Festival, the Garden & Gun gathering in Alys Beach, and beloved Halloween traditions in Alys Beach, Seaside and Rosemary Beach.

Summer may receive most of the attention, but those of us who know 30A understand that fall is when this place truly settles into itself.

What is your favorite part of fall along 30A?

AlysBeach RosemaryBeach SeasideFlorida WaterColorFlorida Watersound

30A roots. A bigger vision. 🚀

Proud to stand alongside Ryan Serhant and help build SERHANT.’s next chapter along the Emerald Coast.

Being the Founding Agent for 30A and South Walton is an opportunity I don’t take lightly. I’m excited to bring our network, creativity, and ambition to the clients and community that have helped me get here.

Grateful for the trust. Ready for what’s next.

I sat in reflection for 50 minutes this morning and counted each of the 2,977 seconds that made up that moment—one for every life lost on September 11, 2001.

Nearly 50 minutes is a long time to be still. It should be. Every second represented a name, a family, a story, and a future taken too soon.

Today, we honor those we lost, the first responders who ran toward danger, the survivors who carried its weight, and the families whose lives were forever divided into before and after.

At SERHANT., we spend our days looking toward the future—but moving forward must never mean forgetting the past.

We remember. We honor. We will never forget.

Sometimes selling a home isn’t about putting it on the market. It’s about knowing exactly how to introduce it.

For 279 Ventana Blvd, we launched on a Friday while the home was still occupied by vacation renters and used the weekend to build attention and coordinate with local Realtors who had buyers looking for exactly this type of home.

By Monday, the property was cleaned and ready, with 10 coordinated showings lined up.

The result: multiple offers, giving our sellers the ability to choose the terms that made them most comfortable.

From launch to under contract in just 3 days.

That wasn’t luck. It was strategy, timing, positioning, and strong local relationships.

If you’re considering selling along 30A, let’s build the right strategy before your home ever hits the market.

Whitby Jerkins | SERHANT.

🚧Infrastructure Update🚧

A meaningful project is taking shape in Santa Rosa Beach. The final phase of the Kellogg Park Nature Center will add a new 1,800-square-foot educational and community space, improved ADA access, new picnic pavilions, parking, benches, and educational signage throughout the property.

Thanks to the Kellogg family’s generous donation of nearly 10 acres, this project will preserve another special piece of South Walton while making it easier for families and visitors to experience it.

I broke down what’s coming, where it’s located, and why it matters for our community.

👇 Read the full update below 👇

Kellogg Park Nature Center: Preserving a Natural Legacy in Santa Rosa Beach One of the things I appreciate most about living and working in South Walton is seeing our community continue to protect