Simone Staff

YETI x Matador Network x Florida Keys Tourism Board

Eight days in the Florida Keys with YETI and Matador Network, telling the story of YETI ambassador Captain Brush Moltz and the place he calls home. It was my first time in the Keys, and getting to experience it this way - on the water, underwater, chasing boats, fish, people and stories around with a camera - was about as good an introduction as I could have asked for.

I came on as the photographer and vertical video gal, but one of my favorite parts of the whole project was getting to work alongside such an insane crew of creatives. Watching everyone tell the same story through their own lens, and seeing how all of those pieces eventually came together, was incredibly inspiring.

Eight very full days, a lot of time on the water, some really wonderful people, and definitely one of those jobs that became a core memory somewhere along the way.

Production: Matador Network | Travel
Client: YETI
Insane creatives: Kristofer Evered Omar Evan Kai Luth Scott Sporleder Heather Gray Sound Mike Dewey Marcos Mazzola

A recent editorial with bachelor Doug Mason for L’Amour Spain

👕: Ryann Lanel Redman
🎥: Banna Bazzarie
Assist: a l e x a 🦋

In the pool recently with a l e x a 🦋 in Speedo USA

L’AMOUR SPAIN AUGUST 2026 COVER — Doug Mason: The Art of Becoming

Shot in Los Angeles on a perfect spring day with an insanely talented crew.

Creative Direction + Stills: 🙋‍♀️
Videographer: Banna Bazzarie
Talent: Doug Mason
Styling: Ryann Lanel Redman
Photography Assistant: a l e x a 🦋
Music: fotakis

Years ago I started taking Elan and Chandler’s classes, separately, because i loved the way they taught. strength, endurance, mobility — not as separate practices, but things that build on each other and eventually find their way into everything else you do.
over time, i got to know them beyond the classes, and somewhere in there coaches became friends.

Then one day before one of her yoga classes, Chandler told me that she and Elan were starting something together, elsewheremvmt. Knowing them both, it just made sense. When they asked me to help figure out what that world could look like, I already felt close to what they were building.

We talked a lot about movement and how we wanted it to feel. Not perfect form frozen at the right moment, but the experience of actually being in it — the speed, the strain, the breath, the quiet between efforts, the moment your body starts to give and you keep going anyway.

The direction became something we found together. They gave me room to follow ideas, make things blurry, strange, still, sweaty, imperfect. and mostly, they trusted me.

I think that trust is somewhere in these pictures.

Creative direction and 📸 by 🙋‍♀️

Michelle Mason in Laguna

Personal branding work with Madisyn Sloane Maniff lululemon

Every so often I revisit a body of work and remember the person I was when I made it.

This story became my first magazine cover with Moevir, but somehow I always find myself coming back to the frames that never made the final edit.

Maybe because they remind me of why I started making photographs in the first place. There’s something about old boats, soft evening light, and making pictures with no thought beyond chasing the feeling. Producing the shoot, shaping the creative, and photographing it all reminded me that curiosity has always been my favorite compass.

It’s funny how the images that linger aren’t always the ones everyone sees. They’re often the quiet moments in between—the ones that still feel alive years later.

The work changes. The goals change. But the feeling of discovering an image you didn’t know existed never gets old.
Maybe that’s why I still come back to these.

I think those are the photographs worth holding onto.