Blip

📖 Hey Marketers, how strong is your OOH glossary?

Here’s a quick crash course in the terms you need to know:

Blip – An 8–10 second display of your ad on a digital billboard

OOH – Out-of-Home; ads outside the home (billboards, posters, transit, etc.)

DOOH – Digital Out-of-Home; dynamic ads served on digital screens

SOOH – Social Out-of-Home; OOH ads that get shared online

Faux OOH – Fake or CGI billboard content made to go viral on social

Max Awareness Campaign – Blip-powered blitz to maximize impressions fast

Location-Based Campaign – Targeted ads in specific cities or regions

Demographic-Based Campaign – Ads filtered by age, income, interests, and more

CPM – Cost per 1,000 impressions

Impression – A view of your ad, based on estimated nearby traffic

Geofencing – Mobile ads delivered near your billboard to reinforce messaging

Brand Awareness Campaign – Long-term visibility strategy to build recognition over time

With Blip, launching an Out-of-Home (OOH) ad campaign is as easy as running a Google Ad.

✔️ No minimum spend
✔️ No contracts
✔️ Total control and flexibility

From small startups to established brands, anyone can go live with digital billboard ads—on demand, on budget.

It’s out-of-home media, made simple.

Learn more 👉 https://www.blipbillboards.com/success-stories/

Less than a week out from the inaugural Independents Summit presented by OAAA!

For too long, smaller players in OOH have had to go it alone, but this event is all about building our community and moving forward together.

Our own Cedric Bernard, Chris Farnkopf, and Chad Smith will be there to help kick things off and connect with fellow changemakers. 🙌

Check out the agenda + speakers → http://bit.ly/4hMRhfp

Hope to see you there!

There’s a reason we say 𝐛𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝𝐬 𝐚𝐬 𝐞𝐚𝐬𝐲 𝐚𝐬 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐝𝐬.

Whether you want reach, precision, or market takeover, DOOH delivers. All at 4,512x the size of a smartphone. 📲

And it’s not just big—it’s efficient. With the most impressions and a low CPM, your ads stay cost-effective and adapt in real-time.

🚦 Traffic jam on I-95? Auto-switch to a billboard where your audience is.

⏰ Slow lunch hour? Skip it and show up during rush hour instead.
𝘛𝘰𝘵𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘢𝘯𝘥 𝘯𝘰𝘯-𝘴𝘵𝘰𝘱 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦.

See how Blip’s CPM-optimized platform makes every impression count → http://bit.ly/42IM3gm

We 𝐥𝐨𝐯𝐞 a good brand makeover.

(emphasis on 𝘨𝘰𝘰𝘥)

Real talk → does CPK’s new look speak to the rebel-without-a-rhyme, social-first crowd, or miss the mark?

Cast your 🗳️, 👍 ooorr 👎

Think a storefront with high visibility guarantees foot traffic? Tryyy again.

Larger-than-life ads grab attention like nothing else—for two big reasons:

1️⃣ even with prime visibility, potential customers might not be aware of new offers

2️⃣ despite what's happening at your family gatherings, NOT everybody is on social

➔ a study by Bay Media found that out-of-home advertising near brick-and-mortar shops resulted in a whopping 350% increase in conversion rates when guiding consumers to nearby locations. 🤯

Ready to turn visibility into results? Explore all 3k+ locations and be on the look-out as we expand our sign-owner partnerships 👀 → http://bit.ly/412tbsB

Sick of sending your resume into the void?

Job seekers, take note 📝 A RevOps leader needed a way to stand out, so she created a straightforward yet playfully confident ad that got the word out.

Congrats on your new role, Michelle Reis! 🥳 🙌

How often should you change your campaign design?

It's a common question for advertisers balancing the need for 𝑏𝑟𝑎𝑛𝑑 𝑟𝑒𝑐𝑜𝑔𝑛𝑖𝑡𝑖𝑜𝑛 while aiming to 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭.

On one hand, repetition builds familiarity, but on the other, change keeps attention sharp.
.. that's where Blip's magic comes in. 🪄

You have full control of your ads—swap images based on promotions, locations, and seasonality (or simply because 𝘮𝘰𝘰𝘥).

It's complete and total creative freedom. 🎨

Over time, your brand is recognized by a tagline, logo, or message—even while you're finding new ways to jump off the board.

Ready to create widespread familiarity with standout designs? See what's in store → https://bit.ly/3G0zqEs