Tipping Point Communications

Tipping Point Communications

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We call it The X. It’s not one thing. It’s everything. We deliver results that matter, momentum, and change. Ready to find your X? Send us a message today.

Full-Service Marketing Agency | Certified Woman-Owned Business (NYS WBE) and WBENC

We believe real impact happens when curiosity, innovation, collaboration, and commitment come together. For over 20 years, we’ve helped organizations like yours find that moment of convergence—where strategy sparks creativity, media drives results, and meaningful stories connect with the audiences who matter most. From hospitals growing patient trust, to nonprofits raising awareness with new donors, professional firms changing perception, and home services companies gaining market share—Tipping Point delivers more than campaigns.

Photos from Tipping Point Communications's post 10/09/2026

Out of office and into the conversation. 👋

Cadence, Laura and Shannon spent the morning at the NY SMART I-Corridor Opportunity Exchange, connecting with the people and organizations helping shape the future of our region.

From hearing about the progress of major investments by Micron and Edwards Vacuum to learning more about the partnerships creating new opportunities across Upstate New York, there was plenty to be excited about!

As a PR vendor for NY SMART I-Corridor, Tipping Point had the opportunity to support the event and help share the stories behind the people, projects and partnerships making this progress possible.

A big thank you to the NY SMART I-Corridor team and regional partners, including OneRoc, Buffalo Niagara Partnership and CenterState CEO, for their continued collaboration and commitment to moving our region forward!

Photos from Tipping Point Communications's post 10/01/2026

The Strathallan Rochester Hotel & Spa welcomed community members, local leaders and supporters for United in Service, a special evening benefiting the Rochester Police Foundation and its work throughout the Rochester community.

The event featured live music from Claudia Hoyser, food, raffles, a live auction and opportunities for guests to connect while supporting programs and resources for officers, families and local initiatives.

Our team at Tipping Point was honored to work alongside The Strathallan to help coordinate the event, including creative, video, planning and public relations. It's rewarding to see so many different pieces come together for an evening centered on community and connection.

Thank you to The Strathallan, the Rochester Police Foundation and everyone who helped make United in Service possible.

09/29/2026

Happy National Coffee Day! ☕

Big ideas, great collaboration and LOTS of coffee. That’s pretty much the TPX recipe!

From our morning brew to the much-needed afternoon pick-me-up, our crew takes coffee seriously. So naturally, we couldn't let one of our favorite holidays go uncelebrated!

Cheers from your friends at TPX! Now, who needs a refill? ☕

09/23/2026

Help us congratulate Cadence Dudley on her promotion to Public Relations Content Manager! 🎉

Since joining Tipping Point as our Public Relations Apprentice, Cadence has shown a real talent for campaign strategy, content development and finding creative ways to tell a great story.

In her new role, she’ll manage content for both our clients and Tipping Point, bringing fresh ideas, thoughtful strategy, and a sharp eye to everything she creates.

When she’s not keeping up with the latest social trends, there’s a good chance she’s solving a puzzle. Congratulations, Cadence!

Photos from Tipping Point Communications's post 09/18/2026

Each month, 's Visitor Industry Council brings tourism and hospitality professionals together to share ideas, build connections and stay close to what’s happening across the region.

This month’s meeting brought us to , where we had the opportunity to learn more about one of the area’s standout attractions. The Genesee Country Village & Museum is celebrating their 50th season and is recognized as the third largest living history museum in the United States. As an added bonus, we even got to meet one of the Macho Alpaca's!

It is amazing to be able to spend time with organizations like Genesee Country Village & Museum and others that are helping shape the visitor experience in Rochester and beyond.

For us, getting out into the community matters. It gives us a closer look at the people, places, and experiences that are shaping Rochester, and helps us bring more context, curiosity, and local insight into the work we do for our clients.

We’re grateful for opportunities like this to stay connected, keep learning and better understand the region we help promote every day.

09/17/2026

Bills season is officially back, and we kicked things off right! 🏈

We celebrated with a Bills Home Opener tailgate lunch right outside the office, complete with plenty of game-day spirit.

Dress code: Bills gear ❤️💙

Go Bills!

Photos from Tipping Point Communications's post 09/04/2026

Last night was a big one for Hope585 🎉 Their Legacy of Hope Gala at The Arbor Lofts was their first-ever sold-out event.

Hope585 supports youth and families impacted by foster care, child welfare, and other public systems through mentoring, support for youth aging out of care, and family reunification services.

The night featured stories from Hope585's youth, a poetry reading, a live auction, and the premiere of two new videos, including the story of Taron, one of their young people.

Michelle, Shannon, Matt, and Joe Ann were there representing Tipping Point. We are glad to support as a Hope Sponsor and to have produced this year's videos.

Congrats to Hope585 on an incredible night!

Photos from Tipping Point Communications's post 08/28/2026

Work is better when you make time to play. 🎮

Our team recently traded our conference room for an escape room at The Strong Museum before wrapping up the evening with happy hour.

It's always great to step away from our desks, spend time together, and strengthen the relationships that help us collaborate every day.

Here's to a team that works hard, plays hard, and enjoys the journey together.

Photos from Tipping Point Communications's post 08/21/2026

Lake Erie heard we had plans and decided to behave. ☀️⛵

After keeping us on our toes, the weather cleared just in time for our annual Moondance Catamaran sail!

We traded our desks for lake views and spent the evening catching up with some of the clients and partners we’re so grateful to work alongside.

Thanks to everyone who joined us for a fun evening on the water! We’re already looking forward to next year.

08/18/2026

No wizardry here. Just a new way to think about search. 🪄

When homeowners need an HVAC contractor, they may be asking AI, “Who installs AC near me?” or “What’s the best HVAC company in my area?”

So, is your business showing up in the answer?

Kevin Wilson recently broke down Answer Engine Optimization (AEO) and what it means for businesses as AI changes the way people search. For HVAC companies, one of the biggest opportunities is creating useful content that answers the questions homeowners are already asking.

The goal isn’t to pull a rabbit out of a hat. It’s to make it easier for search engines and AI tools to understand your expertise and recommend your business.

Check out our latest blog to learn more about AEO. Link in the comments.

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100 South Clinton Avenue Suite 2710
Rochester, NY
14604

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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