Core6.Marketing

𝗩𝗶𝗱𝗲𝗼 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗜𝗻𝘀𝗽𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗥𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝗥𝗲𝗿𝗼𝗼𝗳𝘀 𝗮𝗻𝗱 𝗛𝗲𝗮𝘁 𝗣𝘂𝗺𝗽𝘀 𝗶𝗻 𝗖𝗮𝗹𝗶𝗳𝗼𝗿𝗻𝗶𝗮
Direct Answer: AB 1738, signed September 18, 2026, requires most California cities and counties to offer remote video inspections on covered home projects. Larger jurisdictions must comply by January 1, 2028, smaller ones by July 1, 2028. Your crew strips a roof in Salinas by 11 a.m. The deck is clean, the nails are in, […]
https://core6.marketing/blog/california-remote-building-inspection-law-ab-1738/

𝗪𝗵𝗶𝗰𝗵 𝗛𝗼𝗺𝗲𝗼𝘄𝗻𝗲𝗿 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗔𝗜 𝗔𝗻𝘀𝘄𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗪𝗵𝗶𝗰𝗵 𝗢𝗻𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗥𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗣𝗵𝗼𝗻𝗲
Direct Answer: AI Overviews now answer most informational searches like symptoms, costs, and repair-versus-replace. Direct searches like “plumber near me” still surface the local pack and still ring your phone. The report looks fine and the phone is quieter. That is how most contractors in Salinas and Seaside describe this problem to me before we […]
https://core6.marketing/blog/ai-overviews-vs-local-pack-contractor-searches/

𝗛𝗼𝘄 𝘁𝗼 𝗥𝗲𝗮𝗱 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗙𝗼𝗿𝗺 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗟𝗶𝗸𝗲 𝗮 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗥𝗲𝗽𝗼𝗿𝘁
Direct Answer: Sort 60 days of anonymized form submissions into four buckets: problem, urgency, money question, and proof request. Anything repeating three or more times becomes a page or a missing page section. Most contractors I talk to in Monterey County have the same problem with content. They sit down to write something for the […]
https://core6.marketing/blog/using-website-form-submissions-for-seo-content/

𝗧𝗵𝗲 𝗝𝗼𝗯 𝗣𝗵𝗼𝘁𝗼𝘀 𝗼𝗻 𝗬𝗼𝘂𝗿 𝗣𝗵𝗼𝗻𝗲 𝗔𝗿𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗡𝗼 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗛𝗮𝘀
Direct Answer: Job photos are first party data: proof you own that no competitor can copy and no AI tool can generate. Paired with a written caption naming the city, problem, and fix, they rank. Most crews I work with in Monterey County finish a week with dozens of job photos and publish exactly none […]
https://core6.marketing/blog/job-photos-first-party-data-contractor-marketing/

𝗦𝗵𝗮𝗿𝗲𝗱 𝗟𝗲𝗮𝗱𝘀 𝗙𝗿𝗼𝗺 𝗔𝗻𝗴𝗶 𝗮𝗻𝗱 𝗛𝗼𝗺𝗲𝗔𝗱𝘃𝗶𝘀𝗼𝗿: 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗠𝗼𝗻𝗲𝘆 𝗕𝘂𝘆𝘀
Direct Answer: A shared lead buys a contact record, not a booked job, and the same homeowner is usually sold to several contractors. Owned visibility keeps producing calls without a per-contact charge. Read enough public complaints against the big lead aggregators and the same sentences keep showing up. Owners say they were receiving absolutely nothing […]
https://core6.marketing/blog/shared-contractor-leads-angi-homeadvisor-owned-visibility/

𝗗𝗼𝗲𝘀 𝗬𝗼𝘂𝗿 𝗟𝗶𝗰𝗲𝗻𝘀𝗲 𝗡𝘂𝗺𝗯𝗲𝗿 𝗦𝗵𝗼𝘄 𝗨𝗽 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗼𝗲𝘀 𝗢𝗻𝗹𝗶𝗻𝗲?
Direct Answer: California requires licensed contractors to include their license number in all advertising, and CSLB has said that includes websites and online postings, not just print and radio ads. Most contractors I talk to in Monterey County know the license number belongs in their advertising. What almost nobody has done is actually walk every […]
https://core6.marketing/blog/cslb-advertising-requirements-contractor-website/

𝗛𝗼𝘄 𝘁𝗼 𝗧𝗲𝘀𝘁 𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗡𝗮𝗺𝗲𝘀 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝗦𝗮𝗹𝗶𝗻𝗮𝘀 𝗼𝗿 𝗠𝗼𝗻𝘁𝗲𝗿𝗲𝘆
Direct Answer: Run the same homeowner question in ChatGPT, Perplexity and Google AI Mode, once per town you serve, in a logged-out session. Log whether you were named, described correctly, and which sources were cited. Your monthly report says you rank third for your main service in Salinas. Meanwhile a homeowner in Marina types a […]
https://core6.marketing/blog/check-if-chatgpt-recommends-my-contracting-business/

𝗦𝗮𝗺𝗲 𝗦𝗲𝗮𝗿𝗰𝗵, 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗔𝗻𝘀𝘄𝗲𝗿: 𝗪𝗵𝘆 𝗔𝗜 𝗡𝗮𝗺𝗲𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 𝗣𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻
Direct Answer: AI search results are now personalized, so two homeowners in the same city can get different contractor names for the same question. Consistent business info and specific reviews are what keep you in the mix. A roofer I work with in Marina asked me a fair question last spring. A homeowner told him […]
https://core6.marketing/blog/contractor-visibility-ai-search-personalized-answers/

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