Greater ROC

If we’re talking icons, we’re talking Frederick Douglass. But if we’re talking Frederick Douglass in 2026… enter Frederick Douglass Family Initiatives (FDFI) and Kenneth B. Morris, Jr..

Good things take time. Doing them the right way, slowly. It’s a philosophy Greater ROC knows well-and one that Type High Letterpress lives every single day. From business cards to wedding invites to posters, this is craft done with patience and intention.

Summer also happens outside of Monroe County, Greater ROC. 🎡 🍭
 
Save this for your summer plans:
 
📍 Yates County Fair | Penn Yan | July 8-11    
📍 Seneca County Fair | Waterloo | July 15-18  
📍 Genesee County Fair | Batavia | July 18-25  
📍 Hemlock “Little World’s” Fair | Hemlock | July 21-25  
📍 Ontario County Fair | Canandaigua | July 21-25  
📍 Orleans County 4-H Fair | Albion | July 27-Aug. 1  
📍 Wayne County Fair | Palmyra | Aug. 10-16  
📍 Wyoming County Fair | Pike | Aug. 15-22  
 
What’d we forget? 👇

A regional brand can’t exist without the city that helped shape it 🪻
 
That’s why the Greater ROC logo was inspired by a single element from Rochester’s iconic Flower City mark. A familiar symbol, reimagined to represent the broader region we call home.
 
Rooted in our history. Designed for what’s next. >>>

Why do we live here? It’s in the air. Why do YOU live here? 👇

You see it everywhere around here. Do you have a flower city tattoo? Would you get one?? Let us know 👇

Nature is healing 🙂‍↕️