Caitlyn Elizabeth Creative Studio

From “Prickly Cactus Photography” to Once Upon a Muse Photography ✨

This rebrand was created for a photographer who no longer felt connected to the identity she originally built her business on. While her original name reflected her South Texas roots, her work had evolved into something far more cinematic, emotional, and storytelling focused.

Through brand strategy and visual identity design, we built a brand that feels romantic, nostalgic, intimate, and deeply personal. Every element was designed to support the experience she wants her clients to feel when they interact with her photography business.

The handwritten typography brings warmth and emotion. The vintage inspired details like wax seals, lockets, love letters, and matchbooks create a recognizable storytelling aesthetic. The color palette was inspired by golden hour memories, romance, and cinematic imagery.

This is why I love branding for small businesses. A strong brand identity is not just about looking pretty. It helps your business feel aligned, memorable, and emotionally connected to the people you want to attract.

If you’re a small business owner looking for intentional branding that feels true to your story, I’d love to create something meaningful with you. ✨❤️‍🔥

A brand for the social media bestie every growing business wishes they had 💌✨

Hello 30 Media was designed to feel bold, feminine, approachable, and full of personality while helping this social media management brand stand out in a crowded online space. From the logo suite to the custom illustrations and social templates, every detail was created to make the brand feel cohesive, engaging, and instantly recognizable.

This project is such a good reminder that branding is about more than just a logo. It is about creating a visual identity that helps small businesses feel confident showing up online and connecting with the people they are meant to serve.

If you are a small business owner, coach, creative, or service provider looking for intentional branding rooted in strategy and personality, I would love to create something meaningful for you too! ❤️‍🔥

📍Now booking brand identity projects
📩 Website with portfolio & service request form linked in bio

A brand should feel like stepping into a story before a single word is read.

For Once Upon a Muse Photography, I created a visual identity rooted in nostalgia, romance, storytelling, and dreamy femininity. From the handwritten logo to the vintage-inspired color palette and typography system, every detail was designed to make the brand feel emotional, intentional, and unforgettable.

This brand was created to help the business connect with clients who want more than just photos. They want moments that feel meaningful and personal.

I love building brands for small businesses that want depth, personality, and strategy behind their visuals. ✨

Brand identity design for Little Growers 🌱

Little Growers is a child development and early intervention brand focused on helping children grow with confidence in a supportive, encouraging environment. The goal of this branding project was to create a visual identity that felt warm, playful, approachable, and trustworthy for both children and parents.

For this brand identity, I designed a custom logo suite, color palette, typography system, and website concept inspired by growth, learning, creativity, and emotional safety. The bright colors and organic shapes were chosen to create a welcoming and uplifting feeling while still helping the brand stand out visually.

The sprout-inspired logo symbolizes growth and development, while the playful typography helps the brand feel approachable, energetic, and child-focused. I also incorporated softer rounded elements and a cheerful visual system to support the mission behind the business.

This project is a great example of the kind of intentional branding and creative strategy I love creating for purpose-driven businesses. I believe branding should do more than look beautiful. It should help people feel connected to the heart behind the business.

Project includes:
• Brand Identity Design
• Logo Design
• Color Palette Development
• Typography Selection
• Website Mockup Design
• Creative Direction

Currently booking May & June branding and web design projects for small businesses looking for intentional, story-driven visuals.

Once Upon a Muse Photography began as Prickly Cactus Photography, a name rooted in South Texas and chosen to connect with the local clientele around her. As her business evolved, though, so did her vision. She no longer wanted a brand centered only on place. She wanted one that felt more like the work she was being drawn to: storytelling-driven, cinematic, romantic, and emotionally rich. After spending an entire day on video chat digging into her brand strategy, we landed on the name Once Upon a Muse, a name that feels dreamy and nostalgic while also speaking to inspiration, story, and the art of romanticizing real life. To support that direction, I chose a handwritten wordmark for the main logo that feels personal, intimate, and expressive, almost like a signature written at the end of a love letter. The instrument serif adds a sense of vintage elegance and cinematic timelessness, helping ground the softer script with structure and refinement. For the submark, I designed a wax-seal-inspired emblem to echo the feeling of sealed letters, keepsakes, and treasured memories, reinforcing the idea that her photography preserves meaningful moments. The heart locket logo mark builds on that emotional storytelling even further, symbolizing sentiment, nostalgia, and the kind of imagery that feels cherished and close to the heart. The supporting elements, chosen from the kinds of details that make life feel more romanticized to her, help shape a world around the brand that feels personal, nostalgic, playful, and story-rich. The color palette balances softness and warmth with a slightly grounded, vintage mood, allowing the brand to feel dreamy and romantic without becoming overly delicate or overly modern. Altogether, the identity was designed to reflect a photographer who wants her clients to feel like the main characters in their own beautifully told story. ✨❤️‍🔥

Little Growers trusted me to bring their story to life - and this brand identity was such a special project. 🌱
Their work in early intervention is all about supporting confidence, growth, and connection, so we created a bold Montessori vibe that reflects exactly that.
Honored to be part of their journey.

If you’re ready to elevate your brand, I’d love to help. ♥️