FireFly Robotics

We're looking forward to the Deep South Turf Expo October 27 to 29.

If you'll be in Biloxi, be sure to visit us at the tailgate celebration to see the AMP-L100 robotic fairway mower up-close, and come see us at Booth #80.

Come find out if autonomous reel mowing is a good fit for your organization.

FireFly Robotics, Inc. today announced it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed public direct listing of its common stock. FireFly Robotics has applied to list its common stock on the Nasdaq Global Market under the ticker symbol “FFLY”.

Link in comments for the full press release.

A big moment for our FireFly family: last week, we shipped our 1,000th machine. 🎉

The ProSlab 165 heading to Brazil traces its roots to the first ProSlab we built 15 years ago in our small farm shop. Since then, our turf equipment has reached customers on six continents, and our shop has grown into a production facility in Salt Lake City, where we continue to design and build every day.

What we are proudest of is not the number. It is the people: the team members who build each machine with care, and the customers whose work these machines make easier.

Thank you for being part of the first 1,000.

Fairways in Shreveport have a new crew member.

Querbes Golf Course and The Club at Huntington Park are the first golf courses in Louisiana to mow fairways with the FireFly AMP-L100 autonomous mower. Both courses were mapped and mowing in about two days.

AMP handles routine fairway mowing so the maintenance team can put more time into the details golfers notice, like greens, bunkers, and course presentation. Lead Superintendent Jason Phipps and his team are trained and running both mowers on-site.

Thank you to Jason, Terrel Broxson, Jessica Carpenter, and the crews at both courses for a great start. Louisiana is the 33rd state with AMP in operation, and we're glad to welcome Shreveport golfers to the FireFly community.

You now have two more places to get genuine quality FireFly parts. Welcome to our new authorized parts dealers:

Texas Sod
Bay City, Texas
(979) 245-4115
Open Mon-Fri 7am–5pm (Central)

Billco, LLC
Samson, AL
Call or text (334) 898-1328

Dealers are added for your convenience. FireFly parts remain available directly from us:
🔹 FireFly Main Parts Line: (801) 335-6933, M-F 7am–5pm (Mountain), email anytime [email protected]
🔹 Richmond, Texas Parts Warehouse: Richmond, TX, M-F 8am–5pm (Central)
🔹 Sebring, Florida Parts Warehouse: M-F 8am–5pm (Eastern)

As always, you can also contact your local FireFly service technician or our Helpdesk. Some parts are already conveniently located on FireFly service trucks for immediate use while onsite to get you up and running fast, with some discounts available.

FireFly Helpdesk: Harvesters (801) 335-6995, Mowers (801) 901-2207

Good luck to the leaders as the final round winds down.

What a day in Saint-Valère! The FireFly team was at the Association des producteurs de gazon du Québec (APGQ) Field Day yesterday with two roll harvesters, and we appreciated the warm welcome.

Thanks to Gazonnière Vigneault Inc. for hosting, Les Gazons Ethier for loaning their R300, and Gazons Rouville for letting us show their new R300C before it heads to their farm. We appreciate every grower who stopped by to see the machines run and learn about FireFly fuel efficiency and precision.